Attention all writers, creative thinkers, artists, and animators!  The Little Red Truck Licensing Group wants your help in building out a world and creating new designs for the symbol of their company – the Little Red Truck – which will ultimately be translated into a short form YouTube animated series.

The Little Red Truck Licensing Group is looking to bring their company’s logo to life.  They envision the protagonist as a personified car, but are looking to build up a whole world and cast of characters that will eventually be developed into an ongoing short form animated series on YouTube.

First, we’re looking to see Concepts of how you imagine a series about the Little Red Truck.  The next phase is pitching off the Winning Concepts to create a Story Bible, which will include visual representations and written descriptions that develop our understanding about a Little Red Truck series. A future separate project will pertain directly to the series production.

The Sponsor envisions the Little Red Truck character being a personified car, but they are open to different POVs on how this could actually function. Do think about a cast of multiple kinds of vehicles led by the Little Red Truck. 

In an internal brainstorm, the Little Red Truck team came up with one idea that they were drawn to (see below). They are open to you expanding upon this idea, but they’re also COMPLETELY open and excited to see wholly original Concepts. 

LRT Concept Option

Title: Little Red Truck’s Garage

The Little Red Truck’s home base is a garage / auto shop where a woman or man is the mechanic who runs the shop and manages the vehicles that come in and out in need of repair.  This allows for a new adventure every day, fun interactions between characters, and a fusion of the old (nostalgic) & new (futuristic).

Or come up with your own Concept!  Be creative!

The primary objective of this Project is to generate a Story Bible that captures the essence of the Little Red Truck character and builds out the world around him/her in a way that we can apply to a future short form YouTube animated series.

TARGET AUDIENCE: Kid 4-6

CHARACTER: Looking for characters that are inherently “toyetic,” meaning they can be easily translated into toy and consumer products.

TONE: Emotional and educational connection, problem solving

What is required to submit your Concept:

• Up to 500-character Concept describing who the Little Red Truck is, who his/her friends are, and what kind of world they live in.
• Write down how you would title your digital series starring the Little Red Truck.  We'd prefer that you incorporate the words "Little Red Truck" in your title, but you can add a couple additional words, etc to make it your own.  For example, "Little Red Truck's Garage."
• You have the option to choose the existing Concept from a dropdown, and then you should expand on it in your submission. Or, you can submit a completely original Concept.

What is required to submit in your Story Bible Pitch:

• Text (REQUIRED): 500 characters or less synopsis of your approach to the Story Bible. 
• Treatment (REQUIRED): This PDF should contain a detailed description of your creative approach to the Story Bible.  You must include a short overview of the series as well as 2-3 character descriptions. 
• Character Sketches (REQUIRED): You must include 2-3 rough character sketches.

What is required to submit in your Story Bible:

• A Written Series Overview 
• 5 Character Descriptions
• 5 Episode Descriptions 
• 5 Character Designs
• Mood Boards to convey the theme and tone\

*The Story Bible Winner whose bible is selected to be the foundation for the animated series will receive a percentage of net royalties to Little Red Truck licensing. The corresponding Concept winner will also receive a portion of royalties.

This is a super fun and challenging opportunity for writers, artists, animators, and all creative thinkers alike!  Consider ways you can team up with other members of the Community and combine skill sets to approach each ask of this project.  Check out the Crew Finder Forum to partner up!: https://tongal.com/forum/crew-finder.

This project consists of 3 phases: Concept, Story Bible Pitch, and Story Bible. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: CONCEPT - Tell us your Concept in 500 characters or less.  As always, Concept should be clever and engaging.  Three Winning Concept creators will receive $500 each.

What is required to submit your Concept:

• Up to 500-character Concept describing who the Little Red Truck is, who his/her friends are, and what kind of world they live in.
• Write down how you would title your digital series starring the Little Red Truck.
• You have the option to choose the existing Concept from a dropdown, and then you should expand on it in your submission. Or, you can submit a completely original Concept.

PHASE 2: STORY BIBLE PITCH - Submit your Story Bible Pitch Pitch convincing the sponsor why you should be selected.

What is required to submit in your Story Bible Pitch:

• Text (REQUIRED): 500 characters or less synopsis of your approach to the Story Bible. 
• Treatment (REQUIRED): This PDF should contain a detailed description of your creative approach to the Story Bible. You must include a short overview of the series as well as 2-3 character descriptions. 
• Character Sketches (REQUIRED): You must include 2-3 rough character sketches.

The Sponsor will choose three Winning Pitches to move forward into Story Bible creation, and each will be awarded $1,000.

PHASE 3: STORY BIBLE PHASE – Once the Pitch Phase has closed, those with the winning pitches that have been greenlit by the Sponsor will enter the Story Bible phase

What is required to submit in your Story Bible:

• A Written Series Overview 
• 5 Character Descriptions
• 5 Episode Descriptions 
• 5 Character Designs
• Mood Boards to convey the theme and tone

--Story Bible Phase Payout: Upon submitting a Story Bible that satisfies the criteria laid out in your winning Pitch, completing Sponsor notes, providing the necessary release forms, and providing all assets required by the sponsor, each winner will receive a final payment of $2,500 (for a total project payment of $3,500).

*The Story Bible Winner whose bible is selected to be the foundation for the animated series will receive a percentage of net royalties to Little Red Truck licensing. The corresponding Concept winner will also receive a portion of royalties.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

3. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

7. Videos must be in the English language or subtitled.

8. Limit 5 submissions per member, per Phase.

9. You must be at least thirteen (13) years or older to enter.

10. Sponsor reserves the right to repost the contest.

11. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

12. Sponsor will be entitled to reasonable revisions on the finished Video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

13. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

14. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.