Find those Moments in life where having the confidence that comes from a healthy mouth matters. Give us your Moments that will appeal to women from France, Germany or the UK.

When you have a healthy mouth, you don’t just have great teeth and gums. You’ve got confidence, too.

Our Mystery Sponsor is a leading toothpaste brand in Europe focused on not just shiny teeth, but whole mouth health. Their product protects your teeth, tongue, cheeks and gums so you can feel confident and be ready to connect with life. 

But our sponsor needs your help, Tongalers. They’re looking to create spots that appeal to women in the UK, France and Germany. We need your ideas for those Moments in life that women can feel confident being in because they’re not worried about their mouth health. We’re talking about opportunities – whether they be social, career or entertainment oriented – that are made possible because you’re not worried about having fresh breath, yellow teeth or other issues.

So give us your ideas for Moments that can be turned into funny and engaging videos in 250 characters or less. Check the objectives tab below for more details.

The goal of this project is to find those Moments in life where having the confidence that comes from a healthy mouth matters. Give us your Moments that will appeal to women from France, Germany or the UK.

--Executional Mandatories:

• Your Moment must have a clear connection to a healthy mouth.
• Our sponsor’s target audience lives in the UK, France and Germany. Please make sure your Moment appeals to consumers from those areas. You don’t need to load your idea up with “typical” French, German or English things but please make sure it’s something they can relate to. For instance, please don’t submit a Moment that takes place at Thanksgiving.
• Your Moment should be relatable to women. This doesn’t mean it needs to be a situation that could only happen to a woman but please make sure it isn’t something women likely won’t relate to (i.e. a bachelor party, etc.)

--Target Audience: Women, ages 25-55, who are proactive about their health.

--Tone: Optimistic, positive and fun. Humor is great but not at someone’s expense.

This Project will be worth a total of $1,250 and consists of a Moment Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: MOMENT – Submit your Moment that matters in 250 characters or less. The winning Moments submissions will receive $250 each. 

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member.

7. You must be at least thirteen (13) years old. 

8. The Sponsor reserves the right to repost the contest at their discretion.

9. Winners must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.