Create a Tagline for our Mystery Sponsor that captures the attention of millennial women.

A well-known hair care brand with products sold in drugstores is turning to the Tongal community to help them create a new marketing campaign to appeal to Millennial women. They’re looking for a memorable and appealing Tagline that is unique and relevant to Millennial women.

Consider these thought-starters while you’re brainstorming your submission.  You don’t need to answer the questions, but they can help you craft a stellar Tagline:

• Millennials have a million options to consider when shopping for products, including niche startup brands. How does your Tagline help the brand break through the noise?
• What’s a creative way to express how clean, healthy hair makes you feel, especially when it doesn’t break the bank?
• How can we help the brand overcome the perception that low cost means low quality?

Once you’ve given those some thought, give us a Tagline that expresses your idea in 50 characters or less. Finally, give us an Explanation that illustrates how you arrived at your Tagline and shows why it’s the perfect fit for our Mystery Sponsor in 500 characters or less. Check the Objectives section for more details.

The goal of this project is to create a Tagline for our Mystery Sponsor that conveys the amazing feelings you have when you’re confident your hair is healthy and clean.

--Target Audience: Millennial women.

This Project will be worth a total of $1,500 and consists of a Tagline Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: TAGLINE – Tell us your Tagline for our Mystery Hair Care Sponsor in 50 characters or less. Then give us an Explanation that tells how you arrived at your Tagline and describes why it’s the perfect fit in 500 characters or less. The THREE most compelling Taglines will be selected as winners and receive $500 each.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member, per Phase.

7. You must be at least thirteen (13) years or older to enter.

8. In the event that fewer than 100 Taglines are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

9. Winners must complete the standard Tongal W-9, Winner Affidavit, and IP Assignment.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.