Create a 60-second shareable Video that creates a positive perception of purchasing on credit by showing all the opportunities it opens for people

Imagine a world where you can make your dreams a reality. What would you do if you had the financial support that would allow you to reach your goals?

Crédito Real wants to change the way people view credit. Their current campaign “Go Beyond Your Limits” ("Rebasa Tus Limites") aims to highlight the amazing things one can accomplish with a little help.

Crédito Real believes we can ALL dream big and are capable of making those dreams come true. They want your inspirational, fun, energetic, and extremely shareable videos to help spread the word that anything is possible, and credit can be a GREAT resource! This should be the kind of video you have to send to your friends and family with a “HAVE YOU SEEN THIS?” or “I KNOW YOU’LL LOVE THIS”

Emphasize the positive ways in which credit allows people to go beyond their limitations to achieve their aspirations, materialize their ideas, and enjoy all the beautiful things life has to offer!

***This project is for Mexico and Latin America. Be culturally conscious when coming up with Ideas, Pitches and Videos***

Things you need to know:

• Casting should be diverse and representative of the Hispanic Market in Mexico and Latin America (NOT U.S. HISPANIC MARKET)
• The Video needs to be in Spanish. Actors should have a neutral Spanish accent
• Sponsor will provide the end-card and graphics. They are open to new executions of the end-card.

 *** SPONSOR NOTES FOR VIDEO SUBMISSIONS***

• When casting and executing the video, please be culturally conscious and avoid stereotypes. Use the following link as reference for casting and locations: https://youtu.be/V_BvNMEDUBM 
• When shooting remember to be mindful of signage (if any, make sure they are in Spanish)
• Spanish accent should be neutral.

The Sponsor does not want the Video to be a typical commercial that focuses on selling a brand or product. They are looking for a narrative “inspirational/aspir ational” Video that helps audiences connect with the notion that credit is good and gives you the freedom to reach goals faster. The focus should not be to sell Crédito Real, but rather to highlight credit in a positive light and as a good resource to help you attain or achieve something. Think “Like a Girl” Always campaign, or "Kiss for Peace" Axe commercial.

The goal of this project is to generate a positive view of credit through a 60-second shareable Video with 15-second cut-down, a 30-second behind-the-scenes Video, four (4) Still Images and two (2) GIFs.

*** THE VIDEOS NEED TO BE IN SPANISH WITH NEUTRAL SPANISH ACCENT***

NOTE: The 60-second Video, 15-second cut-down, behind-the-scenes Video, (4) Still Images and (2) GIFs are all due at the close of the Video Phase.  Please upload them as separate videos when submitting your Videos.

Behind-the-Scenes Video: Video, up to 30 seconds in length, that showcases a brief interview with the director about what he likes about this project and the making of the video. Showcase b-roll shots of the production of the video. If the interview is in English, it will need to be dubbed or subtitled in Spanish.

--Key Marketing Messages: “Rebasa Tus Limites”: Go Beyond Your Limits

--Target Audience:  Average men and women interested in the opinions of the general public. These are people who have aspirational goals that are attainable with some financial support

• Global audience with values that are universal across nations.

--Executional Mandatories:

• DO NOT show sex, violence, racism, religion, politics. Crédito Real is inclusive of worldwide values.
• Showcase the positive aspects of having and using credit

--Tone:

• Extremely shareable. It moves people to want to share with friends and family. It should be positive, and can have any of the following tonalities:
• Humorous
• Inspirational or Aspirational
• Fun-loving and light-hearted

--Exposure: Videos will be used in digital and social media channels

-- Campaign Videos (FOR REFERENCE ONLY): In the Asset tab you will find two MP4 files titled "campaña2014" and "campaña2015". These are videos the Sponsor has used to promote their brand. 

Remember that for this specific project, Crédito Real is looking to change the negative perception of credit to a positive one. They are NOT looking to sell their product or service offerings

This Project will be worth a total of $65,000 and consists of 3 Phases: an Idea Phase, a Pitch Phase, and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: IDEA  – Tell us your Idea for a 60-second Video in 140 characters or less.  Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.  As always, Ideas should be clever and engaging.  

The winning Idea creators will receive $250 each and a 5% one-time residual payment for any winning Video based on their Idea. (That means if your winning Idea is the basis for the 1st place Video, you will receive $950, the 2nd place Video $600, the 3rd place Video $500, 4th place Video $400) – see Video Phase Payout details for more information.

PHASE 2: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Script (REQUIRED): This should include dialogue from the video you intend to create. 
• Headshots/Casting Boards (REQUIRED): Casting notes or concepts, headshots of actors, etc.
• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The three (3) most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $5,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $8,000, at a minimum, and have a chance to compete for the $19,000 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 3: VIDEO – The three (3) winners from the Pitch Phase will each create a 60-second Video based upon their winning Pitch.

NOTE: The 60-second Video, 15-second cut-downs, behind-the-scenes Video, (4) Still Images and (2) GIFs are all due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.

All other creators are invited to enter a Wildcard (What Is a Wildcard?) submission that can be based on one of the winning Ideas from the previous Phase or a totally original concept that is not based on any winning material from the Idea Phase.  The Judges will score all Wildcard submissions and the one (1) highest scoring Wildcard Video along with the three (3) winning Videos submitted by Pitch winners will be scored to determine the standings for the Video Phase.  Remember, the three (3) Pitch winners, along with one (1) Wildcard creator, will receive prizes.

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $19,000, 2nd  place  $12,000, 3rd place $10,000, 4th place $8,000(less any 5% one-time residual payments paid to the Idea winner, as applicable).

--Music:  Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE.  They specialize in the creation of custom music, on-demand.  

Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE. 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $500 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Video MUST not exceed 60 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4.BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 10 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codecto claim your prize.

15. See OFFICIAL RULESfor additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.