Create fun and engaging digital video Concepts to increase downloads of the Andriod and iOS game Homescapes by Playrix.

The goal of this project is to create Concepts for live-action digital videos that will encourage viewers to download Homescapes, a free Playrix game available on Android and iOS. 

Homescapes is a fun and immersive match-3 game with a deep storyline, and Playrix wants to help it stand out from the incredibly crowded field of free mobile games with digital videos that speak directly to viewers and encourage them to download the game.

Your Concepts should be simple but fun and engaging and should include actual or simulated gameplay in a live-action setting. Concepts should be executable in a simple live-action video format.

EXPOSURE: Videos based on these concepts will appear on Facebook and Instagram.

TARGET AUDIENCE:

• PRIMARY: Women 30+
• SECONDARY: Mobile gamers of all ages
  
  

TONE:  Exciting, fun, engaging, energetic, bright, and unique.

EXECUTIONAL MANDATORIES:

• Concepts should work for live-action execution
• Must be designed around getting viewers to download the app
• Concepts must be executable in a short video (30 seconds or less)
• Concepts must involve gameplay
• Adhere to Facebook and Instagram best practices which can be found here.

Homescapes is a popular and interactive mobile game that allows you to live out your interior decorator dreams as you help Austin the Butler renovate his childhood home. It’s the perfect break-time activity. 

Other games have gone the live-action route before; this video should give you a good sense of where the bar is currently set – and how it can be improved upon: 

https://www.youtube.com/watch?v=Va6sPdSvbec

Tell us your Concept in 250 characters or less. Remember, a Concept is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Concepts should be clever and engaging. Five winning Concept creators will receive $250 each.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
   
   
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
   
   
6. Limit 5 submissions per member.
   
   
7. You must be at least thirteen (13) years or old to enter. The Sponsor reserves the right to repost the contest at their discretion.
   
   
8. Winners must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
9. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.