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Free WiFi Awareness Video
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Ended 3448 Days Ago
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Create a short, sweet, and cheeky Video that highlights the iconic amenities at Caesars properties in Las Vegas and drives awareness for the leisure traveler to enjoy free WiFi available across their numerous properties.
Alright, it’s pop quiz time: Question: How do you define “fun” in Las Vegas? A) Partying poolside with friends B) Eating at one of the hottest Vegas restaurants C) Poppin’ bottles at the club with your buddies D) Catching a show E) Roaming the casino floors people watching F) ALL THE ABOVE.
And the answer is... F) ALL THE ABOVE. Luckily, Caesars Entertainment fully understands how important it is to have these happenings right at your fingertips and that’s why you don’t even have to venture outside the walls of these most famous properties to get the ultimate Vegas experience.
So Tongalers, when you’re done day-dreaming about your quintessential Vegas experience, here is why we’re turning to you. To showcase just how awesome these properties are, Caesars is looking to create an energetically fun and vibrant Video, that entices guests to explore their amenities at their Vegas properties. Whether it’s the High Roller Observation Wheel at The LINQ or the famous Forum Shops at Caesars Palace, there’s something for everyone at one of the Caesars Entertainment properties. And the offerings don’t end there - guests can enjoy free cross-property WiFi, powered by Cox business, allowing their Vegas excursions to be as seamless as possible.
And we know how you feel when you have to watch one of these inane drivel forced-view ads just to get the free WiFi, (it’s brutal). We encourage you to channel your inner creativity and explore, fun ways to engage the viewer by telling a story that communicates all of Caesars Entertainment’s awesome offerings. Don’t be afraid to push the envelope. You could lampoon how dry these ads can be, tell an epic Vegas story or create a unique personality the likes of which we’ve never seen. The point is everything is fair game as long as it weaves in some of Caesars Entertainment’s Las Vegas properties, their recognizable features, and calls out the free WiFi, powered by Cox business.
Please be sure to check out the Project Objectives for ALL the important details!
The goal of this project is to create an entertaining and engaging 30-second Video – with a 15-second cutdown, five (5) still images, and five (1) 2D endcard/bumper - for the leisure traveler looking to indulge in the amazing amenities that Caesars Entertainment properties have to offer, while weaving in the messaging that guests can enjoy free access to WiFi, powered by Cox business, across all properties during their stay in Las Vegas. While we want to utilize the beautiful imagery of the various Caesars Entertainment locations, we do NOT want the standard, run of the mill hotel sizzle reel you’ve already seen a thousand times. Your Videos should tell an interesting, unique, and original narrative. Have fun with this one!
NOTE to Pitch Submitters: The winning Filmmaker will be responsible for ALL travel and hotel expenses (i.e. Airfare, Lodging, Meals, Misc.) Please take this into consideration when pulling your pitch materials together.
NOTE: Caesars would like to highlight at least 2-3 properties to entice people to check out more of their locations. So, filmmakers, when you’re pulling together your vision for this project, think of how you would provide a sense of place through their iconic and recognizable property features – i.e., Caesars Palace statues/Garden of the Gods pool/front fountains, Paris balloon/Eiffel Tower, etc.
When crafting your Pitches, think of how you would include some of the following iconic locations into your narrative:
Caesars Palace:
Paris:
The LINQ:
Planet Hollywood:
Flamingo:
PRE-PRODUCTION NOTE: This project includes a Pre-Production Phase (What is a Pre-Production Phase?). This means you will be required to submit certain items for Approval before moving onto the Video Phase. The Approval items for this project are:
IMPORTANT: No filmmakers may begin shooting their Video until all Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase, there is a chance you will need to reshoot (at your own expense) so please don’t jump the gun.
If you’re selected as a Pitch Winner, a Tongal producer will email you to help walk you through the Pre-Production and Approvals process.
--Deliverables Due:
--Key Marketing Messages:
--Target Audience: Millennials & Gen X-ers, ages 21-40, that are already at a Caesars property, or that plan to visit one. Our goal is for them to choose other Caesars properties as their 2nd or 3rd stops while in Las Vegas.
--Executional Mandatories:
--Tone: The content should be engaging and fun. Can be cheeky, playful, but NO NUDITY, and MUST BE PG rated! WE DON’T WANT THIS TO LOOK LIKE A SIZZLE REEL or an overly formal commercial. It should tell a story that motivates guests to visit multiple Caesars properties (and use the free wifi to stay connected) during their stay in Las Vegas.
Inspirational videos for tone:
--Exposure: Website, blog, in-room TV system, and as guests log into the WiFi system.
This Project will be worth a total of $25,000 and consists of Three (3) Phases: an Idea Phase, a Pitch Phase, and Video Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: IDEA – Tell us your Idea for objective in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. The winning Idea creators will receive $250 each – and a 5% one-time residual payment for the winning Video based on their Idea. (That means if your winning Idea is the basis for the 1st place Video, you will receive $675) – see Video Phase Payout details for more information.
PHASE 2: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:
The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $11,000 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $13,500 (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. The Pitch will remain private until after the winner of the Video Phase is announced and the Project is complete.
PHASE 3: PRE-PRODUCTION – The Pitch Winner from the Pitch Phase will enter the Pre-Production Phase (What is a Pre-Production Phase?). During this phase, filmmaker will need to receive the following Approvals from the brand:
SCRIPT – This project requires Script Approval before filmmakers move onto the Video Phase. The brand may provide feedback on your Script and ask you to submit a new version. There may be multiple rounds of feedback until a Script is approved by the brand.
HEADSHOT – This project requires Headshot Approval before filmmakers move onto the Video Phase. You must submit at least two actor options per role. If the brand does not approve either of your options for a role, you may be asked to submit two new actor options.
No filmmakers may begin shooting their Video until all Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase, there is a chance you will need to reshoot (at your own expense) so please don’t jump the gun.
PHASE 4: VIDEO – Once the Pre-Production Phase is complete, the Pitch Winner will create a 30-second Video, with a 15-second cut-down based upon their winning Pitch.
NOTE: The 30-second video, 15-second cut-down, five (5) still images, and one (1) 2D end-card/bumper are all due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.
NOTE: Filmmaker will be responsible for all travel costs including Hotel room, per diem, and all travel costs. PLACE HOLDER for specific language here.
--Video Phase Payout: The winner of the Video Phase will earn the following prizes: 1st place $13,500. (subject to deduction for one-time 5% residual payment to eligible Idea winners).
--Music: Tongal has partnered with three premiere music providers: Jingle Punks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.
Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE. They specialize in the creation of custom music, on-demand.
Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE.
If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.
--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won (up to $500 per place) in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.
PHASE 5: REVISIONS – Once the Video Phase has closed, the winning submitter will enter the Revisions Phase. During this phase, the filmmaker will perform reasonable edits on their Videos according to the Sponsor’s feedback. Once the Videos are finalized, and the winner will be announced.
1. The Video MUST not exceed 30-seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
8. Videos must be in the English language or subtitled.
9. Limit 5 submissions per member, per Phase.
10. You must be at least twenty-one (21) years or older to enter.
11. In the event that fewer than 15 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member’s ability to execute the final Video based on their prior work and experience as a filmmaker.
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it’s easier to re-edit than re-shoot so try to get as much coverage as possible.
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.