Submit a concept for one of two action-packed stop-motion videos to generate excitement about a new LEGO® set featuring a female character and her vehicle from The Fast and the Furious franchise, which will be exclusively available at Walmart.

Superfans of the LEGO® brand and The Fast and the Furious franchise - this one's for you! The LEGO® Group and Walmart are looking for adrenaline-packed stop-motion concepts for 2 different stop-motion videos that revolve around an exciting new LEGO® set for The Fast and the Furious franchise. While many of the specifics are highly confidential, we can say that the new set will be exclusive to Walmart, that it'll focus on a female character, and that we're looking to feature a fan-favorite vehicle, too. The LEGO® Group wants to generate a lot of awareness and excitement for this release, so we're looking for something really fun and energetic. The goal of this project is bring awareness and excitement to this new product launch, show off the vehicle, and ultimately drive sales targeting shoppers for kids and adult fans and collectors alike.

The LEGO® Group wants to produce two different videos, each no more than :60, so we'll need to source two unique concepts to drive those videos. While both videos will feature the new set, they'll each have a slightly different focus. The first should exclusively feature the female character and her vehicle, while the second should feature the character and her vehicle alongside this already-released Nissan Skyline GT-R set. Concepts should clearly drive one video or the other, and we're open to the length of the video as long as it's under :60. Ultimately, the plan is to have animators execute these concepts, and the videos will be featured both in Walmart stores and on social media to promote the set and the exciting partnership between The LEGO® Group, Walmart, and The Fast and the Furious franchise. 

Creatively, your video concepts should take place in an entirely brick-built world, and should not require any voiceover, hand models, or onscreen talent. For any questions or other project updates, check out the Project Forum.

EXPOSURE: We expect content will be used on the platforms below.

• Walmart Stores
• Walmart.com
• Instagram
• Facebook
• YouTube
• Vimeo

TARGET AUDIENCE: Women and all fans of the LEGO® brand and the The Fast and the Furious franchise

TONE/FEEL: Exciting, action-packed, adrenaline-filled

In order to be considered, include the below materials in your submission. Tongal strives to have selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• CONCEPT (REQUIRED): Tell us your Concept using up to 250 characters. Remember, a concept is not a detailed script - it is a spark of inspiration or distillation of what will happen when your concept is brought to life. As always, concepts should be clever and engaging.

• HELPFUL REFERENCE LINKS (Optional): Have you seen another idea, video or marketing activation that you think makes for a helpful reference? Feel free to include a link to any existing content that'll be useful when trying to understand your Concept.

Five concept submissions will be selected and receive $300 each. Five additional concept submissions will be selected for Honorable Mentions and will receive $50 each. Submissions selected for Honorable Mention will not be used by the client, and not all submissions identified as Finalists will receive an Honorable Mention.

Should your submission be selected, you must complete the Winner Affidavit and IP Assignment forms in order to receive payment. All submitters will also receive an automated email notification when a selection has been announced. To ensure that you’re receiving project updates, review your email settings to check that you haven't unsubscribed.

1. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
4. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Limit 5 submissions per member.
   
   
7. You must be at least thirteen (13) years or old to enter.
   
   
8. The Sponsor reserves the right to repost the contest at their discretion.
   
   
9. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.