Create a fun 30-second Video with a 15-second cutdown that introduces consumers to delicious new Nutchello beverages.

It’s three pm and you’re probably not going to make it. Even though it’s the middle of the day, your eyelids seem to think it’s three in the morning. You’re fading fast and you need a pick-me-up. But do you really want another cup of joe packed with enough calories to feed a family of four? What’s a busy, healthy living girl to do?

Say hello to Nutchello. Silk’s tasty nut-based beverage is the perfect pick-me-up to give you back that delicious moment of zen you’ve been missing.  This nutty goodness comes in three scrumptious flavors: Caramel Almond Cashew, Dark Chocolate Walnut and Toasted Coconut Cashew. And here’s the best part- they’re all 90 calories or less per serving!

Perhaps you’re asking, “How have I never heard of this enchanting elixir before?” Because it’s brand new! That’s why we need your help. Silk’s looking for some attention-grabbing videos that introduce Nutchello to the world. How can we show women that this yummy beverage is the answer for those three pm cravings?

The goal of this project is to create a fun 30 second Video (with 15 second cutdown) that introduces consumers to delicious new Nutchello beverages. Nutchello’s looking for some funny, lighthearted videos that show this tasty pick-me-up is the perfect beverage to kick off your three pm moment of Zen.

Nutchello comes in three tempting flavors: Caramel Almond Cashew, Dark Chocolate Walnut and Toasted Coconut Cashew. Caramel Almond Cashew is the hero flavor and should be the focus of your Video.

NOTE: The 30 second Videos and 15 second cut-downs are both due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.

Bumper Note: The Sponsor will provide a 2-3 second bumper for use at the end of your Video. Please plan to incorporate this and make sure it fits into your Videos’ 30 and 15 second runtimes.

--Key Marketing Messages:

• Nutchello is that perfect delicious pick-me-up you crave at break time.
• All three Nutchello flavors have 90 calories or less per serving. 

--Target Audience: Women, ages 25-45, with disposable income and healthy habits. These consumers strive for moderation in what they eat and are open to trying new things.

--Executional Mandatories:

• Your video may show all three products but the hero product should be Caramel Almond Cashew.
• Your video cannot say “healthy” or imply Nutchello is healthy. You can say that the three Nutchello flavors have 90 calories or less per serving.
• The brand would like to communicate that Nutchello doesn’t have the bloat of a typical frappucino but please do not portray it as a “diet food”. Videos should not be all about weight loss.
• Your video must have at least one shot of product being consumed as beverage. Product should be in a glass over ice and with a blue-and-white straw. See “Asset Kit” in the Assets tab on the bottom of the project page.
• Only show Nutchello in a beverage consumption context. Do not show it being used an ingredient in a recipe (i.e. being poured over cereal or added to a smoothie, etc.)

--Tone: Upbeat, fun and exciting. Humor is highly encouraged but please keep it positive and wholesome. Nutchello is its own unique brand so it should have a different feel than the traditional Silk product spots.

--Exposure: Social sharing platforms (YouTube, Facebook, etc.) and Sponsor’s website.

Product: Product is not currently available in stores but Sponsor will provide samples for pitch winners to use in their Videos.

This Project will be worth a total of $40,000 and consists of three Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: IDEA  – Tell us your Idea for $250 in 140 characters or less.  Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.  As always, Ideas should be clever and engaging.  The winning Idea creators will receive $250 each and a 5% one-time residual payment for any winning Videos based on their Idea. (That means if your winning Idea is the basis for the 1st place Video, you will receive $600, the 2nd place Video $500, $3rd place Video $412.50 – see Video Phase Payout details for more information.

PHASE 2: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Script (Optional): This should include dialogue from the video you intend to create.  
• Treatment (Optional): A detailed narrative description of what's going to happen in the video.  
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. 
• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.
• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The three most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $3,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $8,250, at a minimum, and have a chance to compete for the $12,000 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 3: VIDEO – The three winners from the Pitch Phase will each create a 30 second Video (and 15 second cutdown) based upon their winning Pitch.

NOTE: The 30 second Videos and 15 second cut-downs are both due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.

The Judges will score the three winning Videos submitted by Pitch winners to determine the standings for the Video Phase.  Remember, the three Pitch winners will receive prizes.

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $12,000 and 2nd place $10,000 and 3rd place $8,250 (less any 5% one-time residual payments paid to the Idea winners as applicable).

--Music:  Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE.  They specialize in the creation of custom music, on-demand.  

Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE. 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $1,412.50 (up to $500 per place) in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Video MUST not exceed 30 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.