Create seven 15-second Thanksgiving recipe videos for French’s Fried Onions. Five videos will be stop motion while two will be live action.   

Why is Thanksgiving the greatest holiday? Sure there’s the quality time with friends and family and the bonanza of football, but like many things in life what it truly comes down to is the food.  There’s the turkey of course but what Thanksgiving is REALLY about is the SIDES in all their delectable awesomeness.

One of those staple dishes that is essential to any Thanksgiving meal is Green Bean Casserole.  Created in 1955 by Dorcas Reilly, the key ingredient that pulls it all together and takes it from a really good dish to an epic food memory is French’s Crispy Fried Onions. They provide that big flavorful crunch that elevates it from just another tasty casserole to a symphony of texture and flavors you can’t resist.

However, Green Bean Casserole isn’t the only Thanksgiving dish that French’s Fried Onions (FFO) takes to the next level. FFO has what they call RANGE and that’s exactly why they are turning to the Tongal community. They want you to create seven Thanksgiving recipe videos that will show off their versatility and deliciousness. Please read the remainder of the brief for all of the important details.

The goal of this project is to create engaging Thanksgiving recipe videos that feature French’s Fried Onions. The videos should create appetite appeal, have a fun energy, and feel natural and accessible.  In addition, they need to emphasize French’s Fried Onions two key product benefits: the irresistible flavor and crunch.

One producer will be required to deliver five 15-second stop motion videos, two 15-30 second live action videos, and 20 high-resolution photos that can be lifted from the video footage.  For more details please see the Deliverables section at the bottom of this section.

***PLEASE NOTE that the Pitch winner will need to be available for a kickoff call with the brand on August 27 or August 28. In addition, all Pitch submissions must include samples from the food stylist you plan to work with.***

--Key Marketing Messages: “I can’t resist the crunch.”

--Target Audience: Moms 25-54 who make family meals.

--Executional Mandatories:

• Product should be featured in the first and last 5 seconds of the video.

• French’s is the only logo that should be visually present or discussed in the videos with the exception of the Green Bean Casserole video which must include callouts to DelMonte and Campbell’s.

• Avoid direct competitor mentions.

• No voiceover except in the two live action videos for Green Bean Casserole and Crunchy Onion Bacon Potatoes.

--Tone: Fun, energetic, and approachable.

--Exposure: Digital

--End Card:  Each video will need to have an end card featuring a product shot with the following:

• “I can’t resist the crunch” slogan along with product shots

• “Give your holiday sides a flavorful crunch”

Product:  The brand will provide product to the Pitch winner.

Deliverable Details

The five 15-second stop motion videos will each feature recipes provided by the brand. Two of the five recipes are Thanksgiving Sandwich and Crispy Thanksgiving Pizza.  The other three recipes for the remaining videos will be shared once the Pitch winner is selected. The stop motion videos should not show faces or feature any dialogue or voiceover. You can show midsections and hands. The setting and environment should immediately read Thanksgiving.

The two 15-30 second live action videos should show some preparation and feature a family and friends enjoying the Thanksgiving meal. Faces must be shown in these videos.  The two recipes to be featured are Green Bean Casserole (Original Onions) and Crunchy Onion Bacon Potatoes (Original Onions).

The brand will provide a breakdown to the Pitch winner of how they’d like the 20 still photos divided among the seven recipes.

This Project will be worth a total of $40,000 and consists of 2 Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Food Stylist (REQUIRED):  Please provide samples of the food stylist you plan to use for this project.

• Treatment (REQUIRED): A detailed narrative description of what's going to happen in the video. 

• Script (Optional): This should include dialogue from the video you intend to create. 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $20,000 to help create their Videos. Additionally, upon submitting Videos that satisfy the criteria laid out in your winning Pitch and executing the necessary revisions the Pitch winner will be paid an additional $20,000. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 2: VIDEO – The winner from the Pitch Phase will each create seven Videos and 20 sill photos based upon their winning Pitch.

--Music:  Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won (up to $500 per place). That’s a potential $500 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 25 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.