Share concepts for the clever, humorous, and of-the-moment social videos you would create to to encourage viewers to file their taxes in-person or online with H&R Block this upcoming tax season.

Are you excited for tax season 2024?!?! Well, sure, we know the answer is probably not super... enthusiastic... but we all have to file our taxes, so we may as well get on top of things, right? H&R Block wants to start creating some social videos to make taxes feel a little less scary and a little more approachable this tax season, and they want to hear how YOU would create engaging, relatably hilarious, and super clever content to engage with H&R Block and encourage viewers to go to them this tax season.

We want to hear how you would let viewers know that H&R Block is there to support their tax filing journey, both online and in-person, and we're really hoping to find concepts that are sharp, witty, and memorable, and that obviously also encourage viewers to choose H&R Block this tax season. Think about what kind of video would convince you: what's the story? How is it told? These video concepts should work organically as :15-:60 videos on social platforms like Instagram Reels and TikTok, and they should speak to Gen Z audiences that may be filing for the first time, as well as Millennial audiences that may be dealing with more complicated tax issues or forms. Students, gig workers, freelancers, and full-time employees all have different tax questions and needs, so consider how your concepts can speak to one or more of those audiences, too. While you can't use any creative approaches that rely on trending audio, you should think about how you can use the visual language of those social platforms (e.g. POV, me to me, green screen, generational comparisons, etc.) to your advantage. 

Think about what would get you moving on filing your taxes, and how that would work in a fun and memorable video, and let us know what that looks like.

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• H&R Block's social media, especially Instagram and TikTok; owned websites and platforms.

TARGET AUDIENCE: Gen Z and Millennial Americans, gig workers, students and other first-time filers, freelancers.

TONE/FEEL: Funny, engaging, witty, clever, encouraging.

EXECUTIONAL MANDATORIES: 

• Your concepts cannot mention competitor services by name. 
• Your concepts should not make any claims on H&R Block's behalf (i.e. you cannot say that filing with H&R Block guarantees a specific outcome.)

In order to be considered for this project, you must include the below materials in your submission.

• CONCEPT (REQUIRED): Tell us your Concept using up to 250 characters. Remember, a concept is not a detailed script - it is a spark of inspiration or distillation of what will happen when your concept is brought to life. As always, concepts should be clever and engaging.
  
  
• HELPFUL REFERENCE LINKS (Optional): Have you seen another idea, video or marketing activation that you think makes for a helpful reference? Feel free to include a link to any existing content that'll be useful when trying to understand your Concept.

Five concept submissions will be selected and receive $300 each. Five additional concept submissions will be selected for Honorable Mentions and will receive $50 each. Submissions selected for Honorable Mention will not be used by the client, and not all submissions identified as Finalists will receive an Honorable Mention.

Should your submission be selected, you must complete the Winner Affidavit and IP Assignment forms in order to receive payment. All submitters will also receive an automated email notification when a selection has been announced. To ensure that you’re receiving project updates, review your email settings to check that you haven't unsubscribed.

1. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
4. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Limit 5 submissions per member.
   
   
7. You must be at least thirteen (13) years or old to enter.
   
   
8. The Sponsor reserves the right to repost the contest at their discretion.
   
   
9. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.