Create a suite of four 15-second videos that show how Conair’s Diamond-Infused Ceramic Smoothing Hot Brush is the hair hack for your busy lifestyle.

Life hacks are all the rage. Whether it’s using a potato to unscrew a broken light bulb or an empty water bottle to separate egg yolks, we use these tricks to regain valuable time in our days. These life hacks make our lives easier, and they make us feel like at-home Hermione Grangers conjuring up brilliant solutions to everyday problems-- So why are we spending so many hours styling our hair when there is a faster solution?

The new Infiniti Pro by Conair® Diamond-Infused Ceramic Smoothing Hot Brush is all about saving you time and giving you salon-quality style even when you’re on the go. It’s the hair hack you’ve been waiting for. No longer will you need to spend hours ironing and pressing your hair with tools that leave your hair flat. The Infiniti Pro Hot Brush is your secret weapon in the styling drawer for naturally voluminous, smooth, straight hair.

Now Conair is turning to the Tongal community to create a suite of four 15-second videos that highlight all of the amazing features of the Infiniti Pro by Conair® Diamond-Infused Ceramic Smoothing Hot Brush, and inform women everywhere how easy it is to achieve smooth, straight hair with natural volume at home.

Read on to the Project Objectives for more info.

The goal of this project is to create a suite of four 15-second videos (each with 5 stills) that demonstrate how the Infiniti Pro by Conair® Diamond-Infused Ceramic Smoothing Hot Brush is the perfect tool for your busy lifestyle.

The Infiniti Pro by Conair® Diamond-Infused Ceramic Smoothing Hot Brush is so easy to use that if you know how to use a brush, then you know how to use this new styling tool. No styling skills are required! It also features an Ion Generator that neutralizes static to remove frizz and diamond-infused ceramic which provides advanced heat technology for shiny, straight, smooth results. It’s the ultimate hair hack!

Filmmakers: You are required to shoot all four videos in the suite. You may use one location for all four videos, but each MUST feature unique talent. You may shoot in a single-camera setup and shoot all four videos in one session, if necessary.

The primary use of these videos will be on social media. Filmmakers should be prepped to make their videos work without audio. See the Facebook Best Practices in the Asset tab for more information. 

Your four 15-second videos, along with 20 stills (5 per video) and a 2D end card are all due at the close of the Video Phase.

PRE-PRODUCTION NOTE: This project includes a Pre-Production Phase (What is a Pre-Production Phase?). This means you will be required to submit certain items for Approval before moving onto the Video Phase. The Approval items for this project are:

• SCRIPT  – This project requires Script Approval before filmmakers move onto the Video Phase. The brand may provide feedback on your Script and ask you to submit a new version. There may be multiple rounds of feedback until a Script is approved by the brand.
• HEADSHOT  – This project requires Headshot Approval before filmmakers move onto the Video Phase. You must submit at least two actor options per role (totaling 8+ headshots for the entire program). If the brand does not approve either of your options for a role, you may be asked to submit two new actor options per each video production.
• STYLIST – This project requires Hair Stylist Approval before filmmakers move onto the Video Phase. You must submit your planned Stylist with your Pitch submission. Once chosen as a Pitch Winner, the brand may either approve your Stylist or ask you to submit a new one for approval.

IMPORTANT: No filmmakers may begin shooting their Video until all Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase, there is a chance you will need to reshoot (at your own expense) so please don’t jump the gun.

If you’re selected as a Pitch Winner, a Tongal producer will email you to help walk you through the Pre-Production and Approvals process.

Facebook/Instagram Best Practices

This has to catch the audience’s attention within the first 3 seconds. You can NOT use audio to do this. That means it has to be visually engaging and the punch line does not come at the end of the spot. This cut needs to include graphic subtitles and will also have to be cut for a 1:1 or 2:3 aspect ratio so make sure the critical action happens in the center of the frame. See our slide in assets for more information.

YouTube Best Practices

This has to catch the audience’s attention within the first 5 seconds. You can use audio to do this. We recommend putting the most interesting visual pieces of the video within these first 5 seconds to keep viewers engaged, instead of showcasing the brand name or branded packaging. This means the punch line doesn’t come at the end of the spot. See our slide in assets for more information.

--Deliverables:

• Four 15-second videos, each with different approved talent;
• 20 stills (5 per video);
• One 2D end card across all 4 Videos.

--Casting:

Your talent should have medium to long hair and should reflect different hair types; avoid overly curly hair as it takes longer to style. See Casting Inspiration in the Assets tab.

--Key Marketing Messages:

• Infiniti Pro by Conair™ Diamond-infused Ceramic Smoothing Hot Brush: The Brilliant Way to Smooth & Straighten
• This is the easiest way to straighten – no styling skills required. If you can run a brush through your hair, you can use this product - the ultimate hair hack. 
• Powerful ionic generator neutralizes static to remove frizz and add visible smoothness and shine.
• Delivers salon quality smoothness and shine at home
• Helps to protect hair from day to day heat damage from over-styling while saving you time
• Keeps hair looking beautifully shiny + healthy with natural volume
• High, medium, and low heat settings for different hair types and thicknesses

-- Product Info:

• Combines a flat iron with a brush for a 2-in-1 tool that reduces damage due to over-styling
• Heats up in just 30 seconds
• 6-foot swivel-style cord, allows for more convient styling
• Heats up to 400ºF
• High, medium, and low settings for all hair types
• A mixture of nylon, silicone, and ceramic-coated bristles to reduce frizz and increase shine and smoothness

-- Key Product Benefits:

• The Diamond Brilliance Shine System:
• Diamond-Infused Ceramic – Advanced heat technology for shiny, straight, smooth results
• A unique combination of Nylon, Silicone and Ceramic-Coated Bristles to guide the styler through the hair for enhanced manageability
• Paddle Brush Design provides more contact with hair for faster styling
• Ion Generator neutralizes static to remove frizz and adds visible smoothness and shine

--Target Audience:  Women, 18 – 40

--Executional Mandatories:

• Close up of the product so brand name and or a distinct characteristic of the product is shown.
• Close up of the product in at least 2 of the 4 productions
• Before look of the non-styled model
• After look of smooth, straight hair style
• Great music that excites, delights, and is energetic
• High energy content creators – while this is a beauty video, we want to make sure personality shines through
• When product is used, make sure logo is not upside down.
• Best to show styling left side of hair if going underneath hair to straighten
• Best to show right side of head if showing how to instantly smooth top of hair
• There should be NO Mention of damage to hair when using a flat iron. In any video production there should be no mention of flat irons being a harmful appliance.

--Tone:  Elegant, sophisticated, beauty savvy, trendy, upscale but approachable, brilliantly simple.

--Exposure: Facebook, Instagram, YouTube pre-roll

--Product: Product will be provided to the Pitch winner and should be shown in at least 2 of the 4 videos.

--Inspiration:  Check out the current TV spot for the Infiniti Pro by Conair™ Diamond-infused Ceramic Smoothing Hot Brush.

This Project will be worth a total of $30,000 and consists of three phases: a Pitch Phase, a Pre-Production Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Treatment (REQUIRED): A detailed narrative description of what’s going to happen in the video.
• Script (Optional): This should include dialogue from the video you intend to create.
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.
• Pitch Video (Optional): This is your opportunity to show us what you’re capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $15,000 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an $15,000. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 2: PRE-PRODUCTION – The Pitch winner will enter the Pre-Production Phase (What is a Pre-Production Phase?). During this phase, the filmmaker will need to receive the following Approvals from the brand:

• SCRIPT  – This project requires Script Approval before filmmakers move onto the Video Phase. The brand may provide feedback on your Script and ask you to submit a new version. There may be multiple rounds of feedback until a Script is approved by the brand.
• HEADSHOT  – This project requires Headshot Approval before filmmakers move onto the Video Phase. You must submit at least two actor options per role (totaling 8+ headshots for the entire program). If the brand does not approve either of your options for a role, you may be asked to submit two new actor options per each video production.
• STYLIST – This project requires Hair Stylist Approval before filmmakers move onto the Video Phase. You must submit your planned Stylist with your Pitch submission. Once chosen as a Pitch Winner, the brand may either approve your Stylist or ask you to submit a new one for Approval.

No filmmakers may begin shooting their Video until all Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase, there is a chance you will need to reshoot (at your own expense) so please don’t jump the gun.

PHASE 3: VIDEO – Once the Pre-Production Phase is complete, the Pitch Winner(s) will each create a preferred length in seconds (i.e. 30-seconds) Video based upon their winning Pitch.

NOTE: The four 15-second videos, 20 stills, and one 2D end card are all due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.

--Video Phase Payout:  The winner of the Video Phase will earn $15,000.

--Music:  Tongal has partnered with three premiere music providers: Jingle Punks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE. They specialize in the creation of custom music, on-demand.

Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.

--Referral:  Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee of $500. That’s a potential $500 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

 1. The Videos MUST not exceed 15 seconds in length each. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than ten Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member’s ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it’s easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.