Edit a total of three (3) up to :15-second videos for Litographs using existing assets. Two of the videos will be for Facebook Canvas and one will be for Instagram Stories.

For those of you who might be unfamiliar, Litographs makes art from books. Litographs was founded with a vision of bringing your favorite literature off the page, onto your walls, and into your wardrobe. 

Litographs is enlisting the Tongal community to re-edit some of their existing assets to create two (2) :15-second videos for Facebook Canvas (can be 1:1 or 16:9) and one (1) :15-second video for Instagram Stories (9:16). They have experienced the most success with static and animated creative that gets across the 'Aha’ moment when a viewer realizes that the text they recognize from a novel, is also used to create the entire design of the t-shirt. Litographs have typically done this by slowly zooming out of a t-shirt photo to create a 'reveal' effect. However, they are open to all fresh and creative ideas, especially those that effectively tap into the feelings that our popular book titles themselves evoke (e.g. The Great Gatsby, Outlander, Alice in Wonderland or Pride & Prejudice).

The challenge is to create a compelling video that delightfully and effectively communicates what a Litograph is to someone who might not have seen it before and also implies that it would make for a superb gift for any book lover... ideally leading to sales in the upcoming holiday period.

Please read the remainder of the brief for all the important details.

The goal of this project is to utilize Litographs current videos, stills and assets to create a total of three :15-second videos: two videos for Facebook Canvas (can be 1:1 or 16:9), and one for Instagram Stories (9:16). It's important that each video complies with the best practices for each platform (see Assets tab). 

Creative Direction and Assets

The challenge is to create a compelling video that delightfully and effectively communicates what a Litograph is to someone who might not have seen it before and also implies that it would make for a superb gift for any book lover... ideally leading to sales in the upcoming holiday period. For your sample you only need to submit one video.  Please either cut one video for Facebook Canvas (can be 1:1 or 16:9), or one for Instagram Stories (9:16) . Based on the samples Litographs will select the winning editor who will cut all 3 videos. 

--Executional Mandatories:

• Videos must be informed by Instagram Stories and Facebook Best Practices (see Assets tab).
• Brand Logo / Product in the first 3 seconds, although we’d recommend even sooner if possible.
• Videos should be :15-seconds or less.
• Leverage onscreen text to reinforce messaging, make sure the text is big enough to be seen in mobile. 
• Make sure Brand Logo / Product is still there when the image is static.
• On-screen copy should be less than 125 characters total.

--Exposure: Instagram Stories and Facebook Canvas.

You can download Litographs' video assets, stills, and logos here.

This Project will be worth a total of $3,000 and consists of three Phases: A Pitch Phase, a Video Phase, and a Revisions Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH - Submit your Pitch convincing the Sponsor why you should be selected to edit the suite of videos:

• Text (REQUIRED): 500 characters or less synopsizing your approach to executing these videos.

• Sample Litographs Video (REQUIRED): Submit a sample video based on the information provided in the Objectives section utilizing the provided assets (download the assets here). This includes all Litographs' logos in eps format, the four Master videos to edit from, model & static assets, and PSD Zoom animations. Please make sure your sample video complies with the Creative Direction and Executional mandatories outlined in the Objectives section.

The Pitch winner will be paid an initial payment of $1,500.

PHASE 2: VIDEO – The Pitch winner will be required to deliver two videos for Facebook Canvas (can be 1:1 or 16:9), and one for Instagram Stories (9:16).  

--Video Phase Payout: Upon submitting Videos that satisfy the criteria laid out in your winning Pitch, completing Sponsor notes, providing the necessary release forms, and providing all assets required by the sponsor the Pitch winner will receive a final payment of $1,500.

--Music:  Tongal has partnered with three premiere music providers: Jingle Punks, Killer Tracks and Epidemic Sound, any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above. 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your Video paperwork.

PHASE 3: REVISIONS – Once the Video Phase has closed, the winning submitter will enter the Revisions Phase (What is a Revisions Phase?). During this phase, the selected editor will perform reasonable edits on their Videos according to the Sponsor’s feedback. 

For Tongal’s file delivery specs and any other questions you may have about post-production please click here.

1. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Limit 3 submissions per member, per Phase.

9. You must be at least thirteen (13) years or older to enter.

10. The Sponsor reserves the right to repost the contest.

11. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

12. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.