Help GE highlight one of their remarkable employees, who has made an impact in helping them solidify their status as THE leader in Additive Manufacturing (i.e. 3D printing).

GE, the world’s preeminent digital industrial company, is transforming industries with it’s software-defined machines and solutions that are connected, responsive and predictive. Its inventions help fuel innovation across numerous industries.

Real GE employees are extraordinary and passionate people. Mohammad Ehteshami is a testament to the strength and vitality of the company. As former Head of Engineering at GE Aviation, Mohammad helped build the world’s largest and most powerful jet engines. Now as head of GE Additive (a new business focusing on latest manufacturing techniques), Mohammad is at the forefront of pushing the use of 3D printing for mass production of complex parts used in machines. This allows more sophistication in design that can be applied across industries such as aerospace, auto, medical implants, or even jewelry.

Mohammad has an incredible life story to share that has placed him directly in the path to affect the technological evolution of today’s world in a very big way. Now GE wants YOUR help in telling Mohammad’s fascinating story. Explain how you would bring his story to life in a short, fresh, and unique documentary video that also showcases the value he has brought to the manufacturing business by continuing to innovate and build GE Additive.

To learn more about Mohammad, please visit the following links:

• Mother Knows Best: How Mohammad Ehteshami Travelled From A Pistachio Farm To The Pinnacle Of Jet Engine Engineering
• An Epiphany of Disruption: GE Additive Chief Explains How 3D Printing will Upend Manufacturing
• How 3D Printing Is Changing The Game For Manufacturing (Video)

The goal of this project is to create a 3-minute Video to help GE celebrate Mohammad Ehteshami and his contributions to Additive Manufacturing and the GE Additive business.

Mohammad’s availability has changed from what was originally stated on this page and is currentlybeing figured out. Please DO NOT try to contact him during the Pitch Phase. If you are selected as the Pitch winner, we will connect you with him at that point.

--Deliverables:

• One (1) 3-minute Video
• One (1) Facebook optimized version of the video
• Five (5) still images
• All raw footage on a hard drive upon completion of the project

In your Pitch, please make sure to highlight how you’ll bring Mohammad’s story in a fresh and unique way. The sponsor is open to moving a way from a typical documentary-style approach as long as it serves to communicate the take-away outlined under “Key Marketing Message” below. They are very interested in Pitches that incorporate a distinct visual approach toward documentary style filmmaking such as integrating animation, CGI, motion graphics, or other types of mediums that could help tell Mohammad’s incredible story.

PRE-PRODUCTION NOTE: This project includes a Pre-Production Phase (What is a Pre-Production Phase?). This means a pre-production call will be scheduled with winning filmmaker and the Sponsor to discuss project, and filmmaker will be required to submit certain items for Approval before moving onto the Video Phase. The Approval items for this project are:

TREATMENT – This project requires Treatment Approval before filmmaker can move onto the Video Phase. The treatment should describe how you plan to execute the video and how you plan to bring the storytelling to life visually. The sponsor may provide feedback on your Treatment and ask you to submit a new version. There may be multiple rounds of feedback.

SHOOTING OUTLINE  – This project requires Shooting Outline Approval before filmmakers move onto the Video Phase. The sponsor may provide feedback on your Outline and ask you to submit a new version. There may be multiple rounds of feedback until an Outline is approved by the sponsor. You can find a sample Outline to reference in the Assets Tab of this project.

LOCATION - This project requires Location Approval before filmmakers move onto the Video Phase. This means you will need to submit multiple images of your primary filming. The sponsor may provide feedback on your location and ask you to submit additional photos or to find a new location and submit images for that. As part of this project you will have the opportunity to shoot at one of GE’s Aviation HQ in Evendale, OH (approximately 30 minutes from Cincinnati). GE would assist with the necessary internal approvals.

IMPORTANT: No filmmakers may begin shooting their Video until all Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase, there is a chance you will need to reshoot (at your own expense) so please don’t jump the gun.

If you’re selected as a Pitch Winner, a Tongal producer will email you to help walk you through the Pre-Production and Approvals process.

--Key Marketing Messages:  The sponsor wants the viewer to walk away with the following take-away…

• GE employees are remarkable
• GE is THE leader in Additive Manufacturing – innovative technology that is changing industry

--Target Audience: GE employees, recruits, and Science, Technology, Engineering, and Mathematics (STEM) Enthusiasts.

--Executional Mandatories:

• DO NOT show any third party logos or IP
• Never say “General Electric”, always refer to the company as “GE”
• Depending on shooting location, may need to keep in mind competitive machinery.
• MUST end on GE Monogram

--Tone: GE is innovative, inventive, accessible. Never slick. Smart, easy to understand with a touch of quirkiness. Never corporate or chest beating. Content should reflect this and work to inform and inspire viewers.

--Exposure: Internal GE channels and external GE social media channels (Facebook, YouTube, LinkedIn).

Facebook Best Practices for Optimization:

• The first 10 seconds are the most important. The introduction to the video is critical. You need to capture viewers’ attention in the first 3 seconds. Slow builds do not work in the Facebook platform. The intention or hook should be revealed in the first 5 seconds of the piece.
• Consider using a "Trailer" approach or using 2-3 lines of copy to frame/present the video.
• Tell visually engaging stories – The video should have a constant rhythm. Use text graphics, new frames, characters and settings to move the story forward. It is recommended that something visually happens every 3-5 seconds.
• Storytelling needs to be driven by visuals. The audience should pick up on what the video is about without having to turn on audio.
• Frame your shots in a way that it works for square ratio as well as wide (Center Frame)
• Review your edits on a mobile device.

This Project will be worth a total of $22,500 and consists of four(4) Phases: a Pitch Phase, a Pre-Production Phase, a Video Phase and a Revisions Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Treatment (REQUIRED): A detailed narrative description of what’s going to happen in the video.
• Script (Optional): This should include dialogue from the video you intend to create.
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.
• Pitch Video (Optional): This is your opportunity to show us what you’re capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $10,000 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $12,500. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.  

PHASE 2: PRE-PRODUCTION – The Pitch Winner from the Pitch Phase will enter the Pre-Production Phase (What is a Pre-Production Phase?). During this phase, filmmakers will need to receive the following Approvals from the brand:

TREATMENT – This project requires Treatment Approval before filmmaker can move onto the Video Phase. The treatment should describe how you plan to execute the video and how you plan to bring the storytelling to life visually. The sponsor may provide feedback on your Treatment and ask you to submit a new version. There may be multiple rounds of feedback until an Outline is approved by the sponsor.

SHOOTING OUTLINE  – This project requires Shooting Outline Approval before filmmakers move onto the Video Phase. The sponsor may provide feedback on your Outline and ask you to submit a new version. There may be multiple rounds of feedback until an Outline is approved by the sponsor. You can find a sample Outline to reference in the Assets Tab of this project.

LOCATION - This project requires Location Approval before filmmakers move onto the Video Phase. This means you will need to submit multiple images of your primary filming. The sponsor may provide feedback on your location and ask you to submit additional photos or to find a new location and submit images for that. As part of this project you will have the opportunity to shoot at one of GE’s Aviation HQ in Evendale, OH (approximately 30 minutes from Cincinnati). GE would assist with the necessary internal approvals.

No filmmakers may begin shooting their Video until all Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase, there is a chance you will need to reshoot (at your own expense) so please don’t jump the gun.

PHASE 4: VIDEO – Once the Pre-Production Phase is complete, the Pitch Winner(s) will each create a preferred length in seconds 3-minute Video based upon their winning Pitch.

--Video Phase Payout: Winners of the Video Phase will earn $12,500 upon completing the video and the revisions, and submitting all necessary documentation.

--Music: Tongal has partnered with three premiere music providers: Jingle Punks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE. They specialize in the creation of custom music, on-demand.

Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a potential $500 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

PHASE 5: REVISIONS – Once the Video Phase has closed, the winning submitters will enter the Revisions Phase (What is a Revisions Phase?). During this phase, filmmakers will perform reasonable edits on their Videos according to the Sponsor’s feedback. Once the Videos are finalized, the Sponsor will rank the Videos and winners will be announced.

1. The Video MUST not exceed 3 minutes in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 20 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member’s ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video(s) without providing additional compensation. Remember it’s easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.