Pepsi and Papa John’s are looking for one creator to create TWO (2) 15 second Videos that will build awareness and promote the limited edition Fritos® Chili Pizza at Papa John’s as well as Pepsi products.

The rule of three suggests that when things come in threes, they’re just better. Proven through examples such as Boyz II Men, BLTs and three-piece suits, it must be true right? While we haven’t figured out a way to test it out scientifically, Pepsi, Frito-Lay and Papa John’s have figured out a way to taste it out. 

We all know that Fritos® pies are mouth wateringly delicious with their warm, goopy yet crunchy taste that keeps you coming back for more and we all know that Papa John’s pizza is top of the line, fresh, and has the best cheese, sauce and crust ratio… now imagine eating that delicious combination of flavors and washing it down with an ice cold glass of Pepsi... now that’s a meal!

Well the pizza, snack and drink powerhouse trifecta have come together to provide a “better pizza” with “better ingredients” for a limited time with the Fritos® Chili Pizza. Paired with a glass of Pepsi, your Monday Night football gatherings will never be the same.

Now we know that this is mind-blowing news and you may want to take a few moments to digest the information, but there's no time. This project requires you to move FAST. You have just 48 hours to Pitch, and Videos are due by Monday, October 27th.

What you need to know:

• Since there is no Idea Phase, please make sure your concept comes through clearly in your Pitch.
• When crafting your Pitch, keep in mind that you will not have samples of the actual product during production. However you will be required to show: 2-Liter Pepsi Bottles, Papa John's Pizza Boxes, Fritos® Corn Chips Bags.
• You should be Pitching on how you would create TWO (2) 15 second Videos for Pepsi and Papa John’s.
• You will be required to create or add an end card to your Video.
• When mentioning Fritos® alone (not the official Frito® Chili Pizza name), please try to include "Corn Chips" when describing the product. For example: Check out the Fritos® Chili Pizza with Fritos® Corn Chips. 

The goal of this project is to create TWO (2) engaging and buzzworthy 15 second Videos that will build awareness and promote the limited edition Fritos® Chili Pizza at Papa John’s as well as Pepsi products.

--Key Marketing Messages:

• Pepsi, Frito-Lay and Papa John’s together provide a “better pizza” with “better ingredients” for a limited time with the Fritos® Chili Pizza.
• Tagline: Fun times together AND Better Pizza with Better Ingredients.

--Target Audience: The target audience is males 18 – 44 (males 18 – 34 is the sweet spot).

--Executional Mandatories:

You must showcase:

• 2-Liter Pepsi Packaging
• Papa John's Pizza Boxes
• Fritos® Corn Chips Bags 

Do not show:

• Sex, violence, profanity or insinuation of profanity.
• Topics related to weight or obesity.
• Content that portrays food or beverages in an unappetizing and unappealing manner.
• Any food competitors (pizza, snack or beverage).

Do not target directly to children.

--Tone: The tone should be authentic, unexpected, playful and engaging.

--Exposure: Your Video will be used in social and online distribution.

This project will be worth a total of $12,500 and consist of two Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute TWO (2) 15 second Videos for Pepsi and Papa John’s:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Script (Optional): This should include dialogue from the video you intend to create. 
• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.
• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $5,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $7,500. For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 2: VIDEO – The winner from the Pitch Phase will create TWO (2) 15 second Videos based upon his/her winning Pitch.

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $7,500.

--Music: Tongal has partnered with three premiere music providers: Audiosocket, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee up to $500. Check out more about our Referral Program in FAQ.

1. The Video MUST not exceed 15 seconds in length including end card. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 15 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.