If you’re a creator who wants to work on Hot Wheels, this project is for you. We’re looking for THREE (3) talented creators to join our first ever Hot Wheels Pit Crew (HWPC).  

Who is eligible?

We’re seeking creators (13+) from the US, who have a strong, stylistic point of view, and can work under pressure with short notice and quick timelines.

This project is open to creators that can be available year-round to ideate, create, and produce Hot Wheels content at a moment’s notice.

Details: 

If selected to be part of the Hot Wheels Pit Crew (HWPC), you’ll receive $1,000 to be part of an on-call studio to help Hot Wheels create trending content and will be guaranteed ONE Pitch win out of seven opportunities presented to you (with the possibility of winning up to five Pitches). Pit Crew members will be presented with SEVEN direct and exclusive Pitch opportunities from now until the end of the year, and if awarded, will be given budgets from $1,000 to $2,000 to create Videos that will potentially air on the Hot Wheels YouTube channel.

Your application is due Monday August 14th at noon PT. If you have any issues with your submission please email info@tongal.com BEFORE 10:00 am PT Monday August 14th. This project is open to US residents only.

If chosen to be part of the HWPC, you are expected to pitch on every project presented to you. If your Pitch is selected, you will receive additional budget per project to help cover production costs and will be required to create a video that’s a minimum of 60 seconds.  

IMPORTANT! For your Pitch please submit a detailed Treatment about how you would execute a “Halloween” themed video featuring Hot Wheels that would need to be completed within 7 days after winning the Pitch.

The seven (7) exclusive projects will be run as separate projects available only to the Hot Wheels Pit Crew.  

Pitch Criteria: 

Keep in mind your videos should be:  

Shareable – Optimized for YouTube & engaging for the target audience.  

Reactive & Relevant – Connect the Hot Wheels brand with culturally relevant moments on a local and global scale.  

Your submissions SHOULD NOT include any licensed themes (i.e. Star Wars, Marvel, Minecraft, DC).

The Fine Print: 

• If you are part of the Hot Wheels Pit Crew, you are expected to pitch on all Pit Crew designated projects.
• You will receive the $1,000 in two payments: $500 upon acceptance into the HWPC and $500 in December 2017 provided you’ve pitched on every HWPC project presented to that point.
• These projects will ONLY be open to those in the Hot Wheels Pit Crew. 
• For each project, you will be directed to create platform-specific optimized versions (i.e. Facebook, YouTube and Instagram). 
• The sponsor will have a round of revisions for each winning video.  

Judging Criteria: 

• Talent - We need to know if you have the chops to pull off an awesome video. Be sure to put your best “link(s)” forward and blow us away with your application. 
• Speed - Many of these projects will move FAST so in the text box below tell us about the videos you’ve worked on and the timelines they were completed under.
• Reliability - Yes, we are checking references. Please put down someone you’ve worked with in the past for a Video project: contact information, role in the project.  

Application Details: 

• Text (REQUIRED): In 500 characters or less tell us about the videos you’ve worked on and the timelines they were completed under. 
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos. 
• References (REQUIRED): Please put down someone you’ve worked with in the past for a stop-motion project: contact information, role in the project. 
• Detailed Treatment (REQUIRED): Tell us how you would approach a Hot Wheels themed HALLOWEEN Video and show us you have the chops to be part of the Hot Wheels Pit Crew.  

The Rules of the Road:

While we want to keep things free and open with your Pitches, in order for your Pitch to have a chance at being selected as the winner we’ve provided a list of Do’s and Don’ts.

PITCHING DO’S: 

• All videos must be a minimum of :60. There is no maximum duration.
• Capture close up images of the product (i.e. Hot Wheels are small and fast, make sure you are able to get photos or close up images of the product)
• Show alternative POV shots! Think slo-mo, think under the car, think about the stuff that happens too fast IRL to appreciate
• Use current product line that is available at Toys R Us, Walmart, Target and/or Amazon
• Kids should be shown in safe environments and must not be shown using product in unsafe situations that may encourage them to engage in dangerous activities (i.e. playing with Hot Wheels by an oven or on the stairs)

PITCHING DON’TS:

• Do NOT use any other toys or toy-like properties that are not Mattel branded toys.
• Do NOT wear any logos or use IP protected props – ALL background images should be generic
• Do NOT use any adult language
• Do NOT use Hot Wheels cars that showcase another companies intellectual property (i.e. Star Wars, Batman, Nascar, Toyota, Porsche, etc...). Use Hot Wheels branded cars only.
• Do NOT shoot on the following locations:
  • On the street
  • Driveways
  • Parking lots or other locations intended for car traffic
  • Stairway
  • Oven
  • Fire place/pit
  • Pool/Ocean (if near water make sure there is active adult supervision)
  • Balconies
  • Rooftops
• Do NOT use any specific call to actions in your video (I.e. “like this video”)
• Do NOT portray unsafe activity:
  • Fire or explosions
  • Unsafe tools and appliances
  • Unsafe stunts (i.e. Parkour)
  • Do not show anything hitting a person’s head
  • Do NOT shoot head on at the camera
  • Avoid major strobe lights

Requirements: 

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.  

2. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.  

3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.  

4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of the sponsor.  

5. Submissions must not portray the sponsor in a negative way, the determination of which will solely reside with the sponsor.  

6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.  

7. Videos must be in the English language or subtitled.  

8. Limit 1 submission per member.  

9. You must be at least thirteen (13) years or older to enter. 

10. This project is open to US residents only.

11. In the event that fewer than 25 Applications are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.