BAND-AID® Brand and NEOSPORIN® Brand know that accidents happen. Create a moving and inspiring Video that shows how with love, moms magically turn every boo boo into a moment of care and help their kids Get Back Out There to play, explore, discover, and grow.

Moms are used to being on their toes. They may turn a corner to find their toddler’s face covered in the lipstick he sneakily dug out of a purse. Or they might suddenly discover their kids giving the dog a bath…on the living room carpet.

Accidents happen. And with kids, they happen a lot. Mom is not going to let every little cut or scrape slow her kids down because getting hurt is part of being a kid. But if the oopses and uh-oh’s actually turn out to be scrapes and scratches, Mom should be prepared with Johnson & Johnson Consumer Companies, Inc. first aid bag with BAND-AID® Brand and NEOSPORIN® Brand products so she can make this an occasion to give the love, support & confidence her family needs and get them back out there to keep playing. And that’s the most important thing!

Mom’s J&J first-aid bag with BAND-AID® Brand and NEOSPORIN® Brand products equip her to show how much she cares and help her little daredevils Get Back Out There to keep riding, climbing, jumping, and playing. We’re helping moms stay prepared, so their kids can enjoy childhood—one skinned knee at a time.

Now BAND-AID® Brand and NEOSPORIN® Brand need YOU to show how mom caring for her kid’s boo boo is an occasion to show her love. Show how important it is for moms to encourage their kids to Get Back Out There and keep playing through touching Ideas, Pitches, and Videos.

** IMPORTANT CASTING NOTE: No more than TWO people total may appear on camera in your Video. No more than ONE additional Voice Over Talent may be used. If your Video features background talent, they must be out of focus or unrecognizeable.

This project is SAG eligible and you may use both SAG/AFTRA and non-SAG/AFTRA talent. **  

The goal of this project is to create a moving, inspiring, and emotionally resonant Video that shows mom how her kids perceive her caring for their boo boos as an act of love and how important it is to help her kids Get Back Out There to play, discover, and grow. Your Video should grab viewers’ attention quickly and keep them engaged. Think about what would make someone want to share the Video, or click through to watch more.

--About Mom: She’s a mama bird, feeling her most important job is caring for her family. Instinctively, she wants to protect them and keep them safe, but she also knows how important it is to try new things and experience life as it comes. To manage, she encourages her family to get out and play but remains ready on the sidelines to offer support, especially when a pain, scrape or fall happens in the process. She keeps a stock of first aid products in the home for herself and her family, but thinks of them as emergency solutions, rarely restocking her supply or carrying them with her on the go.

We want to change mom’s mindset about being prepared from a reactive/rational to proactive/emotional state to have a J&J first-aid bag with BAND-AID® Brand and NEOSPORIN® Brand products at all times. Doing this equips her to show her love more often every time her kid gets a boo boo and get her children to Get Back Out There and play.

NOTE: The 60-90 second video and the 30 second cut-down are both due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.

--Key Marketing Messages:

• When accidents happen use this as a time to show love and encourage your kids to Get Back Out There and Play…and be kids.
• By being prepared with Johnson & Johnson Consumer Companies, Inc. first aid bag stocked with BAND-AID® Brand and NEOSPORIN® Brand products, mom is able to show her love and encourages everyone in her family to keep playing everyday.

--Target Audience: Active moms with kids 18 and younger (with a sweet spot ages 2-11).

--Executional Mandatories:

• No more than TWO people total may appear on camera in your Video. No more than ONE additional Voice Over Talent may be used. This project is SAG eligible and you may use both SAG/AFTRA and non-SAG/AFTRA talent.
• Your Video should end with an end card featuring a message emphasizing play, Johnson & Johnson Consumer Companies, Inc. first aid bag, BAND-AID® Brand , and NEOSPORIN® Brand products. Assets to feature on the end card will be shared with the Pitch winners.
• Product should be featured in your Video, but it should feel organic and fit naturally into the storyline. [Johnson & Johnson Consumer Companies, Inc. First Aid bag, BAND-AID®Brand Waterproof, NEOSPORIN® Brand Plus Pain Relief Ointment or Cream] ONLY show product being used as directed.

--Tone: Your Video should be engaging, emotional, moving, and/or thought provoking. Viewers should be able to relate to the video while being inspired to do more and Get Back Out There.

BAND-AID® Brand and NEOSPORIN® Brand are understanding, pragmatic, inspiring, and helpful.

--Exposure: Intended for Johnson & Johnson social channels and websites.

--Product: Select product will be made available to Pitch winners at the start of the Video Phase.

This Project will be worth a total of $25,000 and consists of 3 Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: IDEA  – Tell us your Idea for the Get Back Out There Video in 140 characters or less.  Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.  As always, Ideas should be clever and engaging.  The winning Idea creators will receive $250 each and a 5% one-time residual payment for any winning Videos based on their Idea. (That means if your winning Idea is the basis for the 1^st place Video, you will receive $600, the 2^nd place Video $300 – see Video Phase Payout details for more information.

PHASE 2: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Script (Optional): This should include dialogue from the video you intend to create. 

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The 2 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $3,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $6,000, at a minimum, and have a chance to compete for the $12,000 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 3: VIDEO – The 2 winners from the Pitch Phase will each create a 60-90 second Video with a 30 second cutdown based upon their winning Pitch.

NOTE: The 60-90 second video and 30 second cut-down are both due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.

The Judges will score the 2 winning Videos submitted by Pitch winners to determine the standings for the Video Phase.  Remember, 2 Pitch winners will receive prizes.

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $12,000 and 2nd place $6,000 (less any 5% one-time residual payments paid to the Idea winners, as applicable).

--Music:  Tongal has partnered with three premiere music providers: Audiosocket, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $800 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Video MUST not exceed 90 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.