Headaches hit with impunity and for a variety reasons that most of us who aren’t MDs don’t understand. The one thing that’s certain is when a headache hits we all want fast relief.

For nearly eight decades Goody’s has been providing fast and effective relief from that tiny man jackhammering on your brain, aka the headache. But Goody’s isn’t just about relief; it’s about FAST relief. That belief is reflected by Goody’s long-standing relationship with the world of NASCAR, because if there’s one thing that embodies speed it’s the unrecognizable blur of a stock car blazing around a track at 190 mph.

Dale Earnhardt, Jr. has teamed up with Goody’s to spread the word about its fast, effective relief and now they’re teaming up with YOU to come up with awesome commercial Concepts! That’s right, you have a chance to be the creative genius behind a spot featuring Goody’s and Dale, Jr.! But, before that high performance brain of yours starts racing, it’s essential you read the Objectives section because there are some vital pieces of information that you need to know in order to finish with a winning Concept.

The goal of this project is create a commercial Concept featuring Goody’s and NASCAR superstar Dale Earnhardt, Jr. Goody’s comes in two options, the classic powder and the more recent headache relief shot. When creating your Concepts keep the following claims in mind:

• Goody’s Powder: “powders dissolve faster than tablets.”

• Goody’s Headache Relief Shot provides “liquid-fast relief”

Concepts must first and foremost communicate the speed of relief, however you must be aware of the following:

• Concepts CANNOT include Dale, Jr.’s number 88 or any reference to it.

• Concepts CANNOT include Dale, Jr. driving a NASCAR racecar.

• Do not make any claims of superiority over competitors e.g. Goody’s works faster than Advil, Excedrin, or Tylenol.

• Concepts cannot say that powders work faster than tablets or any other mode of delivery.

--Key Marketing Messages:  “There is fast….then there is Goody’s Fast”

--Target Audience: Middle-income adults 18-39 that work hard and play hard.

--Tone: Fun and active.

Project Details: This Project will be worth a total of $5,000 and consists of 1 Phase: a Concept Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: CONCEPT– Tell us your Concept for a Goody’s commercial featuring Dale Earnhardt, Jr. in 250 characters or less. Remember, a Concept is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.  As always, Concepts should be clever and engaging. The 5 winning Concept winners will be awarded $1,000 each.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. In the event you utilize any third party materials you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

6. Submissions must be in the English language.

7. Limit 5 submissions per member, per Phase.

8. You must be at least thirteen (13) years or older to enter.

9. Winners must complete the standard Tongal W-9, Winner Affidavit, and IP Assignment.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.