Create a Script for a 48-second FortuneBuilders direct-response radio spot to drive telephone and online registrations for a free 2-hour live informational event in local markets.

The real estate market has been pretty healthy lately, so you might be thinking, “If only I had some other source of income, like a solid real estate investment, then maybe I could worry less and write that novel…” Well, not everyone’s writing a novel, but there are an awful lot of people out there who’ve had similar thoughts, and who’d love to put themselves in a better financial position by jumping into real estate, whether it’s because the job market is tough, or they want to save for retirement, or because they just want to break out and be their own boss. But, they all face the same obstacle: “How?!”

FortuneBuilders could provide the answer.

FortuneBuilders is the premier real estate education company in the country. Founded by nationally recognized real estate investors, and stars of A&E’s hit show Flip This House, Than Merrill, Konrad Sopielnikow and Paul Esajian, they’ve developed the systems, tools, educational platform, coaching programs, and a community of like-minded people, all to help new and existing real estate investors. Its founders created FortuneBuilders to share the lessons learned from their own real estate experiences, which actually began with CT Homes, the active investing side of their business, and then extended to the creation of a brokerage firm and construction business. FortuneBuilders is a vehicle to teach and inspire investors everywhere, using the systems and processes they created to scale quickly, maximize potential, and reduce risk.

For hopeful real estate investors out there, the education FortuneBuilders can provide starts with the free 2-hour live events they host in cities around the nation, so they’re turning to Tongal to help in spreading the word. Check out more below…

The goal of this project is to create a Script for a 48-second direct-response radio spot for FortuneBuilders to drive telephone and online registrations for a free2-hour live informational event in local markets. Scripts should, first and foremost, be informative, and establish credibility – answer the question “Why should anyone listen to these people?” Your scripts should also be creative, empowering and motivational, and leave listeners feeling, “‘Wow!’ – This is the opportunity I have been looking for to help change my financial future.” At a minimum, they should feel that it’s worth 2 hours to see what this is all about…

It’s not critical or even preferred that you sell/accentuate the FortuneBuilders Brand, or bring up any of the founders – though you can certainly do that, with Than Merrill being the face of the company. As this is direct response, and promoting limited run live events, it’s most important that you communicate the immediacy of taking action, and focus on speaking to the very real NEEDS and CONCERNS of a broad audience in a way that will help them understand how this relates to them and why it could be helpful, to prompt action. Listeners should come away thinking “FortuneBuilders can credibly help me realize my dream to learn/work/earn on my own terms, where I want, when I want, and so I should act NOW to make sure I don’t opportunity.”

In terms of the founders and their relation to A&E’s Flip This House, you have the option to reference Than Merrill, or mention brothers Paul Esajian and JD Esajian, and their roles in the show, but it is not necessary. Paul *might* be available for readings, but there is no guarantee. In terms of the local markets, they find that the performance of a spot is increased if you’re able to call out the local area in the spot, but you should incorporate that only generally, and write a script that will work for any market, not one that is dependent on any specific regional references, such as sports teams or neighborhoods.

--What Makes Fortune Builders Compelling:

• FB’s instructors are award-winning, real-estate professionals — actual buyers and sellers of real-estate and experts in both active and passive investment strategies. They aren’t just in the seminar business; the do hundreds of deals every year, and they’ve got a real estate investment fund, brokerage firm, and construction firm rounding out a diversified portfolio focused on the real estate business.
• Step-by-step training methods with proven systems that teach you precisely what you need to know. They have templates and valuation systems based on their real-world experience in real estate that helps you learn how to maximize your profit in a completely risk-free educational environment. You will build the skill and confidence you need with our coaching.
• Cutting-edge online systems, with strategy and education curriculum innovation that puts you in control, harnessing the information and tools you need “do it better” to make money…all available either live in-person, or live on-line.
• An active and supportive community of like-minded people that saves you hours of research trying to figure out what you need, and helps you evaluate or move forward on a deal, and avoid making the mistakes that others have made.
• Never-ending Partnership by a team that not only teaches this, but is in the real estate business. Their coaches and counselors are passionately dedicated to your success, and will support you for the rest of your involvement with FB.
• We’ve already inspired MANY PEOPLE to take advantage of the education that we can provide and have helped with their first steps towards making their dreams a reality. Check out some of their student success stories.

--Objection Insights: It may be helpful to consider the potential concerns or objections that many people have hearing something like this when writing your script. To help with that consideration, here are some specific objections, by category:

• Money - Can I really do this business if I don’t have any money?
• Time - Can I really start doing this on a part time basis?
• Confidence - Is this something that I, personally, am capable of?
• Financial Future - Is this something that can really put myself and my family in a better financial position?
• Believability - Are these guys for real? Are they really doing this business?
• Difference - What’s different about these guys, when I see and hear about all types of these no-money-down real estate programs all the time?
• Women - Can I do this as a woman?
• Geography - Will this really work in MY MARKET?
• Time Value - Is this worth my time to spend a few hours learning from these guys? Keep in mind, the first event is just a free 2 hour informative educational event.
• Real Estate - I am skeptical about real estate investing; is this something I can learn?
• Life-Changing - Is this really going to change my life?
• Today’s Market - Is this really a great time to be investing in real estate right now…I am skeptical?
• Financial Security - Can I really quit the job I hate and do this?
• Passive Income – Is it really possible to make a passive income off of Rental Properties?

--Key Takeaway: I’m interested enough to raise my hand, register, and go to the FREE 2-hour event just to hear more.

--Key Marketing Message:

• There’s an unprecedented opportunity for people with an entrepreneurial mind and a self-determined spirit to access a trusted real-estate education with experienced-based processes and procedures from proven professionals in real-estate - and this is a strategic advantage that can change the way investors provide for themselves and their families. By helping people learn their systems and turn those learnings into action, Fortune Builders gives people the power to be their own bosses, and is creating a motivational movement to improve the way they make money and forge a path to a brighter financial future.

--Executional Mandatories:

• You should write without any consideration for V.O. talent, and avoid any celebrities or particular personalities. Paul Esajian has read some radio spots for FortuneBuilders, but you should not write with that expectation.
• Avoid testimonials.

--Compliance Considerations:

• Scripts CANNOT make performance claims (no dollars, or rates of return, are quoted in marketing).
• Scripts CANNOT guarantee performance/success.
• This is NOT a get-rich-quick scheme. There are risks.
• We go out of our way to clearly communicate and manage expectations
• If you try to use any general data about the real estate market, sales, retirement age, income levels, etc., it must come from a credible third party source that we can call out in the script V.O..

--Tone: Primarily empowering and motivating, but also credible, assured, grounded, genuine, thought-provoking, energetic, optimistic, direct.

• Comedy does not work, despite your best inclinations.

--Exposure: This will air as paid media on radio (terrestrial, satellite, and online), in multiple markets around the United States. Your script should not use any creative elements that are specific to one geographic location, but can include phrases like “Join us and we’ll show you how to get started investing in real estate right here in the San Diego area,” as the area can easily be swapped out for each local market.

--Target Audience: We are talking to self-determined individuals with an entrepreneurial spirit. Those who have the courage to say, “I’m going to do it differently. I’m going to live life on my own terms, making money when I want, where I want.” They share the will to change their lives, but they haven’t found the way. For those already investing in real estate, we would address any doubt that they can do better; there is a “systematic way to more transactions and profits” and “they can do it better with us as their personal, credible mentor…” Specific personas to consider:

• The personal real estate owner who struggles to make a more secure future, buying for income and long-term growth of their resources or actively flipping, hungry to learn more.
• The small business owners who face long hours, volatile economies and difficult franchise rules in the business they’ve chosen, whether its tax services, real estate broker or submarine sandwiches.
• The stay-at-home moms/dads who feel helpless after high-powered careers. They spend their days torn between the choice to watch the kids grow and the guilt of being unable to contribute to the family balance sheet.
• The outsourced workers who see their livelihoods shipped overseas in their 50s. They feel the oppression of ageism as they race to find work that keeps their families afloat. Will they find meaningful employment before they are forced to tap their 401k money?
• The Baby Boomers who have saved well but don’t know if it will be enough because they don’t know what medical issues they’ll face as they live longer than any previous generation. Besides, they don’t want to retire. They want to keep working, but have control over how and when they do it.
• The Retirees who want to keep the mental wheels turning with purposeful, meaningful work they can perform. They are concerned about stretching their fixed income and are excited by the thought of still being in control of their money as well as the potential to give back to their community and create a (stronger) legacy for their family.
• The Gen Yers who have the entitlement and fearlessness of youth at their backs and are ready to do things smarter, not harder. To find work/life balance, they’ll work hard sowing seeds for a few years, then harvest to fund adventure.

--Call to Action: The ending seconds of the spot is reserved for an Announcer call-to-action that uses a unique telephone number for each spot, for attribution. You are not responsible for scripting this, but as an FYI, it will read along the lines of this text below:

 We want to give you two free tickets to this special live event. Seating is extremely limited so you must call now to reserve your free tickets. Call us at 1800-123-4567. 1800-123-4567. That’s 1800-123-4567.

This Project will be worth a total of $4,500 and consists of a single Phase: a Script Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: SCRIPT – Upload a PDF of your 1-2 page SCRIPT for a 48-second FortuneBuilders radio spot. You can use the text box to provide a logline or overview of your Script using 250 characters or less. The three most compelling Scripts will be selected as winners and will receive $1500 upon submitting their Winner’s Affidavit, IP Assignment, as well as their final revised script. All scripts will remain private until after the Project is complete. 

--Script Phase Payout: The three winners of the Script phase will each receive $1500 upon submission of their final revised scripts.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
2.  In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
7. Videos must be in the English language.
8. Limit 5 submissions per member, per Phase.
9. You must be at least thirteen (13) years or older to enter.
10. In the event that fewer than 15 Scripts are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
11. The Sponsor will be entitled to reasonable revisions on the finished Scripts without providing additional compensation.
12. Winning creators must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment to claim their prize.
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.