Creators, we are seeking pitches and budgets for a Hot Wheels YouTube Video to be shot THIS WEEKEND! Submit your Pitch and tell us what you need to bring an epic Hot Wheels YouTube Video to life! 

***THE PITCH SUBMISSION PERIOD AND TIMELINE HAS BEEN EXTENDED!!!***

Tongal is seeking original programming to distribute on the Hot Wheels YouTube channel. This is your chance to pitch us the epic Hot Wheels Video that you’ve always wanted to create featuring fast cars, amazing stunts, celebrated fails, and crazy action. Think about how you could possibly integrate Hot Wheels with current pop cultural trends and events. If your Pitch is selected, you will need to shoot and edit your video and have it completed by Monday August 14th by 10:00AM PT (previously August 8th). The Videos will potentially be distributed on Hot Wheel’s YouTube Channel or affiliates. Video Pitches should be executable in a very short timeline. There is no limit to the amount of pitches that will be accepted to create videos.

This project is not sponsored by YouTube.

This project is open to US residents only.

Read on to the Project Objectives for more information on what we’re looking for and the best way to craft your Pitches…

The goal of this project is to source Pitches to create an original YouTube Video that will potentially live on the Hot Wheels’ YouTube Channel. We want to hear your most epic and engaging Pitches! Your imagination (and budget) is the only limit! Please read ALL of the below before pitching.

We are looking for Videos that appeal to 7 to 10-year-old Boys that emphasize competition, experimentation, and creativity!

BUDGETS: Budgets should range from $100 to $2,000 per Video.

Creators, your Pitches MUST include a Video logline and synopsis.

WHAT TO SUBMIT:

REQUIRED IN YOUR PITCH: 

• Video Logline
• Video Concept
• Links to Previous Work.
• Proposed Budget per Episode (*See Budget Template in the Assets Tab) Instead of us dictating your budgets, we’re looking for you to let us know the amount you need in order to execute your Video. Please provide explicitly how much you need per Video. Budgets must fall between $100 and $2,000 per Video.
• Your budget proposal is subject to approval if your Pitch is selected. Please consider the most economical way to produce your Video or Series.
• If your Pitch is selected, we will work with you through a direct engagement to develop your Video or Series to be completed by August 14th 10:00AM Pacific Time (previously August 7th). 

You are required to submit your budget in your Pitch, and Tongal must approve your production budget before you begin filming.

If you’re selected as a Pitch Winner, a Tongal producer will email you to help walk you through the direct engagement process.

Before you go too deep into your pitch, please be aware of some of the rules of the road. While we want to keep things free and open, in order for your video to have a chance at being selected as the winner we’ve provided a list of Do’s and Don’ts.

DO’S: 

• All videos must be a minimum of :60. There is no maximum duration.
• Capture close up images of the product (i.e. Hot Wheels are small and fast, make sure you are able to get photos or close up images of the product)
• Show alternative POV shots! Think slo-mo, think under the car, think about the stuff that happens too fast IRL to appreciate
• Use current product line that is available at Toys R Us, Walmart, Target and/or Amazon
• Kids should be shown in safe environments and must not be shown using product in unsafe situations that may encourage them to engage in dangerous activities (i.e. playing with Hot Wheels by an oven or on the stairs)

DON’TS: 

• Do NOT use any other toys or toy-like properties that are not Mattel branded toys.
• Do NOT wear any logos or use IP protected props – ALL background images should be generic
• Do NOT use any adult language
• Do NOT use Hot Wheels cars that showcase another companies intellectual property (i.e. Star Wars, Batman, Nascar, Toyota, Porsche, etc...). Use Hot Wheels branded cars only.
• Do NOT shoot on the following locations:
  • On the street
  • Driveways
  • Parking lots or other locations intended for car traffic
  • Stairway
  • Oven
  • Fire place/pit
  • Pool/Ocean (if near water make sure there is active adult supervision)
  • Balconies
  • Rooftops
• Do NOT use any specific call to actions in your video (I.e. “like this video”)
• Do NOT portray unsafe activity:
• Fire or explosions
• Unsafe tools and appliances
• Unsafe stunts (i.e. Parkour)
• Do not show anything hitting a person’s head
• Do NOT shoot head on at the camera
• Avoid major strobe lights

--Target Audience:  Boys ages 7 to 10, and should be engaging and understandable for Boys 5 to 6 as well.

This Project is an open bid project and consists of one Phase: a Pitch Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH - Submit your Pitch (What is a Pitch Phase?).

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute the Video or Series.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Budget (REQUIRED): Tell us your budget per Video, and please use the template we’ve provided in the Assets tab.
• LINKS TO PREVIOUS WORK (REQUIRED): Share links to previous creative video work where you served as the Director or Creative Lead.
• Treatment (Optional): A detailed narrative description of what’s going to happen in your Video or Series. Please focus on the the structure of your Video. If selected for a Series, the Series format will then be repeated across all the other videos in the Series.
• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.
• Script (Optional): This should include dialogue from the videos you intend to create.
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
• Pitch Video (Optional): This is your opportunity to show us what you’re capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.

The most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will be directly engaged to develop and create the Video or Series.

For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

--Music: Tongal has partnered with three premiere music providers: Jingle Punks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE. They specialize in the creation of custom music, on-demand.

Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won (up to $500 per project) in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

3. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

7. Videos must be in the English language or subtitled.

8. Limit 5 submissions per member, per Phase.

9. You must be at least thirteen (13) years or older to enter.

10. This project is open to US residents only.

11. In the event that fewer than 25 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member’s ability to execute the final Video based on their prior work and experience as a filmmaker.

13. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

14. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.