Create an epic, shareable video incorporating a YouTube trend with Hot Wheels cars for the Hot Wheels YouTube channel 

and qualify to participate in the Hot Wheels Pit Crew Filmmaking Team.

Will you accept this challenge? Hot Wheels is all about accepting the challenges that come your way – embracing the epic fails and celebrating the triumphs! Hot Wheels is about competition, experimentation and creativity, where pushing the limits of imagination is the name of the game and the only failure is not trying. Hot Wheels is more than just a toy; it’s a jumping, crashing, flying, purpose-built, speed machine racing through the world.

And Hot Wheels audiences are on YouTube! You’ve probably heard of it – it’s that place you go to learn and be entertained at all hours of the day and night. Now Hot Wheels wants to tap the Tongal community to create videos around three massive YouTube trends. How you integrate Hot Wheels with these trends is entirely up to you!  

Qualifying winning submissions will be entered to potentially participate in the Hot Wheels on demand video Pit Crew. The Hot Wheel’s Pit Crew will be a collective of creators on-call to create trending topic Hot Wheels videos for the Hot Wheel’s YouTube page.

Please read the remainder of the brief for all the important details.

This project is open to US residents only.

The goal of this project is to create a :60 or longer Hot Wheels video centered around one of the three designated trends below.  How you integrate Hot Wheels with these trends is entirely up to you.  Videos can have a UGC feel or they can look completely pro, it doesn’t matter as long as they’re engaging, interesting, and capture the imaginative and action driven spirit that Hot Wheels is all about. You should be able to answer the question “why would someone share this?”

NOTE:  This is an open Video project meaning there is no Pitch phase and anyone within the United States is free to submit a video.  You have until Monday July 31st to submit a video.  We know it’s fast but that’s the fun of it!

Choose one of these Trends to base your Video on:

YouTube Trends: 

• Fidget Spinners
• Slime
• Ball Pits

Before you polish up those cars and hit the record button you do need to be aware of some rules of the road. While we want to keep things free and open, in order for your video to have a chance at being selected as the winner we’ve provided a list of Do’s and Don’ts.

DO’S: 

• All videos must be a minimum of :60.  There is no maximum duration.
• Have location and talent releases!  You can download the releases here.
• Please use one of Tongal’s music partners.  That information can be found in the Details section of the brief.
• Capture close up images of the product (i.e. Hot Wheels are small and fast, make sure you are able to get photos or close up images of the product)
• Show alternative POV shots! Think slo-mo, think under the car, think about the stuff that happens too fast IRL to appreciate
• Use current product line that is available at Toys R Us, Walmart, Target and/or Amazon
• Kids should be shown in safe environments and must not be shown using product in unsafe situations that may encourage them to engage in dangerous activities (i.e. playing with Hot Wheels by an oven or on the stairs)

DON’TS: 

• Do NOT use any other toys or toy-like properties that are not Mattel branded toys.
• Do NOT wear any logos or use IP protected props – ALL background images should be generic
• Do NOT use any adult language
• Do NOT use Hot Wheels cars that showcase another companies intellectual property (i.e. Star Wars, Batman, Nascar, Toyota, Porsche, etc...). Use Hot Wheels branded cars only.
• Do NOT shoot on the following locations:
  • On the street
  • Driveways
  • Parking lots or other locations intended for car traffic
  • Stairway
  • Oven
  • Fire place/pit
  • Pool/Ocean (if near water make sure there is active adult supervision)
  • Balconies
  • Rooftops
• Do NOT use any specific call to actions in your video (I.e. “like this video”)
• Do NOT portray unsafe activity:
  • Fire or explosions
  • Unsafe tools and appliances
  • Unsafe stunts (i.e. Parkour)
• Do not show anything hitting a person’s head
• Do NOT shoot head on at the camera
• Avoid major strobe lights

--Target Audience:  Boys ages 8 to 10, and should be engaging and understandable for Boys 5 to 7 as well.

--Exposure: The Hot Wheels YouTube channel

This Project will be worth a total of $750 and consists of 2 Phases: a Video Phase and a Revisions Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: VIDEO – Two Video winners will be paid $750 upon completion of one set of revisions and delivery of the final video file.

PHASE 2: REVISIONS - Once the Video Phase has closed, the winning submitters will enter the Revisions Phase (What is a Revisions Phase?). During this phase, filmmakers will perform reasonable edits on their Videos according to the Sponsor’s feedback. Once the Videos are finalized, the Sponsor will rank the Videos and winners will be announced.

--Music: Tongal has partnered with two premiere music providers for this project: Jingle Punks, and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.

1. The Video MUST be a minimum of 60 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. You must be a resident of the United States to enter a submission.

12. In the event that fewer than 20 Videos are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it’s easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.