Lenovo is looking to YOU to source and bring to life tips, tricks, and hacks for getting the most out of using their tablets and laptops through 15 second Videos.

** PROJECT NOTE **

When Pitching please select which GROUP of winning Ideas (listed below) you are Pitching on. Each Idea will have the corresponding Lenovo product after it.

Group 1:

• A Lenovo Date (YOGA 3 Pro) - "A guy makes an awkward date at a fastfood restaurant romantic by using his YOGA 3 Pro to play mood music and a video of a candle flickering."
• The Sous Chef (YOGA Tablet 2 Pro) - "When you're cooking, the countertop can get too dirty+messy for a tablet. Use the YT2 and HANG IT from a cupboard for recipes, music, etc."
• Snack Freely (ThinkPad X1 Carbon) - "Study group uses gesture recognition on ThinkPad to scroll through notes, no interrupting finger-lickin'-good chicken wings to wipe hands."
• Are we all out of that? (YOGA Tablet 2 Pro) - "Take a picture of the inside of your fridge and cupboards before shopping. Place tablet on shopping cart and check pictures while shopping."
• Photobooth! (YOGA Tablet 2 Pro) - "Use the Lenovo Yoga Tablet to create a DIY photobooth at a party with all your friends and print wirelessly so you won't ever forget the fun."

Group 2:

Whether it’s putting your mobile phone into a cup to enhance your music's volume, or using your tablet camera as a babycam, it’s small life hacks like these that make your ordinary routines extraordinary. Check out this example here.

As a global leader in the PC and consumer electronics space, Lenovo continues to tirelessly innovate, inspire and enable all of us to better ourselves every day. Life is moving faster than ever and to keep up, you often need to take shortcuts. Lenovo has a series of tech shortcuts (that they call tips, tricks and hacks) that they want you to bring to life in 15 second Videos. The specific devices are: YOGA 3 Pro Notebook, YOGA Tablet 2 Pro, and ThinkPad X1 Carbon.

What you need to know:

• We want to know your tips, tricks, and hacks (TTH) for your Lenovo tablets and laptops in the following categories: Art & Music, Food, Business, Fashion & Design. Use the drop down menu to select the category before entering your Idea. Remember, you can submit up to FIVE Ideas so see if you could submit at least one for each category.
• Once the 10 (TEN) winning Ideas are chosen, Pitch submitters will be required to Pitch on a suite of 5 (FIVE) Ideas to create a suite of 5 (FIVE) 15 second Videos each with a 6 second teaser cut-down.
• You will need to submit a Social Pack with your Videos involving: 1 (ONE) Behind-the-Scenes Video (up to two minutes), 5 (FIVE) Still Images (one from each Video), 5 (FIVE) GIFS (one from each Video).
• As your Video may be used on Instagram/ Vine, you will be asked to deliver a version in 640 x 640 SQUARE FORMAT in addition to the 16:9 LETTERBOX FORMAT.
• Sponsor may be providing a bumper up to 3 seconds long so please keep this in mind when submitting your Ideas and Pitches, as the total Video length can only be 15 seconds.
• Product will be sent to Pitch winners. 

The goal of this project is to create a suite of FIVE (5) engaging, informative, and sharable 15 second Videos (each with a 6 second Teaser cut-down) of tips, tricks, and hacks for Lenovo products. We want YOU to tell us innovative and creative ways to better use your Lenovo, and for you to bring them to life. Think about how your tips, tricks, and hacks could inspire and enable people to keep making progress every day.

NOTE: The suite of Videos, 6 second Teaser cut-downs, as well as the Social Pack: 1 (ONE) Behind-the-Scenes Video (up to two minutes), 5 (FIVE) Still Images (one from each Video), 5 (FIVE) GIFS (one from each Video) are all due at the close of the Video Phase. Pitch winners will be sent specific delivery instructions.

As your Video may be used on Instagram/ Vine, you will be asked to deliver a version in 640 x 640 SQUARE FORMAT in addition to the 16:9 LETTERBOX FORMAT.

--Key Marketing Messages: 

Lenovo Communication Pillars: These pillars are the lens through which Lenovo shows its products and the brand.

• Practical Innovation
  • At Lenovo we follow a simple principle when it comes to assessing an opportunity for innovation: a new thing is worth doing if users could do something new with it.
  • This means we never innovate for its own sake, or to gratify our ego. We innovate only so that our users can too. We call this practical innovation.
  • Innovation that helps you make the most of today.

• Purposeful Design
  • People tell us we make some of the world’s most beautiful products.
  • Which of course, is very flattering, but it’s not our primary intention.
  • We design products first and foremost so they can be as useful as possible for our users. We call this purposeful design.
  • Design that helps you make the most of today.

--Target Audience: Lenovo is targeting Millennial Consumers, with a focus on physical design and advanced simplicity of product functions, and Young Professionals.

--Executional Mandatories:

• Do not show nudity, profanity, substance abuse or violence.
• Do not show competing products.
• DO use a diverse cast that is representative of a global audience.

--Tone: The tone should be approachable and relatable, easy to understand. Think about being funny and comedic versus being too serious and techy. After watching the Videos, we want viewers to think:

• “WOW. That makes total sense!”
• “I have to have that!” 
• “How cool would that be?”

--Exposure: Your Video will be used on Lenovo owned channels including YouTube, Facebook and Instagram. Your Video will also be used at Lenovo events.

This project will be worth a total of $40,000 and will consist of THREE (3) Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: IDEA  – Tell us your Idea for Tips, Tricks and Hacks for a Lenovo tablet or laptop in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. The winning Idea creators will receive $250 each.

PHASE 2: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on a suite of FIVE (5) winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Script (Optional): This should include dialogue from the video you intend to create. 
• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.
• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The TWO (2) most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $5,000 to help create the suite of FIVE (5) Videos. Additionally, upon submitting a suite that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $13,750.

For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 3: VIDEO – The TWO winners from the Pitch Phase will each create a suite of FIVE (5) 15 second Videos (each with a 6 second Teaser cut-down) based upon their winning Pitch.

NOTE: The suite of Videos, 6 second Teaser cut-downs, as well as the Social Pack: 1 (ONE) Behind-the-Scenes Video (up to two minutes), 5 (FIVE) Still Images (one from each Video), 5 (FIVE) GIFS (one from each Video) are all due at the close of the Video Phase. Pitch winners will be sent specific delivery instructions.

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $13,750 and 2nd place $13,750.

--Music: Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won up to $500 per place. Check out more about our Referral Program in FAQ.

1. The Video MUST not exceed 15 seconds in length including the bumper. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 25 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.