Attention all writers, we need your help in crafting (err Minecrafting) a 30 second script for the LEGO® Minecraft® Video Project. We're looking for your twist on a "Guide to Minecraft" for parents that will allow them to speak the same language as their kids.

Attention all writers, we need your help in crafting (err Minecrafting) a 30 second script for the LEGO® Minecraft® Video Project. We're looking for your twist on a quirky, conversation worthy "Guide to Minecraft" Video for parents that will allow them to speak the same Minecraft lingo as their kids. Think BIG, PR coverage and buzz worthy, but still maintain the same LEGO humor we’ve come to know and love. We want something highly sharable, unexpected and only something the LEGO brand could bring to life.

Be sure to read the LEGO Minecraft Video Project Challenge Brief HERE and check out the following links for inspiration:

Hey, Parents. What Minecraft Is Doing to Your Kids Is Kind of Surprising

Minecraft is a game that promotes creativity and teamwork. Think about using that somehow in the story line.

Facebook: Minecraft Explained for Parents

Disruptions: Minecraft, an Obsession and an Educational Tool

A New York Times blog piece on Minecraft and one Dad's experience and take on the educational and creative aspects of the game.

Parent’s Guide to Minecraft

One Mom's blog about her experience with Minecraft and what she likes and doesn't like about the game. 

Minecraft Explained from a Mom Who Gets It (Finally!)

You can also check out the South Park Minecraft parody for some laughs and inspiration. Remember the humor is too mature for LEGO but the concept hits the brick on the head.

The goal of this project is to create a 30 second script for the LEGO® Minecraft® Video Project. We're looking for your twist on a "Guide to Minecraft" for parents that will allow them to speak the same language as their kids.

Remember, LEGO characters themselves cannot have dialogue but live-action actors can, so a script for an animated Video would be the voiceover. When submitting your piece, please specify whether your script is for a live-action Video, an animated Video or a combination of both.

--Key Marketing Messages:

• Celebrate and/or announce in store availability in the US for the new LEGO Minecraft product line.
• Develop an engaging, fun, playful piece of content that expands brand awareness.
• LEGO Minecraft provides endless opportunities for children to be creative.

--Target Audience: Parents of children 8+; Sweet spot - parents of children 9-11

--Executional Mandatories:

Do not:

• Mention any other toy cars (i.e. Matchbox) or toy products.
• While the intention is humorous and targeted towards adults, the LEGO brand is still a family brand. Since co-viewing of the Video is likely to happen, any humor/characterization/execution still needs to be appropriate for all ages.

Do:

• You must mention LEGO Minecraft at least 2 times.
• The concept that LEGO Minecraft provides endless opportunities for children to be creative should be articulated/resonated as a key message.

--Tone: Tongue-in-cheek; Humorous yet inspirational and fun

--Exposure: LEGO Minecraft PR campaign, LEGO YouTube Channel as well as LEGO Social Media Channels.

This Project will be worth a total of $1,000 and consists of 1 Phase: a Script Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: SCRIPT  – Upload a PDF of your 1-3 page SCRIPT for a 30 second video based the Project Objectives. You can use the text box to provide a logline or overview of your Script using 250 characters or less. The most compelling Script will be selected and will receive $1,000 (upon submitting their Winner's Affidavit and IP Assignment). All Scripts will remain private until after the Project is complete.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A SCRIPT ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

7. Scripts must be in the English language or subtitled.

8. Limit 5 submissions per member, per Phase.

9. You must be at least thirteen (13) years or older to enter.

10. In the event that fewer than 15 Scripts are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

11. The Sponsor will be entitled to reasonable revisions on the finished Scripts without providing additional compensation.

12. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.