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Fuel Your #SideHustle Authentic Stories Video Project
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Ended 3224 Days Ago
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Bring to life authentic stories of makers, doers, and weekday warriors who fuel their #SideHustle with Chameleon Cold-Brew.
***UPDATED TIMELINE***
Pitch Phase: 7/21 - 7/27
Pitch Winners Announcement: 8/3
Pre-production call: 8/4
Pre-production Phase: 8/4 - 8/15
Video Phase: 8/15 - 9/12
First Cuts Due: 9/12 @ 12PM PT
Tongal Review: 9/12 - 9/15
Feedback #1 from Sponsor: 9/20
Revised Cut Due: 9/25
Tongal Review: 9/25 - 9/27
Feedback #2 from Sponsor: 10/2 EOD
Final Cut Due: 10/5
Tongal Review: 10/5 - 10/9
Approval: 10/10
Masters Delivery: 10/13
**Please keep in mind the Tongal Review periods as we may ask you make revisions during this period before flipping the videos to the client.
There isn’t much that feels as good as getting sh*t done. That feeling of accomplishment, it’s more than just crossing something off your to-do list; it doesn’t matter whether you’ve finished crafting a new pair of earrings for your Etsy shop, fixing up a vintage 1949 Indian Scout 440, or helping run your local weekend farmer’s market. Knowing you’ve done something you love and done it well is one of the best feelings in the world. It’s the feeling of being unstoppable.
But life moves pretty fast, and it takes a lot to keep up with everything you have to do, let alone find time to concentrate on the things you want to do. That’s why you drink Chameleon Cold-Brew: whether as a grab-and-go ready-to-drink or a concentrated coffee you can mix your own way, Chameleon’s coffee is smooth, bold, and organic so you can fuel your side hustle – whatever it may be. It’s easier on your stomach with lower acidity and doesn’t give you the over-caffeinated buzz of traditionally brewed coffee. Chameleon understands that you need that boost to keep you going, to help you feel unstoppable, and that’s why their cold-brew coffee is made for makers.
Now Chameleon wants to hear your stories about how you discovered Chameleon Cold-Brew and how it fuels your side hustle. How do you mix your concentrates – with water? milk? a shot? in a smoothie? Which ready-to-drink is your standby? And filmmakers, we want you to turn our two favorite Authentic Stories into gorgeous videos to help more hard-working makers and doers fuel their side hustles with Chameleon Cold-Brew.
Read on to the Project Objectives for more…
The goal of this project is to create two 60-second Videos (each with a 10–15 second teaser, 5 stills, and a GIF), that capture the Authentic Story of someone who fuels their side hustle with Chameleon Cold-Brew.
STORY SUBJECTS, we want to hear about how you discovered Chameleon Cold-Brew and how it fuels your #SideHustle, whatever that may be. Your submissions should give us a brief bio on who you are and what your Side Hustle is, as well as how you discovered Chameleon Cold-Brew.
The winning Story submissions will receive $2,000 each after the filming of their story is completed.
In addition to your Story Synopsis, your Story submissions MUST include:
Please Note:
Once the Story phase is complete, filmmakers will Pitch to create Videos based on the two winning Stories. THE FILMMAKER IS NOT REQUIRED TO OFFER ANY COMPENSATION TO THE SUBJECT.
FILMMAKERS:
PRE-PRODUCTION NOTE: This project includes a Pre-Production Phase (What is a Pre-Production Phase?). This means you will be required to submit certain items for Approval before moving onto the Video Phase. The Approval items for this project are:
IMPORTANT: No filmmakers may begin shooting their Video until all Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase, there is a chance you will need to reshoot (at your own expense) so please don’t jump the gun.
If you’re selected as a Pitch Winner, a Tongal producer will email you to help walk you through the Pre-Production and Approvals process.
NOTE: The 60-second Videos, 10–15 second teasers, 5 stills and 1 GIF per filmmaker are all due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.
--Key Marketing Messages:
--Strategic Objective:
The information below will help you craft the tone and style of your video, so please read it carefully. Maybe even print it out.
We want to show people that Chameleon Cold-Brew has a purpose: to be your ally in everything you take on and support your #SideHustle so you can get more sh*t done.
To really dig into this, we want these spots to bring the “Maker Lifestyle” to life. Showcase that lifestyle and how Chameleon is an integral part of making it possible.
The “Maker Lifestyle” is for people who are making the world they want to live in – whether that’s artistic pursuits, charitable work, the overtime you put in for your family, or the business you’re starting on the side. The “Maker Lifestyle” is when you refuse to be constrained by hours in the day – because who has time for that? As a maker, you’re unstoppable, and for you, life is about pursuing your passions. Chameleon Cold-Brew is here to help. The flavor is bold but also super smooth and drinkable. It’s caffeinated without being super acidic and hard on your stomach. The coffee is premium and organic, so you can feel good about fueling your dreams with a quality, ethically-sourced cold brew.
--Target Audience:
--Product: Product will be provided to the Pitch Winners.
This Project will be worth a total of $38,000 and consists of five Phases: an Authentic Story Phase, a Pitch Phase, a Pre-Production Phase, a Video Phase and a Revisions Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: AUTHENTIC STORY – Tell us your Authentic Story for how you Fuel Your #SideHustle in 500 characters or less. Remember, an Authentic Story (What is an Authentic Story Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Stories should be authentic and engaging. The two winning Story creators will receive $2,000 each upon their participation and cooperation with Tongal and any filmmaker that may be selected to tell their Story in a featurette for the sponsor.
Along with your Story Title and Synopsis, your Story submissions MUST include:
Please Note:
There will be a separate Video project for the creation of the Videos based on the winning Stories. THE FILMMAKER IS NOT REQUIRED TO OFFER ANY COMPENSATION TO THE SUBJECT.
PHASE 2: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:
The two most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $8,000 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $9,000. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.
PHASE 4: PRE-PRODUCTION – The two Pitch Winners from the Pitch Phase will enter the Pre-Production Phase (What is a Pre-Production Phase?). During this phase, filmmakers will need to receive the following Approvals from the brand:
No filmmakers may begin shooting their Video until all Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase, there is a chance you will need to reshoot (at your own expense) so please don’t jump the gun.
PHASE 4: VIDEO – Once the Pre-Production Phase is complete, the Pitch Winners will each create a 90-second Video based upon their winning Pitch.
NOTE: The 60-second Videos, 10–15 second teasers, and 5 stills and 1 GIF per filmmaker are all due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos. Please upload them as separate videos when submitting your Videos.
After revisions are completed (see the Revisions Phase details for more information), the Judges will score the # of Pitch winners winning Videos submitted by Pitch winners to determine the standings for the Video Phase. Remember, the # of Pitch winners Pitch winners will receive prizes.
--Video Phase Payout: Winners of the Video Phase will each earn $9,000.
--Music: Tongal has partnered with three premiere music providers: Jingle Punks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.
Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE. They specialize in the creation of custom music, on-demand.
Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE.
If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.
--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $500 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.
PHASE 5: REVISIONS – Once the Video Phase has closed, the winning submitters will enter the Revisions Phase. During this phase, filmmakers will perform reasonable edits on their Videos according to the Sponsor’s feedback. Once the Videos are finalized, the Sponsor will rank the Videos and winners will be announced.
1. The Video MUST not exceed 90 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
8. Videos must be in the English language or subtitled.
9. Limit 5 submissions per member, per Phase.
10. You must be at least thirteen (13) years or older to enter.
11. In the event that fewer than 10 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member’s ability to execute the final Video based on their prior work and experience as a filmmaker.
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it’s easier to re-edit than re-shoot so try to get as much coverage as possible.
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.