Create a Tagline for our Mystery Sponsor’s new jewelry collection that inspires millennials to celebrate their relationships in their own way and on their own schedule - rather than just as expected gifts for engagements, weddings and larger life events.

A popular jewelry manufacturer is creating a brand new collection for Millennials who want to celebrate their relationship.  Currently, many young people think of jewelry as a present that’s given strictly for an engagement or in celebration of anniversaries or specific holidays (like Valentine’s Day). Our Mystery Sponsor’s new collection will speak to millennial’s desire to celebrate their commitments and relationships in their own way and on their own timeline, maybe even before they are thinking of engagement or marriage. It is about cherishing those small moments and the optimism of building a future together, and writing their own story.

Here’s where you come in, Tongalers. We need your help coming up with some memorable Taglines that build off of the following Core Insight:

Core Insight: Life is about celebrating your story and the collection of the moments yet to come.

Then give us an unforgettable Tagline in 50 characters or less that encourages millennials to think of jewelry as something to celebrate your relationship and more than just a gift for your engagement or wedding or big events. Then tell us how you arrived at your Tagline and explain why it’s the perfect fit for our Mystery Sponsor’s new collection in 500 characters or less. Check the Objectives section for more details.

The goal of this project is to create a Tagline for our Mystery Sponsor’s new jewelry collection that inspires millennials to celebrate relationships in their own way and on their own schedule - rather than only for engagements or weddings or as expected gifts for larger life events.

--Target Audience: Millennials with a Household Income of $75K+.

--Tone: Inspiring, passionate and romantic (but not in a sappy way), genuine, honest, expressive, experiential.

This Project will be worth a total of $1,500 and consists of a Tagline Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: TAGLINE – Tell us your Tagline for our Mystery Sponsor’s jewelry collection in 50 characters or less. Then give us an Explanation that tells how you arrived at your Tagline and describes why it’s the perfect fit in 500 characters or less. The THREE most compelling Taglines will be selected as winners and receive $500 each.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member, per Phase.

7. You must be at least thirteen (13) years or older to enter.

8. In the event that fewer than 100 Taglines are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

9. Winners must complete the standard Tongal W-9, Winner Affidavit, and IP Assignment.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.