It’s only fitting that Tongal’s first ever “Super Project,” with a whopping $150,000 prize pool, be for a LEGO® product that’s double the size of a standard LEGO® brick.

LEGO® DUPLO® preschool building toys are specially designed for the small hands and big imaginations of children aged 1½ - 5 years.  These bricks are twice the size of standard LEGO bricks, making them a great way to introduce young children to building.  From Creative Cakes to My First Farm to Read & Build products, LEGO DUPLO sets are all about giving your child the opportunity to build, create, and develop while discovering “so many ways to play!”

LEGO DUPLO wants to create a microsite featuring fifty (50) of YOUR videos – a one-stop shop that will give moms great ideas for ways to play with their kids using DUPLO toys.  Through LEGO DUPLO, a mom can connect with her children while fostering their development and giving them a sense of success through creative construction.

The goal of this project is to create 50 Videos for LEGO® DUPLO® brand. To accomplish this, the LEGO Group will select ten (10) filmmakers to each create five (5) 15-60 second videos around one of three (3) themes below.  These themes revolve around inspiring moms to bring DUPLO bricks into their children's play and development.  The videos should celebrate the feelings a mom experiences when her child has a success, when her kids are playing happily and getting along with each other, and the sense that she is doing something positive for her child’s development.

A successful video will make moms say, “Wow!  I need to try that with my kids!”

Filmmakers will choose from one of the three (3) DUPLO designated themes below:

1. Creative Play
2. Learning Play
3. Role Play

--Key Marketing Message: “So many ways to Play!” 

--Executional Mandatories:  The videos must incorporate one of the three (3) stated themes and showcase moms and/or children showing off the versatility that DUPLO offers in terms of play and development.

--Target Audience: Moms with children from 1 ½ - 5 years old.

--Tone: Inspirational, loving, authentic. Happy family, happy home.  

--Exposure:  A microsite within major mom media, LEGO® websites, LEGO® Facebook page, YouTube.

***Please read carefully even if you’ve participated in previous Tongal projects because this project has some unique attributes.***  This project will be worth a total of $150,000 and consist of three phases, a Pitch Phase, an Idea Phase (aka: “Ways to Play”) and a Video Phase.

PHASE 1: IDEA (WAYS TO PLAY) – PHASE 1: IDEA – In 140 characters or less tell us your Idea based around one of the three designated themes in the Objectives section for a LEGO DUPLO Video. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.   Up to Fifty (50) winning Ideas will be selected and made available to the filmmakers to incorporate into their pitches at their discretion. Each selected Idea will earn its creator $100 and a DUPLO Prize Pack.

PHASE 2: PITCH – Give us your Pitch around one of the three (3) themes stated in the Objectives section.   You are required to provide a VIDEO pitch (What Is a Pitch Phase?) explaining how YOU would go about producing the suite of five (5) videos based on one of those three (3) themes.   In addition, you are required to include a link to some of your previous video work on Tongal or elsewhere to be considered for this phase.  For this project, you should also use text (500 characters or less), images (storyboards), video, and external links (to other supporting assets, i.e., your reel, etc.) in support of your Pitch.  The ten (10) most compelling Pitches will be selected and those filmmakers will each receive $3,000 to help create their five (5) Video suite based around that theme.  Those winners (upon submitting their Winner's Affidavit and IP Assignment) will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and upon final submission of your five (5) completed videos, you will win an additional $6,000, at a minimum, and have a chance to compete for the $40,000 first place Video prize.  Remember your Pitch can include any, and all, of the assets mentioned above and you MUST include a video outlining how you would go about producing this suite of videos along with a link to some of your previous video work on Tongal or elsewhere to be considered for this phase. For an example of an effective pitch, check out Noah Kloor's winning Nespresso Pitch.  All Pitches will remain private until after the winners of the Video Phase are announced and the Project is complete.

PHASE 3: VIDEO – The TEN winners from the Pitch Phase will each create five (5) 15-60 second videos based on their winning Pitches incorporating the fifty (50) winning Ideas (ways to play) from the previous round.  Judges will score each filmmaker’s video set to determine the standings for the Video Phase.

--Video Phase Payout:  Winners of the Video Phase will earn the following prizes: 1^st place $40,000, 2^nd place $20,000, 3^rd thru 9^th places $7,000 each, and 10^th place $6,000.

--Music: MusicRevolution.com, an online marketplace for royalty-free production music, is making professional tracks available to Tongal members at no charge for a limited use comp license for their submissions to the DUPLO Project. MusicRevolution has preselected tracks specifically for the Project available via download link in the Excel Spreadsheet on the Project Files section of this page. Tongal members are being provided with a royalty-free license at no charge or obligation, limited for use only in connection with a submission to the DUPLO campaign on Tongal. Before downloading a MusicRevolution track, please read the License Agreement. Any use of a MusicRevolution track in connection with a submission will be subject to the terms of such License Agreement. Use of any MusicRevolution track outside of Tongal is strictly prohibited. Beyond the preselected tracks, Tongal members are encouraged to browse the entire MusicRevolution catalog available here. If interested in using a track from the MusicRevolution library that has not been preselected, solely for use in the DUPLO campaign on Tongal, please email music@tongal.com for a download link to a specific track.

1. Each of the 5 videos MUST not exceed 60 seconds in length. Preferred format is HD 720p 16x9.  Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of the LEGO Group.

5. Submissions must not portray LEGO®, the LEGO brand, or the LEGO Group in a negative way, the determination of which will solely reside with the LEGO Group.

6. Videos must be in the English language or subtitled.

7. Limit 5 submission(s) per member, per phase.

8. Minimum 50 Pitches, or the contest will repost for 14 days.

9. Sponsor will be entitled to one reasonable round of revisions on the finished videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

10. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning video creators MUST also provide Talent, Location, and Music Releases for all assets appearing in the video as well as the project files, editing sequence and an uncompressed quicktime .mov file in either Animation or ProRes 422 codecs at either 1920x1080 or 1280x720 to claim their prize.

11. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES SOLELY THE PROPERTY OF TONGAL – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES.  YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEB SITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

12. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.