Moms keep everything together and make it look easy -- but that takes a ton of hard work. When spills, stains, and sticky messes are part of your daily challenges, you need every advantage and trick in the book to stay one step ahead of the relentless agents of chaos – aka your family.

That’s where Huggies Wipes come in!

Did you know that Huggies Wipes are…

1. Convenient: small little packs of fresh goodness, ready to clean the mess, erase the waste, basically save the day!

2. Superior: the only wipes created with TripleClean™ technology, the thickest, most absorbent layers around. You know that only the strongest get the job done, and because it’s Huggies®, you know that it’s gentle and you can trust it for any mess, baby or not.

3. Stylish: They come in an entire line of designs, whether fashion, home, baby, nature, you name it and they have one suited just for you. So you don’t have to worry about the wipes you stash under couch looking too “baby.”

No? Well now you do, and it’s time for everyone else to know all the great uses of wipes too!

===SPLIT===

• Huggies® is looking for 5 Videos that showcase the many uses of their wipes.
• Wipes are:
  • Convenient: quickly clean up any mess
  • Superior quality 
  • Stylish: available in a variety of designs for any need. 

The goal of this project is to create 5 Videos that showcase how awesome Huggies® Wipes are and all the occasions for which they are the perfect solution. Five filmmakers will be selected to each create one of the following Videos:

1.     Wipes: Did You Know?—This Video will show why Huggies® wipes are superior, featuring TripleClean™ technology and explaining how it works.

2.     Meal Time—Pasta sauce all over the face is not a cute look.

3.     On-the-Go—they come in so many convenient packs, you can just whip them out wherever you are, whatever the need!

4.     Play Time—since Huggies® Wipes are safe for kids, you can clean their toys after playtime knowing that you aren’t exposing them to harmful chemicals.

5.     Pet Care—No one wants hudsyboo tracking all the goodies his paws picked up on his walk into the house and all over the kids! Huggies® Wipes are the perfect solution for a quick post-walk clean. 

Videos should all end with a tag stating Available at Walmart. Logos and further instruction will be provided.

--Key Marketing Messages:

• Huggies® Wipes are a great way to clean up any family’s mess, not just baby’s!
• Huggies® Wipes are best because of their TripleClean™ technology that no other wipe can tout.
• Huggies® Wipes come in a variety of fun, convenient packaging, so whether you keep them stashed in your living room, or bag, or car, there is a design that will suit your needs. They come in stylish designs to compliment any trendy mom’s ensemble.
• Available at Walmart.

--Target Audience: Diapering households, non-diapering households with kids, and non-diapering households without kids. Basically everyone who ever makes a mess.

--Executional Mandatories:

• Do not mention or show competing brands/products.
• Each Video should end with a tag that has the Walmart tag, a family of Huggies® Wipes, "The ONLY wipes with TripleClean" (show logo) and “perfect for hands, faces, and bottoms." Logos will be provided.

--Tone: Fun, youthful, trendy. Relatable for households with and without kids.

--Exposure: Walmart’s 101 Wipes online campaign.

This Project will be worth a total of $60,000 and consists of 2 Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Script (Optional): This should include dialogue from the video you intend to create. 
• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.
• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The 5 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $3,000 help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $6,000, at a minimum, and have a chance to compete for the $14,000 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 2: VIDEO – The 5 winners from the Pitch Phase will each create a 15-30-second Video based upon their winning Pitch. The Judges will score the 5 winning Videos submitted by Pitch winners to determine the standings for the Video Phase.  Remember, the 5 Pitch winners will receive prizes.

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $14,000, 2nd place $12,000, 3rd place $7,000, 4th place $6,000, and 5th place $6,000.

--Music:  Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $1,950 (up to $500 per place) in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Video MUST not exceed 30-seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 30 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.