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Ice Breakers Cool Blasts “A Totally New Cool” Video Project
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Ended 4272 Days Ago
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Create videos targeting millennials to support the launch of new Ice Breakers Cool Blasts.
In this day and age, an IRL social faux pas could land you viral on reddit, make you a trending hashtag, or worse, the sullied subject of a “Which Fail Are You?” Buzzfeed list. It’s true, we live in an overly judgmental, big brother-y kind of world, which makes it even more of a necessity for you to be at the ready when the most unexpected of intimate moments arise. It’s times like these where it’s all up to you to be prepared, to fight the good fight, and come away smelling like a rose.
After all, nobody wants to be caught chewing gum when you’re supposed to be putting your best face forward. And when you’re putting your best face forward, you better have the fresh breath to back it up. Thankfully new Ice Breakers Cool Blasts has your back -- It blasts you with the icy, chewy freshness of gum, followed by the quick dissolving, discreetness of a mint… for the classy lady, stand up gent or totally cool cucumber you were always meant to be.
Sponsor's Notes as we head into the Video Phase:
How to succeed with Cool Blasts Videos
One the best ways to ensure that your video is posted and promoted by The Hershey Company is to review the Hershey Integrated Guidelines (mandatories and things to avoid, under the Assets Tab on the Project Page).
The key ones are:
1. No animals
2. No children without parents
3. No over consumption
Please keep in mind no logos of other companies or other candy can be seen. (i.e. on tee-shirts, on hats, visible background.”
How you describe Cool Blasts is very critical. Here is a good description of the product.
**You can include both the Peppermint and Spearmint flavors in your Video, but remember to hero the Peppermint (Blue Pack), and get coverage of 1) how the cool slider pack works and 2) your characters reactions to the icy cool blast of freshness and the quick dissolving chew.**
The goal of this project is to create a funny and social 30 to 60 second video to celebrate the November launch of new Ice Breakers Cool Blasts that will get millennials excited to try it! Your Video should show, in a really engaging way, why this is an innovative product (an icy cool blast of freshness in a quickly dissolving chew) and why it is perfect for those moments where you have to be prepared for the unexpected, in-real-life, up close and personal encounters: “It's not a gum, it's not a mint, it's a totally new cool.”
Ice Breakers is open to Live Action, Animation, Mixed Media, you name it… whatever you feel showcases the cool-factor of Cool Blasts, feels relevant to millennials, and helps tell your story.
**Revised Casting Note: No more than FOUR people total may appear on camera in your Video. Please have one of your on screen actors also provide the voice-over in your Video. Do not hire an additional voice over actor. This project is SAG eligible and you may use both SAG/AFTRA and non-SAG/AFTRA talent.**
Sponsor's Notes as we head into the Video Phase:
How to succeed with Cool Blasts Videos
One the best ways to ensure that your video is posted and promoted by The Hershey Company is to review the Hershey Integrated Guidelines (mandatories and things to avoid, under the Assets Tab on the Project Page).
The key ones are:
1. No animals
2. No children without parents
3. No over consumption
Please keep in mind no logos of other companies or other candy can be seen. (i.e. on tee-shirts, on hats, visible background.”
How you describe Cool Blasts is very critical. Here is a good description of the product.
--Key Marketing Messages:
--Target Audience: Confident young adults age 18-24. Singles or young couples, busy and on-the-go, at meetings or social events. They don’t have a lot of time to think about what they’re doing before it happens, but they want to be in control of whatever social situation comes up.
--Executional Mandatories:
**For additional Executional Mandatories, please reference Hershey’s Integration Guidelines under the Assets Tab**
--Tone: Fun, dynamic, and with a sense of humor. Social, shareable, eye-catching, and relatable to millennials 18-24.
--Exposure: Intended for use on Ice Breakers’ paid and owned digital and social media channels, brand website, and YouTube channel.
--Product: Sponsor will provide Ice Breakers Cool Blasts product samples to Pitch winners and Wildcard creators. If you're creating a Wildcard, shoot us a note with your address and phone to lucy@tongal.com to request Ice Breakers Cool Blasts Chews. Not only because you'll need product for your video, but you won't really get it, until you try it!
This Project will be worth a total of $45,000 and consists of THREE Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: IDEA – Tell us your Idea for an Ice Breakers Cool Blasts Video in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. The winning Idea creators will receive $250 each and a 5% one-time residual payment for any winning Videos based on their Idea. (That means if your winning Idea is the basis for the 1st place Video, you will receive $750, the 2nd place Video $500, the 3rd place video $350, and the 4th place video $225 – see Video Phase Payout details for more information.
PHASE 2: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:
The THREE (3) most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $2,500 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $4,500, at a minimum, and have a chance to compete for the $15,000 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.
PHASE 3: VIDEO – The THREE (3) winners from the Pitch Phase will each create a 30-60 second Video based upon their winning Pitch. All other creators are invited to enter a Wildcard (What Is a Wildcard?) submission that can be based on one of the winning Ideas from the previous Phase or a totally original concept that is not based on any winning material from the Idea Phase. The Judges will score all Wildcard submissions and the ONE (1) highest scoring Wildcard Video along with the THREE (3) winning Videos submitted by Pitch winners will be scored to determine the standings for the Video Phase. Remember, the THREE (3) Pitch winners, along with ONE (1) Wildcard creator, will receive prizes.
--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $15,000, 2nd place $10,000, 3rd place $7,000, and 4th place $4,500 (less any 5% one-time residual payments paid to the Idea winners, as applicable).
--Music: Tongal has partnered with four premiere music providers: Audiosocket, Killer Tracks, Epidemic Sound and Music Dealers. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the four providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.
If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.
--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $1,775 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.
1. The Video MUST not exceed 60 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
8. Videos must be in the English language or subtitled.
9. Limit 5 submissions per member, per Phase.
10. You must be at least thirteen (13) years or older to enter.
11. In the event that fewer than 35 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.