Submit an ASMR video featuring a candy-inspired LEGO build for The LEGO Group's social channels to celebrate the Halloween season!

With autumn in full swing and Halloween right around the corner, The LEGO Group is looking for one one ready-to-post candy-themed ASMR social video that features an impressive LEGO build to celebrate the fall season. Since they're looking to move fast, rather than taking the traditional project route, they're opening this up wide for finished wildcard video submissions. 

Creatively, there are a lot of directions you could take this, and The LEGO Group is open to your own personal interpretations. There's also flexibility in video length and format - it should be at least :15 seconds, but could be as long as :30, and while stop motion is an obvious approach, it's not the only one you can take. Whichever direction you take, they want you to lean into ASMR, childhood nostalgia, and the joy of trick-or-treating. 

Your video must be a new, original creation, so do not submit any existing videos that have already been shared publicly. We are open to on screen text, titles, or messaging if you feel like they can be incorporated in clever ways, however please not not include any dialogue. Once a filmmaker is selected, there will be one round of revisions done within 3 days, and you will also be expected to deliver a 4x5 asset. 

One potential idea they proposed is building out a Halloween-inspired candy machine. The video could begin with the construction of a mechanized conveyer belt, before showing different candies and ghoulish surprises being built that will go on the belt. There could even be a magic trick where the candy grows larger as the conveyer belt progresses.

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

FOR YOUR SUBMISSION: Submit one finished 9x16 video between :15 and :30. If you include music, it must either be an original composition or from one of Tongal's partner music libraries. Do not submit a proof of concepts or sample; this should be a completed video, and while you may be asked to do one round of revisions with the client, you should not expect to finish the video in revisions after being selected. If selected, you will need your talent to sign a Tongal talent release.

DELIVERABLES: There are 2 total video assets.

• One :15-:30 video (9x16, 4x5)

EXPECTED TIMELINE: We expect to announce the selected video on Wednesday, October 8th. You may be asked to do revisions between October 8th - 9th, with final delivery on October 10th. 

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• Instagram
• YouTube
• Facebook

TARGET AUDIENCE: All fans of The LEGO Group!

TONE/FEEL: Fun, nostalgic, seasonal, festive

EXECUTIONAL MANDATORIES: 

• Greenlit filmmakers MUST strictly adhere to all The LEGO Group guidelines, which will be provided upon selection.
• Avoid any special bricks from sets associated with specific IP (i.e. no Harry Potter or Marvel sets).
• The candy MUST be generic. Avoid featuring any candy brands.
• While we are looking for you to submit finished videos, you may be asked to do one small round of revisions with the client. 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:

• LEGO Great Ball Contraption at BrickSlopes 2025

In order to be considered, include the below materials in your submission. All submissions remain private, even after a Pitch is selected, and Tongal strives to have selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors. Unless specifically requested, there's no need to include a budget with your submission.

• SOCIAL VIDEO (REQUIRED): Submit a video to be featured on The LEGO Group's social channels in a 9x16 format.

The most compelling submission will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.

Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. 

REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.

MUSIC: If you use music from a library for your content, you MUST use one of Tongal's music providers: Universal Production Music, PrimalHouse, or Jingle Punks. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.

If you use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.

ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.

To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.