We want you to create a fun and sharable 2-3 minute How-to Video for the LEGO Movie Maker app. We want to inspire kids to make their own LEGO movies and to share them on social media.

Lights! Camera! Action!

Wait! Stop, OK. Start again!

Lights! Camera! Action!

Wait, wait! OK, GO!

If you've ever created a stop-motion Video, you know that this process goes on and on… oh just about a ba-zillion times. But however long the day is, your actors and actresses never complain, and neither do you (well maybe just a little) and you LOVE what you're doing.

Welcome to the world of stop-motion animation where anyone, young or old, can sit in the director's seat and call the shots. The LEGO Group has made it easy for anyone and everyone to create these awesome Videos with its Movie Maker app (available for FREE in the iTunes App store). We want YOU to make a series of How-to Videos showing LEGO lovers everywhere how to utilize the app so that they can bring their LEGO stories to life!

WHAT YOU NEED TO KNOW:

• This project is FAST. Once the Pitch winner is selected, you’ll only have about TWO weeks to create your Pilot Video.
• Revisions will be issued right before Christmas so PLAN ACCORDINGLY. ALL FINAL FILES FOR THE PILOT NEED TO BE DELIVERED BY DECEMBER 31, 2014.
• While you only need to create and finish the Pilot Video by December 31, 2014, your Pitch should take into account that you could be creating an additional FIVE (5) Videos should you win the Pilot Phase.

We want you to create a fun and sharable 2-3 minute How-to Video for the LEGO Movie Maker app. We want to inspire kids to make their own LEGO movies and to share them on social media. Videos should show how the app gives LEGO lovers the opportunity to tell their own stories on a broad scale.

--Key Marketing Messages:

LEGO is a family brand and fun for everyone. LEGO products inspire creativity and ones own energy to be creative and to bring imagination to life.

--Target Audience:

The target audience is children ages 6-12 and fans of LEGO.

--Executional Mandatories:

• All Videos need to have strong LEGO branding.
• The LEGO legal line and closing signature needs to be added to all LEGO submissions.
• Videos must maintain the positive tone of voice while being inspirational and authentic.
• We want to make sure it feels like anyone can make a movie; it’s as easy as 1-2-3!

--Tone: Fun, light-hearted, authentic and whimsical while being informative.

--Exposure: LEGO YouTube and LEGO.com. Potentially retailer web sites and global usage.

This project will be worth a total of $80,000 and consist of THREE Phases: a Pitch Phase, a Pilot Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a LEGO Movie Maker Video using: 

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Script (Optional): This should include dialogue from the video you intend to create. 

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

While you only need to create and finish the Pilot Video by December 31, 2014, your Pitch should take into account that you could be creating an additional FIVE (5) Videos should you win the Pilot Phase.

The TWO most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $5,000 each to help create their Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the TWO (2) Pitch winners will also be GUARANTEED a winning place in the subsequent Pilot Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $10,000 at a minimum, and have a chance to compete for the $25,000 First Place Pilot prize and move forward to the Video Phase where you will create FIVE (5) additional Videos. For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 2: PILOT – The TWO winners from the Pitch Phase will each create a 2-3 minute Pilot Video based upon their winning Pitches.

--Pilot Phase Payout: Winners of the Pilot Phase will earn the following prizes: 1st place $25,000 and 2nd place $10,000.

--Music: Tongal has partnered with three premiere music providers: Audiosocket, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

PHASE 3: VIDEO – The winner from the Pilot Phase will create FIVE (5) additional Videos for the LEGO Movie Maker app.

--Video Phase Payout: Winner of the Video Phase will earn an additional $35,000.

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won up to $500 per place. Check out more about our Referral Program in FAQ.

1. Any Video MUST not exceed 3 minutes in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 15 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.