Generate innovative and entertaining Marketing Ideas that get consumers to consider jerky (beef, chicken, turkey, etc.) for snacking.

It’s time to think big, Tongalers. Instead of asking for your help with a specific brand, we’re tapping into your creative power to energize a whole industry: jerky.

That’s right - beef, chicken, turkey… you name it. We need some brilliant Marketing Ideas that will make consumers realize that jerky is the new go-to for snacking. It should be a pretty easy case to make because jerky has a lot going for it. It’s high in protein. Low in fat. It’s convenient and easy to take on the go. It doesn’t need to be refrigerated. And, of course, it’s delicious.

Think about all the tasty advantages of jerky and why someone would choose it over other snack options. Use those thought starters to come up with a succinct message that you want consumers to take away about jerky and snacking. For instance: “You can bring jerky anywhere” or “Jerky tastes better than other sources of protein”.

Then give us an attention-grabbing Marketing Idea that drives your message home and compels consumers to pick up some jerky. Check out the objectives section for more details.

What is a Marketing Idea?

Marketing Ideas are concepts for executing and extending a brand’s Campaign Idea in various media. Your Marketing Ideas should fall into one of three categories:

• Social Media – Ideas that could be executed on Facebook, Instagram, LinkedIn, Pinterest or Twitter. For some great inspiration, check out these award-winning campaigns.
• Event/Activation –  Live Events, Pop-up Stores, partnerships and out-of-the-box PR stunts like faking a meteor or jumping from outside of the atmosphere.
• Video – Ideas for TV commercials, viral videos, web series, music videos, etc. This is similar to a typical Tongal Ideation project.

The goal of this project is to generate innovative and entertaining Marketing Ideas that get consumers to consider jerky (beef, chicken, turkey, etc.) for snacking.

Your submissions to this project should include the following:

• Marketing Idea – What’s your concept that will grab people’s attention?  
• Message – What point do you want consumers to understand about jerky and snacking? Make sure your Idea is consistent with your message.

--Key Marketing Messages: The exact message is up to you but you should find a way to make jerky synonymous with great snacking in consumers’ minds.

This Project will be worth a total of $1,000 and consists of a Marketing Idea Phase.  Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: MARKETING IDEA – Tell us your Marketing Idea for jerky in 250 characters or less. Then tell us the message your Idea is conveying in 250 characters or less. Marketing Idea winners will receive $250 each.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member, per Phase.

7. You must be at least thirteen (13) years or older to enter.

8. In the event that fewer than 100 Marketing Ideas are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

9. Winners must complete the standard Tongal W-9, Winner Affidavit, and IP Assignment.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.