Heads up graphic designers and visual artists! We've got an awesome new kind of project that plays to your strengths. Introducing: The Froosh Print Ad and Billboard Artwork Project!

Froosh is a fun and sharp-witted 100% fruit smoothie in Scandinavia that needs YOU, the Tongal community, to create their next great print ad and billboard artwork. While the products are widely distributed in Scandinavia, they need YOUR help getting the word out through awesome advertising. And just in case you’ve been itching to use that Swedish minor you got in college, you’re in luck because ads can be in English, Swedish, or a mix of both! Sticking to plain English works just as well.

Froosh smoothies are different from juices and shakes because they are blended from the entire fruit—not just the juice, not just the skins – the entire fruit. Froosh lives up to its motto of “fruit: bottled.” There is nothing added and nothing taken away. Froosh wants health-conscious people in Sweden to know that they can get all the nutrients from fruit into their diets, with the ease of drinking one tasty bottle. Each bottle contains two servings of fruit with no added sugar, no fat, and no artificial anything. And with an assortment of unique, delicious flavors, it doesn’t take a lot of convincing.

Check out the product shots in the assets tab to get a feel for Froosh’s clever humor and copy the tone of voice- but don’t feel like you need to copy the style exactly. They’re looking for new, fresh ideas that will blend their sharp wit with their worthy mission: being healthy is easy, and delicious.

We’ll run this like a typical Tongal program with both Idea and Pitch phases, but instead of a Video phase as the final phase, there will be an Artwork phase to present your print ad and billboard art. 

Create compelling artwork for both a print ad and a billboard that is intended to be used in Sweden. Artwork for each should be similar and adapted to the medium.

--Key Marketing Messages:

• Drinking froosh is as good for you as eating whole fruit - just more convenient.
• Communicate the great benefits of fruit – as a way to stay healthy and as a way of trading with poor countries 

--Target Audience: Urban adults 20-35 in Sweden, but really everyone who wants to maintain a healthy diet.

--Executional Mandatories:

 Do not mention the word ‘smoothie’ in the advertising (it means a yoghurt drink in Sweden)

• Show 250mL bottles in all artwork
• Use Froosh fonts and adhere to the brand guidelines
• Can be in English or Swedish or both but must avoid idioms unlikely to be understood by non-native speakers

--Tone: Sharp-witted, provocative, opinionated, bold, fun.

--Exposure: Intended for print ads and billboards in Sweden.

This Project will be worth a total of $10,000 and consists of three Phases: an Idea Phase, a Sketch Phase and an Artwork Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: IDEA  – Tell us your Idea for a witty, fun, awareness-building print ad and billboard in 140 characters or less.  Remember, an Idea (What is an Idea Phase?) is not a detailed outline; it is a spark of inspiration, or a distillation of what the print ad or billboard should be. As always, Ideas should be clever and engaging.  The winning Idea creators will receive $250 each and a 5% one-time residual payment for any winning Artwork based on their Idea. (That means if your winning Idea is the basis for the 1^st place print ad and billboard, you will receive $187.50, the 2^nd place print ad and billboard  $125, and 3^rd place $100– see Artwork Phase Payout details for more information.

PHASE 2: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute print ad and billboard artwork based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less summarizing how you plan to approach and execute the print ad and billboard.
• Links (REQUIRED): To your previous work. Must include graphic design work.
• Images (Optional): Additional concept art, anything that helps get your point across.?
• Video (Optional): This is your opportunity to explain what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch.

The 2 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $500 to help create the Artwork.  Additionally, upon submitting Artwork that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Artwork Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Artwork submission, you will win an additional $2,000, at a minimum, and have a chance to compete for the $3,750 First Place artwork prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). All Pitches will remain private until after the winner of the Artwork Phase is announced and the Project is complete.    

PHASE 3: IMAGE– The 2 winners from the Pitch Phase will each create an A4 portrait size magazine print ad and a 48 adshell billboard based upon their winning Pitch. Please note, the billboard Artwork will not be to scale. See Requirements for more information. All other creators are invited to enter a Wildcard (What Is a Wildcard?) submission that can be based on one of the winning Ideas from the previous Phase or a totally original concept that is not based on any winning material from the Idea Phase.  The Judges will score all Wildcard submissions and the 1 highest scoring Wildcard Artwork along with the 2 winning Artworks submitted by Pitch winners will be scored to determine the standings for the Artwork Phase.  Remember, the 2 Pitch winners, along with 1 Wildcard creator, will receive prizes.

--Artwork Phase Payout:Winners of the Artwork Phase will earn the following prizes: 1st place $3,750 and 2nd place $2,500, and 3^rd place $2,000  (less any 5% one-time residual payments paid to the Idea winners, as applicable).

--Referral: Any Tongal member who refers one of the winning Artwork creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $412.50 bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Artwork must conform to the specified dimensions. 

Print Ad: A4 Portrait with 5mm bleed and cut marks.

Billboard: Dimensions: 609.6mm x 304.8mm

Safe Copy Area: 569.6mm x 274.8mm

DPI: 300dpi (minimum) / 450dpi (best)

File Type: CMYK

File Format: High Resolution PDF

Text Format: Outlined vectors for upscaling

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. Artwork must be in the English language or subtitled.

8. Limit 5 submissions per member, per Phase.

9. You must be at least thirteen (13) years or older to enter.

10. In the event that fewer than 15 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

11. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Artwork based on their prior work and experience as an artist.

12. The Sponsor will be entitled to reasonable revisions on the finished Artwork without providing additional compensation.

13. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Artwork creators MUST also provide Talent, Location, (or other) Releases for all assets appearing in their winning Artwork, as well as a copy of a photo ID for all featured Talent releases. You must also provide all project files in Indesign or a file compatible with CS 5.5.

14. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.