Create a video that raises awareness for Bonza and convinces moms that Bonza is a fun and convenient yogurt snack that will keep up with her active kids.

What if the Goonies had never followed One Eyed Willy’s treasure map? Or what if Benny had decided he’d rather answer his mom’s calls for “dinner time” than jump the fence to steal back Smalls’ Babe Ruth signed ball in the Sandlot? Or if Elliot had decided he was a little too tired to bike E.T. all the way to the forest?

What would have happened in our favorites movies if those characters hadn’t had the energy to keep up with the action?

For kids, everyday adventures are anything but average. And they need fuel to keep them going, whether they want to stop the fun for snack time or not. Lucky for moms everywhere, Bonza has created a convenient, one handed yogurt (with 5 grams of protein) so kids won’t need to take a pit stop in order to refuel.

Whether your kid is saving the neighborhood from the Fratellis or saving his tree house from his “evil” big sister, Bonza will keep his adventures going with a fun, portable, and delicious protein-packed snack.

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Create a video that raises awareness for Bonza and convinces moms that Bonza is a fun and convenient yogurt snack that will keep up with her active kids.

Bonza is a "one-handed yogurt" with 5 grams of protein. Active kids don't have to stop the adventure in order to refuel, and moms know her kids will love it.

The goal of this project is to raise awareness for Bonza through high energy, engaging 30 second videos (with 15 second cut-downs). Your video should convince moms that Bonza is a fun and convenient snack that will keep up with her active kids (and that her kid will actually like).

Bonza is open to parody ideas, but would also would love to see original ideas in the spirit of Goonies or Sandlot. Since there's no Idea Phase, make sure you're clearly outlining your concept in your Pitch.

NOTE: The 30 second video and 15 second cut-down are both due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.

--Key Marketing Messages:

• Go Bonza!
• One Handed Yogurt
• Go anywhere fuel for do-everything kids
• With 5 grams of protein and no artificial flavors

--Target Audience: Moms with active kids around 7 years old.

The Bonza mom’s life is centered around her kids and her work. She embraces her fast-paced and sometimes chaotic life, and is constantly looking for ways to channel her kids’ energy. She loves that her kid prefers being active, like playing sports, riding his bike, or going on backyard adventures. But when it’s time to eat, her kid isn’t always ready to end the mission, so she favors wholesome snacks that he can take on the go. She loves the convenience first, followed by health and cost. And the best part is, her kid loves it too!

--Executional Mandatories:

• Must show “Zach” (7 year old boy) eating the product and Zach must be on-the-go/out of the home while he is eating it (such as playing sports, skateboarding, playing with his friends,etc); however spot needs to be talking to Zach’s mom so they she gets the main message that Bonza is a fun and convenient way for her to give her busy kid the fuel he needs to keep him going without slowing him down.
• Must include a close up shot of the package.
• Must be clear that this is a yogurt.

--Tone: Tone should be active, fun, playful and bold (think “The Sandlot” or “Goonies”). Videos should appeal to both mom and her kids.  

--Exposure: Intended for use on digital and social. If you hit it out of the park, your video may be supported by an ad buy!

--Product: Product is not available in stores but will be made available to Pitch winners. Your video should include a pack shot or bumper that displays at least two flavors or the entire array of flavors (Strawberry and Watermelon are high priority). High resolution assets will also be made available to Pitch winners.

This Project will be worth a total of $25,000 and consists of 2 Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Script (Optional): This should include dialogue from the video you intend to create. 

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The 2 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $4,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $6,000, at a minimum, and have a chance to compete for the $11,000 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 2: VIDEO – The 2 winners from the Pitch Phase will each create a 30 – 60 second Video based upon their winning Pitch.

NOTE: The 30 second video and 15 second cut-down are both due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.

The Judges will score the 2 winning Videos submitted by Pitch winners to determine the standings for the Video Phase.  Remember, the 2 Pitch winners will receive prizes.

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $11,000 and 2nd place $6,000 (less any 5% one-time residual payments paid to the Idea winners, as applicable).

--Music:  Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $800 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Video MUST not exceed 30 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.