
Create a chilling and wholly original design for a Jeff The Killer movie poster that raises awareness and excitement for the upcoming production.
The time has come for a legend of internet horror lore to be immortalized into a movie poster. Readers undoubtedly know the disturbing image that mysteriously appeared on the internet and introduced us to Jeff The Killer. One terrifying image that led to the rise of a horror icon. In that same tradition, we're calling on fans to create a movie poster that not only captures the essence of Jeff The Killer but also pushes it to new creative heights.
The goal of this project is to design an original movie poster that will be used on social media to generate awareness and excitement for the upcoming production of the film. Your poster should use bold artistry and visionary design to showcase the horror, suspense, and other elements that make the Jeff The Killer stories so enduring for you. Like all good movie posters it should create excitement and appeal to original story fans, as well as draw in those who may have never heard of Jeff. We want to see bold creativity paired with respect for the Jeff The Killer legacy. Show us how your vision stands out from the crowd while celebrating what makes Jeff The Killer an internet cultural touchstone.
In terms of text, there's no need for a "credit block" at the bottom of your poster, but you're welcome to design an original title block with "Jeff The Killer."
Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.
Three different winning designers will receive $1000 for their poster artwork.
To enter your design submission, you must:
EXPOSURE:
TARGET AUDIENCE:
TONE/FEEL: Intense, Cinematic, Dreadful, Modern, Humor, Camp, Action, essentially anything goes as long as it sits within the horror genre.
DELIVERABLES:
EXECUTIONAL MANDATORIES:
AI USAGE: Tongal has always been driven by the human creativity that comes from the creators and filmmakers in our community, and we believe that this project will succeed because of the creativity and the passion of real people and real fans. We're not looking for AI-generated submissions and we won't be using submissions to train AI to tell this story. We understand that you might still use AI tools to help workshop or edit, but the designs and illustrations that you submit should represent your own original work and ideas.
Jeff the Killer is a foundational figure of the Creepypasta genre—horror urban legends that went viral through "copy and paste" across the early internet. The character's viral success wasn't due to a single, consistent narrative, but the terrifying power of his image. The iconic picture—a heavily edited, pale face with no eyelids and a permanent, carved smile—acted as a self-contained scare. It circulated across the web before the most popular accompanying story, detailing a teenager's descent into madness after being burned, was popularized on the website Creepypasta and on YouTube.
Jeff's status as an internet horror icon is defined by this crowd-sourced, adaptable lore. His popularity immediately spawned a massive wave of user-generated content, including the famous catchphrase "Go to sleep," numerous fan-fiction continuations and countless animated videos and fan art. This organic, communal expansion cemented Jeff as one of the most recognizable horror figures to emerge from the digital age, a true meme that demonstrated the early internet's ability to create and distribute a shared, terrifying piece of modern folklore.
Your poster does NOT need to adhere to any established lore, but can certainly be inspired by it.
In order to be considered, you must include the below materials in your Poster Artwork submission. You may submit up to five times. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.
The most compelling poster submissions will be selected and receive $750 each, and the responsible creator will then receive an email from Tongal producers detailing next steps, which may include a round of revisions. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
REVISION REQUIREMENTS: Once Content has been submitted, selected creators will enter into Revisions. Creators will perform reasonable edits on their artwork according to the Sponsor's feedback.
ASSET DELIVERY REQUIREMENTS: You must also provide a high-resolution final image and layered design files, if applicable, in order to submit final payment.
If this sounds like a lot, don't worry: a Tongal Producer will reach out and help you through the process each step of the way.