Do you live life boldly and reside in Germany? If so, the LISTERINE® Study of Bold wants to document a day in your life, capturing how your morning rituals give you the boldness to take on anything. 

Please note the sponsor has elected not to produce the winning Australia Stories.  Pitches will only be accepted on the German Stories. One producer will shoot both German stories. 

Being bold is more than just performing an audacious one-time act: it’s how you live your life on a daily basis. Bold is being courageous, unique, and driven while having a positive impact on the people around you. Bold is not just having a passion for life but having the confidence to act on that passion at every moment, embracing new experiences, new knowledge, and new people.  It’s the ignition that sparks you to the extraordinary.

LISTERINE® wants you to share your story of how you start your day and how that makes you Bold. They want to get to the heart of the daily routines of bold and interesting people. Whether you’re an adventure photographer waking up on the side of a mountain or you bike a street food cart through the night markets, your morning routine is where it all starts. Please know they want stories based exclusively in the following market:

• Germany (2 Stories)

All Story submissions must include a brief summary of who this person is, where they are based, and what makes them bold. Submissions must also include a photo of the participating individual.

A Tongal filmmaker will document each Story winner’s morning routine and a day in their life, from the moment they wake up. How do they prep for the day? What are their morning rituals? And how does LISTERINE® help them feel confident to go out and do Bold things? They want to get a first-hand, authentic look at how fascinating people start their day and how LISTERINE® makes them feel fully ready to go out and be Bold.

Please read the remainder of the brief for all of the important details on this exciting new project!

The goal of this project is to document the Bold lives of two (2) incredible people from Germany. Each subject will be documented by one (1) Tongal filmmaker to share how they live life boldly everyday, starting from the moment they wake up – literally – and how LISTERINE® makes them feel fully ready and confident to do Bold things. All videos must include an off-screen LISTERINE® Study of Bold “Researcher” (aka interviewer) who will serve as an interviewer for each Story winner. Producers will need to hire native talent to serve as the Researcher who will ask the necessary questions to help tell the subject’s story and how LISTERINE® fits into their daily routine. For more details on the production requirements of this project please be sure to read the “Important Information for Filmmakers” section at the bottom of this page.

NOTE:  Before submitting a Pitch please look at the Sponsor Style Guide in the Assets tab.  Also, please note because of required approvals from the brand shooting is scheduled to take place sometime between 10/6 and 11/14.

LISTERINE® is NOT looking for stories that capture a one-time daring act, rather they’re looking for people who are authentically bold every day of their lives.  Stories could also involve someone working toward an overall goal and the audience witnessing the accomplishment of that goal. They certainly don’t have to be specific goal oriented pieces but LISTERINE® doesn’t want to rule it out should the possibility exist.

All Story submissions must include a brief summary of who this person is, where they are based, and what makes them bold. Submissions must also include a photo of the participating individual.

They are looking to capture the daily lives of two (2) Bold Undercover individuals in the following market:

• Germany (2 Stories)

NOTE: If you submit on behalf of a Story subject please know the following:

• Prizing for Stories is not paid until the subject has cooperated with the producer selected by the Sponsor and the video is completed. 

• When submitting on someone else’s behalf the subject must agree to participate for no compensation beyond the Story award.  If a Story subject’s participation is contingent on a percentage of potential winnings from the Video phase and/or an additional casting fee then they are not eligible.

• All Story participants must sign the Tongal talent release to be eligible and receive payment.  The talent release form can be found in the Assets tab.

--Key Marketing Message: 

LISTERINE® ignites the boldness in you.

--Executional Mandatories:

• Use of LISTERINE® products should be minimal and feel natural.
• Do NOT suggest that using LISTERINE® products gives you the strength to do something incredible or outside of your normal skills/abilities; LISTERINE® should only be shown as part of your morning routine that helps you be your best, boldest self.

--Tone: Witty, honest, and upbeat. Tongue-in-cheek sense of humor. Challenge conventions, daring, a little rebellious. Celebratory, clever, and unpretentious. NEVER mean-spirited.

--Target Audience: “Fresh Go Getters” ages 25–49 who currently don’t use LISTERINE®. Fresh Go Getters are individuals who always strive to do better, who know that there is always room for improvement. They rely on their personal care routine to bring out their “A-game.” They keep a pulse on news, trends, new tech, and anything else that can positively impact their overall wellbeing.  They are extremely motivated and want to make sure their appearance is a positive reflection of who they are on the inside. Above all else, they are optimistic, curious, and adventurous; never mean-spirited, reckless, or dangerous.

--Exposure: LISTERINE® YouTube channels.

IMPORTANT INFORMATION FOR FILMMAKERS

There will be one Pitch winner who will create two videos for the German market. The winning filmmaker will create a 90-120 second Video per subject, following them from the moment they wake up through their morning routine and resulting bold day and capture how LISTERINE® helps transform their day from ordinary to bold.  In addition to the 90-120 second videos producers will be required to deliver one (1) 15 OR 30 second teaser, five (5) stills and one (1) .GIF per video. These are all due at the close of the Video Phase. 

NOTE: Videos must be in German.

NOTE: Before crafting your Pitch please look at the Sponsor Style Guide in the Assets tab.  Also, please note because of required approvals from the brand shooting is scheduled to take place sometime between 10/6 and 11/14.

Pitches must articulate your vision on you plan to capture both Story winners.

The structure and style of the videos will be guided by the Style Guide found in the Assets tab. The Style specifies the general structure of the video, cinematic look along with required product usage shots. Each winning producer will be required to participate in pre-production call with the sponsor.

All videos must include an off-screen Study of Bold LISTERINE® “Researcher” (aka interviewer) who will serve as an interviewer for each Story winner. You will need to hire native talent to serve as the Researcher who will ask the necessary questions to help tell the subject’s story and how LISTERINE® fits into their daily routine.

When capturing the off-screen Researcher please record their audio in a way so that it could potentially be subbed out with a universal Researcher should the sponsor elect to use one.

Your two (2) 90-120 second Videos, two (2) 15 OR 30 second teasers, ten (10) stills and two (2) .GIFs are all due at the close of the Video Phase.  Please upload them as separate files when submitting your Videos. The sponsor will be entitled to two sets of revisions.

Product: Product will be provided to the Pitch winners according to what LISTERINE® products are already available in the region.  

This Project will be worth a total of $45,000 and consists of 3 Phases: a Story Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: STORY  – Submit your real Story about how you live life boldly everyday in 500 characters or less.  All Story submissions must include a brief summary of who this person is, where they are based, and what makes them bold. Submissions must also include a photo of the participating.  You also have the option to upload a supporting document to further expand on your submission and why this person is a great candidate. 

NOTE: If you submit on behalf of a Story subject please know the following:

• Prizing for Stories is not paid until the subject has cooperated with the producer selected by the Sponsor and the video is completed. 

• When submitting on someone else’s behalf the subject must agree to participate for no compensation beyond the Story award.  If a Story subject’s participation is contingent on a percentage of potential winnings from the Video phase and/or an additional casting fee then they are not eligible.

• All Story participants must sign the Tongal talent release to be eligible and receive payment.  The talent release form can be found in Assets tab.

The winning Story submissions will receive $2,000 each.

PHASE 2: PITCH – Submit your Pitch convincing the sponsor why you should be selected to execute a video based on one of the winning ideas from the previous phase:

• Text (REQUIRED): 500 characters or less for each Story synopsizing how you plan to approach and execute each Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Treatment (REQUIRED): A detailed narrative description of what’s going to happen in the video. 

• Storyboards (Optional): Additional concept art, storyboards, shot list, or anything that helps get your point across.

• Pitch Video (Optional): This is your opportunity to show us what you’re capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $14,000 to help create their Videos.  Additionally, upon submitting Videos that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submissions, you will be paid an additional $23,000. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 3: VIDEO – The winner from the Pitch Phase will create two 90-120 second Videos (one per subject), following them from the moment they wake up through their morning routine and resulting bold day and capture how LISTERINE® helps transform their day from ordinary to bold.  In addition to the 90-120 second videos producers will be required to deliver one (1) 15 OR 30 second teaser, five (5) stills and one (1) .GIF per video. These are all due at the close of the Video Phase.

--Music:  Tongal has partnered with two premiere music providers for this project: Audioblocks, and Epidemic Sound, any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won (up to $500 per place). That’s a potential $500 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Video MUST not exceed 120 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 15 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member’s ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video(s) without providing additional compensation. Remember it’s easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.