FIAT wants to know YOUR fun and inspirational ownership story and bring it to life! Tell us what being a FIAT owner means to you!

 ** PROJECT UPDATE: For Wildcard Videos the subject must fill out a Sponsor Applicant Form in order to win a prize. PLEASE READ THE VEHICLE GUIDELINES BEFORE TURNING IN A WILDCARD VIDEO. ALL VIDEOS MUST ABIDE BY THOSE GUIDELINES! **

Story Locations:

• Let's Move to America to Fulfill Our Italian Dream - Los Angeles, CA
• 500X e Mia Famiglia - Medford, MA
• Peppino...the Little Red Fiat 500 L - West Deptford, NJ
• Teresa + Todd - San Diego, CA
• Introvert in an Abarth - Seattle, WA
• The Hot Hatch - Covington, VA
• My Life Driven - Springfield, PA
• Stretching the Mileage - Glendale, CA

Just like how your taste in music and clothing can say a lot about who you are, your car too speaks a lot about your personality and how you define yourself. So with thousands of vehicles to choose from, buying or leasing a FIAT is a very deliberate decision separating FIAT owners from the crowd.

Whether you've chosen a FIAT because of its good looks, or because it's so fun to drive, or because it’s just incredibly practical, all FIAT owners know how quickly your FIAT becomes a part of your identity and a vehicle for your personal expression.

Working with Tongal, FIAT wants to know YOUR fun and inspirational ownership story and bring it to life! Tell us what being a FIAT owner means to you!

Please read below for more information:

• THESE MUST BE TRUE STORIES. PAYMENT FOR A STORY WIN IS CONTINGENT UPON YOUR COOPERATION WITH THE WINNING FILMMAKER SELECTED TO BRING YOUR STORY TO LIFE. YOU MAY NEED TO APPEAR IN THE FINAL VIDEO.
• IF YOU ARE SUBMITTING A STORY ON BEHALF OF SOMEONE ELSE, YOUR PAYMENT AND RESIDUAL PAYMENT IS CONTINGENT UPON HIS/HER PARTICIPATION. THE FILMMAKER IS NOT REQUIRED TO OFFER ANY COMPENSATION TO THE SUBJECT.
• WE ARE NOT LOOKING FOR A CAR COMMERICAL.
• Videos should tell the FIAT ownership story in a documentary, entertainment or other non-commercial based style from the point of view of actual FIAT owners.
• You are not allowed to use professional actors in place of the subjects.
• You MUST currently own/ lease a FIAT and keep ownership until the end of the Video Phase.
• You will need to submit an image of yourself and your FIAT during the Story Phase.
• Payment for a win in the Story phase is contingent on your completion of the Winner’s Affidavit, the IP Assignment, and cooperation with the winning filmmaker selected to bring your Story to life in the subsequent Pitch Phase. Payment will be held until the Video Phase has completed and the filmmakers confirm your participation.
• If you win in the Pitch Phase, you will be required to make your own travel arrangements to film the Story winner from the previous phase. 
• This project involves a Social Pack: 1 Behind-the-Scenes Video up to 60 seconds long, 5 Still Images, 1 Vine Video
• The Sponsor requires TWO rounds of revisions during the Video Phase.
• Production Specs:
  • Post Production 
    Video: Shot in HD quality (1920 x 1440p)
    Recommended: H.264; 30, 60fps
    Audio: Recorded and mixed audio through professional audio tech and boom op.
    Exported for online at minimum aspect ratio of 1280 x 720p
    In a .mov or mp4 (or functional format for upload)
    Music: High quality mixed digital sound that is equalized for listening quality
    Exported Audio: AAC, Stereo
     

The goal of this project is to produce an entertaining, inspiring, aspirational and relatable ONE to THREE minute Video around an authentic FIAT owner’s Story. We want viewers to see FIAT as a lifestyle brand that is a reflection of their passions and interests, and in turn, drive top of mind awareness, consideration, and interest in the brand. The takeaway should be: The FIAT brand not only offers “me” a vehicle “I” need for my life but is a lifestyle brand that embodies the same city-centric passions and interests “I “ have.

We want viewers to become aware of the FIAT brand and show off its brand persona and its brand pillars:

Brand Persona:

FIAT is an admired source of lifestyle content for city-minded Creative Innovators. Aside from making great cars, we are deeply cultured in the verticals of art, music, dining, travel and fashion.

Brand Pillars:

• AGILE: THE FIAT BRAND DELIVERS AN UNEXPECTEDLY AGILE DRIVING EXPERIENCE.
• MODERN ITALIAN: THE FIAT BRAND REDUCES DESIGN TO ITS SIMPLE ESSENCE AND DELIVERS IT BEAUTIFULLY.
• URBAN INSPIRED: THE FIAT BRAND CHARACTER DRAWS ENERGY AND INSPIRATION FROM THE ENERGY OF AN URBAN ENVIRONMENT.
• FLIRTATIOUS: THE FIAT BRAND IS APPROACHABLE, REFINED AND UNDERSTATED IN ITS SEX APPEAL.

Check out the links below for inspiration:

• www.fiatusa.com
• www.youtube.com/fiatusa
• www.facebook.com/fiatusa
• http://vimeo.com/originals/ownyourtomorrow (Testimonial based campaign for Charles Schwab)
• Also note that FIAT USA social channels currently have a campaign using #first500 where fans are asked to submit stories around their vehicle’s first 500 miles. Please use submissions from this campaign (Facebook, Twitter, Tumblr and Instagram - handle: @FIATUSA) for inspiration as well.

NOTE: The ONE to THREE minute Video and Social Pack: ONE (1) Behind-the-Scenes Video up to 60 seconds long, 5 Still Images, 1 Vine Video are both due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.

--Key Marketing Messages:

• FIAT isn’t just another run-of-the-mill European import. FIAT is the essential Italian driving experience.

--Target Audience:

The target audience is Creative Innovators.

• URBAN - While not always living in an urban environment, they are urban-minded and derive an inspiration and energy from the electric nature of a city.
• CURIOUS - Both interested and interesting, they actively seek out inspiration driven by wonder and curiosity. They never stop learning.
• INDEPENDENT - They are self-assured without being arrogant, possessing conviction that directs them as they strive to become better versions of themselves. They are socially oriented, sharing values with other like-minded individuals yet independent enough to remain distinct from the crowd.
• PASSIONATE - They are intensely emotional and possess an enthusiasm for the FIAT brand that they love to express to others.
• FUN LOVING  - They enjoy everyday experiences by finding happiness in the little things and moments, choosing brands and possessions that are “just right for them.” They find the smile in everyday stories and situations.

--Executional Mandatories:

STAY AWAY FROM:

• Drinking and driving
• Texting while driving
• Competitive brands
• Showing license plates

--Tone: The tone of your Video should be light and uplifting-----with a sense of fun and creative storytelling.

Tonal Guidelines:

• Active - Always add value to conversation wherever possible.
• Human – We talk about our interests and activities as fans would, using colloquial language. We don’t over use hashtags and/or emojis.
• Witty – We have a sense of humor but we aren't sophomoric. Our humor is grounded in the turn of phrase vs. irreverence.
• Sophisticated – FIAT is proud of its heritage in Italian history now in America. We do not lean into stereotypes. Our version of Italy always has a level of sophistication and European sensibility.
• Accessible – FIAT is high end but not snobby.
• Flirty – When appropriate, our exchanges with fans can be playfully flirtatious. But we are not crass and we avoid innuendo.

--Exposure: Your Video will be used on FIAT’s social, digital, and industrial channels.

This project will be worth a total of $120,000 and consists of THREE Phases: a Story Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: STORY - Tell us your FIAT Owners' Story in 500 characters or less. You will also need to submit an image of yourself and your FIAT.

The winning Story creators will receive $500 each and a 5% one-time residual payment for any winning Videos based on their Story. (That means if your winning Story is the basis for the 1^st place Video, you will receive $1,000, 2^nd place Video $800, 3^rd place Video $500, 4^th place - 8^th place Video $350)– see Video Phase Payout details for more information.

NOTE: Payment for a win in the Story phase is contingent on your completion of the Winner’s Affidavit, the IP Assignment, and cooperation with the winning filmmaker selected to bring your Story to life in the subsequent Pitch Phase. IF YOU ARE SUBMITTING A STORY ON BEHALF OF SOMEONE ELSE, YOUR PAYMENT AND RESIDUAL PAYMENT IS CONTINGENT UPON HIS/HER PARTICIPATION. THE FILMMAKER IS NOT REQUIRED TO OFFER ANY COMPENSATION TO THE SUBJECT. 

PHASE 2: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Stories from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Script (Optional): This should include dialogue from the video you intend to create. 
• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.
• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The SEVEN (7) most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $5,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $7,000 at a minimum, and have a chance to compete for the $20,000 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Story winners). For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 3: VIDEO - The SEVEN (7) winners from the Pitch Phase will each create a ONE to THREE minute Video based upon his/her winning Pitch.

NOTE: The ONE to THREE minute Video and Social Pack: ONE (1) Behind-the-Scenes Video up to 60 seconds long, 5 Still Images, 1 Vine Video are both due at the close of the Video Phase.

All other creators are invited to enter a Wildcard (What Is a Wildcard?) submission that can be based on one of the winning Stories from the previous Phase or a totally original Story that is not based on any winning material from the Story Phase. NOTE: Your Video must still be based on a TRUE Story and cannot have actors in place of the original Story subject.

The Judges will score all Wildcard submissions and the highest scoring Wildcard Video along with the SEVEN (7) winning Videos submitted by Pitch winners will be scored to determine the standings for the Video Phase. Remember, the SEVEN (7) Pitch winners, along with the winning Wildcard creator, will receive prizes.

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1^st place $20,000, 2^nd place $16,000, 3^rd place $10,000, 4^th – 8^th place $7,000 (less any 5% one-time residual payments paid to the Story winners, as applicable).

--Music: Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE.  They specialize in the creation of custom music, on-demand.  

Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE. 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won up to $500 per place. Check out more about our Referral Program in FAQ.

1. The Video MUST not exceed THREE minutes in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.