Huggies is looking for a unique and captivating Video to encourage moms to buy Huggies at Target this May. 

Motherhood is a team sport. Moms are constantly helping each other out, whether it’s swapping natural salve recipes, secrets for the perfect swaddle, or doing double duty at the daycare pickup line.  So it makes sense that Ellen Degeneres* has partnered with Target to give moms an easy and meaningful way to help other moms in need. 

During May, each purchase of Huggies diapers will equal a donation of five diapers to the National Diaper Bank which provides diapers to American families struggling to provide their babies with this essential need.

Huggies knows that their diapers do more than keep babies clean, they are an extension of every mother’s hug to her baby. Huggies diapers are a demonstration of care that makes babies feel safe, comfortable, secure, loved, and cared for, like: a mother’s hug.

Huggies and Target are looking to Tongal to create a strong, unique, emotional Video that will captivate moms and inspire them to purchase Huggies at Target during May. The Video should be authentic and heartfelt; we aren’t looking for anything too commercial. Maybe there is a fun and heartwarming “stunt" we can do with real moms and their kids, or are there unique inspiring real mom stories to share? Please submit your most creative pitch!

*Please note you cannot feature/call out Ellen in the actual Video.

FILMMAKERS: PLEASE NOTE THE ACCELERATED PRODUCTION SCHEDULE. ROUGH CUT IS DUE THURSDAY MAY 7, FINAL VIDEO DUE FRIDAY MAY 8TH.

===SPLIT===

• Huggies is looking for an authentic video that will inspire moms to purchase Huggies diapers at Target this May. 
• Each purchase of Huggies diapers will fund The National Diaper bank which provides diapers to families in need.
• The key angle is real, authentic, capivating.

The goal of this project is to create a UNIQUE Video up to 30 seconds in length that makes an emotional connection with moms and inspires them to purchase Huggies at Target during the month of May when their purchase helps another mom in need diaper her baby.

FILMMAKERS: PLEASE NOTE THE ACCELERATED PRODUCTION SCHEDULE. ROUGH CUT IS DUE THURSDAY MAY 7, FINAL VIDEO DUE FRIDAY MAY 8TH. 

--Key Marketing Messages:

• Inspire moms to help moms. We’re all in this together, and doing something as simple as buying diapers for your baby, will allow you to help another mom diaper her baby.
• Share this video & encourage other moms to help. 

--Target Audience: Diaper-purchasing mothers: prenatal through when their kids are four.

--Executional Mandatories:

• Must include “Only at Target.”
• Stay away from overly stylized, studio shots, unnatural lighting, artificial moments, non-relatable situations, photoshopped babies, and babies not doing what babies normally do.

--Tone: Emotional, inspiring.

--Exposure: Huggies and Target social media, bloggers, PR efforts.

Inspiration:

https://www.youtube.com/watch?v=DRoqk_z2Lgg          

http://abcnews.go.com/GMA/video/viral-video-asks-moms-dads-rate-parenting-skills-20752115

This Project will be worth a total of $10,000 and consists of 2 Phases:  a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Script (Optional): This should include dialogue from the video you intend to create. 
• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.
• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The 1 most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $5,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $5,000. For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 2: VIDEO – The 1 winner from the Pitch Phase will each create a Video up to 30-seconds based upon their winning Pitch. The Judges will score the 1 winning Videos submitted by Pitch winners to determine the standings for the Video Phase.  Remember, the 1 Pitch winner will receive a prize.

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $5,000.

--Music: Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $250, in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Video MUST not exceed 30-seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 30 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.