ATTENTION: Tongalers from EUROPE, MIDDLE EAST, and AFRICA, Lenovo wants to know how their devices can help you make the most of today, everyday.    

As a company that epitomizes innovation, Lenovo has ascended to the leader in its field by providing you the latest and greatest technology to make the most of today, everyday. Working with Tongal, and focusing on stories from Europe, Middle East and Africa, Lenovo wants to know YOUR story of how its devices make a significant impact in your daily life. 

Whether you use your YOGA Tablet 2 Pro as an instant movie theater for your room, or use your YOGA 3 Pro to sketch designs in tablet mode, or use your ThinkPad X1 Carbon to power your small business, it’s hard to imagine a day, or even a minute without them. So tell us the “day-in-the-life” of YOU and how Lenovo makes it better.

WHAT YOU NEED TO KNOW:

• THESE MUST BE TRUE STORIES. PAYMENT FOR A STORY WIN IS CONTINGENT UPON YOUR COOPERATION WITH THE WINNING FILMMAKER SELECTED TO BRING YOUR STORY TO LIFE. YOU MAY NEED TO APPEAR IN THE FINAL VIDEO.
• You will need to submit an Image of yourself using your Lenovo device during the Story Phase.
• Your TRUE Story must be based in one of these regions: Europe, Middle East, Africa. While you do not need to be a citizen of a country in those regions, you must be living in one of those regions.
• We’re looking for stories that are relatable and show that technology plays a large role in YOUR LIFE.
• While You DO NEED to own and/or use a Lenovo PC or Tablet device to submit a story, it does not need to be a YOGA 3 Pro, YOGA Tablet 2 Pro, or ThinkPad X1 Carbon. It can be an older model.
• If selected as a Story winner, Lenovo MAY provide newer product for you to use.
• Payment for a win in the Story phase is contingent on your completion of the Winner’s Affidavit, the IP Assignment, and cooperation with the winning filmmaker selected to bring your Story to life in the subsequent Pitch Phase. Payment will be held until the Video Phase has completed and the filmmakers confirm your participation.
• If you win in the Pitch Phase, you will be required to make your own travel arrangements to film the Story winner from the previous phase. 
• This project involves a Social Pack: 1 Behind-the-Scenes Video up to 60 seconds, 5 Still Images, 1 GIF

The goal of this project is to produce a relatable and engaging 60-90 second Video around a TRUE Lenovo Story that captures the passion and enthusiasm of its subjects and how Lenovo plays a part in their lives. The Video should highlight how its subjects use their Lenovo devices and help viewers understand the practical applications of the product.

Stories must be based in Europe, Middle East or Africa.

NOTE: The 60–90 second video and Social Pack are both due at the close of the Video Phase.

--Key Marketing Messages:

Lenovo Communication Pillars: These pillars are the lens through which Lenovo shows its products and the brand.

• Practical Innovation
• At Lenovo we follow a simple principle when it comes to assessing an opportunity for innovation: a new thing is worth doing if users could do something new with it.
• This means we never innovate for its own sake, or to gratify our ego. We innovate only so that our users can too. We call thispractical innovation.
• Innovation that helps you make the most of today.

• Purposeful Design
• People tell us we make some of the world’s most beautiful products.
• Which of course, is very flattering, but it’s not our primary intention.
• We design products first and foremost so they can be as useful as possible for our users. We call this purposeful design.
• Design that helps you make the most of today.

--Target Audience: Lenovo is targeting Millennial Consumers, with a focus on physical design and advanced simplicity of product functions, and Young Professionals.

--Executional Mandatories:

• Do not show nudity, profanity, substance abuse or violence.
• Do not show competing products.
• Stories MUST be TRUE.

--Tone: The tone should be approachable and relatable, easy to understand.

--Exposure: Your Video will be used on Lenovo owned channels: YouTube, Social Media etc. Your Video will also be used at Lenovo events.

This project will be worth a total of $70,000 and consists of THREE (3) Phases: a Story Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: STORY – Tell us YOUR unique Story in 500 characters or less about how YOU use Lenovo in your day-to-day life. Story submitters must be based in one of these areas: Europe, Middle East, Africa.

The winning Story creators will receive $1,000 each. Payment for a win in the Story phase is contingent on your completion of the Winner’s Affidavit, the IP Assignment, and cooperation with the winning filmmaker selected to bring your Story to life in the subsequent Pitch Phase.

You will need to submit an Image of yourself using your Lenovo device during the Story Phase.

PHASE 2: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Stories from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Script (Optional): This should include dialogue from the video you intend to create. 

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The FOUR (4) most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $5,000  to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $10,000, at a minimum, and have a chance to compete for the $6,000 VIDEO BONUS. For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 3: VIDEO – The FOUR (4) winners from the Pitch Phase will each create a 60-90 second Video based upon their winning Pitch.

NOTE: The 60–90 second video and Social Pack are both due at the close of the Video Phase.

The Judges will score the FOUR (4) winning Videos submitted by Pitch winners to determine the standings for the Video Phase.  Remember, the FOUR (4) Pitch winners will receive prizes.

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1^st – 4^th Place, $10,000. The creator who BEST fulfills the Sponsor’s ask will receive a $6,000 Video Bonus.

--Music: Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won up to $500 per place. Check out more about our Referral Program in FAQ.

1. The Video MUST not exceed 90 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 25 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.