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Frank´s RedHot Recipe
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Ended 4135 Days Ago
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Create six 15-second stop motion recipe videos along with 24 still photographs for Frank’s® RedHot® Sauce.
Founded nearly 100 years ago, Frank’s® RedHot® Cayenne Pepper sauce has been making the mundane magnificent by adding a hot flavorful kick to everything from popcorn to cocktails. Frank’s RedHot was used as the key ingredient in the first-ever Buffalo wings recipe in Buffalo, New York and its rabid, borderline-obsessive fan base has been growing ever since.
Frank’s, a brand that is never afraid to be bold and different, (their tagline is “I Put That $#!t on Everything, Do You?”) is asking the Tongal community to make stop motion videos showing how to craft some of their most beloved recipes. In addition to six 15-second recipe videos they also want 24 still photos of completed recipes that will be pushed out on Twitter, Instagram, and Facebook.
Please check out the Objectives section for the recipes and all of the other important details.
===SPLIT===
The goal of this project is to create 24 still photographs (due June 8th by 10am ET) and six 15-second stop motion recipe videos (due June 15th by 10am ET) for Frank’s RedHot Sauce. Please see all of the recipe information at the end of this section.
***STYLIST NOTE: Frank’s wants to ensure that all food presented in your Videos looks delicious and appealing. Consequently, you will be required to secure the services of a professional food stylist to ensure food shown is appealing. Please tell us about the stylist you’ll be using in your Pitch.***
--Key Marketing Messages: “I Put That $#!t on Everything, Do You?”
--Target Audience: Spicy food lovers and likers who are passionate about life. They are grown-ups with kids, car payments, responsibilities – so they have to work hard. They love family time, but also hanging out with friends when they can really relax. Buddies + food + beer = Blast! Hot sauce is always there to spice things up. They have a few hot sauce brands they keep on hand for different uses and are open to trying new ones.
--Executional Mandatories:
--Tone: Frank’s RedHot is funny, but never cheesy. Sarcastic, but never mean, Frank’s is authentic, quick-witted and irreverent.
--Exposure: Videos and photos will be leveraged on social media (Twitter, Facebook and Instagram).
--End Tag: The brand will provide an “I Put That $#!t on Everything, Do You?” end tag.
Photograph Recipe Details – DUE JUNE 8th by 10am ET
Photograph Recipes
Stop Motion Video Recipe Details – DUE JUNE 15th by 10am ET
Stop Motion Recipes
This Project will be worth a total of $32,500 and consists of 3 Phases: a Pitch Phase, Photo Phase, and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute 6 stop motion videos and 24 photographs based on the information outlined in this brief.
The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $15,000 to help create the Video. Additionally, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $17,500. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.
PHASE 2: PHOTO (Due June 8th by 10am ET) – Please upload your 24 photos based of the provided recipes (3 of each recipe). Each photo should be in the size and specifications of Twitter, Instagram and Facebook.
PHASE 3: VIDEO (Due June 15th by 10am ET) – The winner from the Pitch Phase will each create six 15-second stop motion videos and 24 photographs based upon their winning Pitch.
--Music: Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.
Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE. They specialize in the creation of custom music, on-demand.
Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE.
If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.
--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won (maximum of $500 per place). That’s a potential $500 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.
1. The Videos MUST not exceed 15 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
8. Videos must be in the English language or subtitled.
9. Limit 5 submissions per member, per Phase.
10. You must be at least thirteen (13) years or older to enter.
11. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
13. The Sponsor will be entitled to reasonable revisions on the finished Videos and photographs without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.