Create an animated video for T-Mobile to showcase the JBL Pulse 5; an eye-catching, personalizable, waterproof speaker with a 360-degree light show.
Although T-Mobile sells tons of high-quality products, but not everyone is aware of the newest models, especially in this day and age when a new product is released every month. Therefore, the T-Mobile team is searching for animators, illustrators, and other design wizards that can produce something cool to promote the JBL Pulse 5 speaker in a short video that T-Mobile employees can share all over their social media.
The goal of this project is for you to create one video to promote the newly designed JBL Pulse 5. The content needs to be bright, energetic, and eye-catching, and it should visually convey something about the key features of the product - without a ton of messaging. Videos can be anywhere from :05 to :20, but know that when they're used, they'll LOOP, so it'd be cool if you plan to incorporate that.
What's so cool about this speaker? Take a look at the Background for more information on the messaging and the device itself. Needless to say, any music lover would agree that sound should be a full experience, and with the vibrant lights you can personalize your vibe to your playlist - adding a whole, new dimension to your listening experience! The T-Mobile team is looking to have some stylistic variety, and when we say "animated," we mean that we're open to traditional motion graphics and 2D, but also stop motion, 3D, papercraft, mixed media, or something else entirely.
Remember, T-Mobile's got a distinct voice that is vibrant and playful, self-aware and confident, but still professional. They're the Un-carrier - cool, clever, even a little quirky. You can find two previous social posts here. Any videos their employees put their name on must embody that spirit, so this isn't just about putting white text on a magenta background - these need to be dynamic and have a lot of character; to surprise and delight. They're also not "ads," and should feel more casual than that.
For your pitch, we highly recommend submitting a proof of concept video or static image along with your treatment. Remember, we're looking for unique and creative ways to help T-Mobile employees keep their social game fresh and give their followers something to talk about. You can use the JBL Pulse 5 image assets here. For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There is a total of one video.
TIMELINE: HERE.
EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.
TARGET AUDIENCE: T-Mobile employees, friends, family, business contacts, and social networks. This runs the gamut because we're talking about both corporate and in-store employees, so go for broad appeal.
TONE:
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.
JBL PULSE 5 KEY MESSAGING: You don't need to include this messaging, but it should help demonstrate how they're discussing the product and its features.
PREVIOUS T-MOBILE CONTENT: This is some of the recent video and GIF content created on Tongal, and they're all great examples of how much stylistic diversity and freedom you have in approaching this project.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and content will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer beforehand, and an account will be created for you to access the library and its features. Once your video submissions are approved by the Sponsor, you must provide a complete list of all Storyblocks video content that you used. "
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.