Create a Brand Belief, Brand Promise and Tagline for Exuviance that communicates the brand’s skin care expertise in a friendly and approachable way.

You may not have heard of Exuviance but you definitely know their work. The company founders were the first to discover Alphya Hydroxy Acids (AHAs) – one of the most important ingredients in skin care. Over 100 patents later, they’ve drawn on that scientific heritage to create a range of cutting-edge skin care solutions, from acne treatment to anti-aging.

Exuviance users swear by their products for one simple reason: they actually work. Everyone who knows Exuviance, loves them. The problem is that not everyone knows them yet.

That’s where you come in. In previous projects, we asked you to tap into your inner marketing guru and give us some Observations and Insights on skin care. Now Exuviance needs your help creating a Brand Belief, Brand Promise and Tagline that communicates the brand’s skin care expertise in a friendly and approachable way.

Take a look at the following Insights gleaned from the previous Tongal project:

• Good skin care is about being in control. We like to feel that when we take action, we see a result. The same applies to skin care: we prefer to use products that have an effect that we can control.
• Routines are powerful. Skincare routines are not just a matter of good skin, but are linked to emotional and mental well-being and are a vital part of self care.
• Everyone wants great skin, but everyone’s skin is different. One size does NOT fit all. People need the ability to build their own customized skin regimens with clarity and simplicity, with a central place to both share and find tips.

Use any or all of these to inform your work and give us an innovative Brand Belief, Brand Promise and Tagline for Exuviance. For more information, check out the Exuviance Brand Background in the Assets tab and read the explanations below:

Brand Belief: Based on the brand background and Insights listed above, tell us what you think Exuviance’s Brand Belief should be in 250 characters or less. A Brand Belief is the philosophy or core view of the brand that helps guides everything they do as a business. For instance, Danone believes: “Good health is everything to all of us”. Check out this link for more info.

Brand Promise: Based on your submitted Brand Belief, tell us what you think Exuviance’s Brand Promise should be in 250 characters or less. The Brand Promise is a brand’s commitment to consumers that stems from its core philosophy established in the Brand Belief. For instance, Danone promises: “We will stand next to everyone’s quest for good health, by encouraging diets and lifestyles that bring the most benefit in people’s lives.” Check out this link for more info.

Tagline: Give us a succinct and compelling tagline for Exuviance that reflects your Brand Belief and Promise in 140 characters or less.

The goal of this project is to create a compelling Brand Belief, Brand Promise and Tagline for Exuviance and their line of skin care products. Use the brand info and Insights presented in the background section to help you.

--Key Marketing Messages: Exuviance is expertly formulated with proven ingredients by world leaders in anti-aging dermatology. Exuviance products deliver real results that visibly transform the skin.

--Target Audience: Women 30+ seeking highly effective, credible skin care solutions who believe that investing in high-end skin care products is worth it.

--Tone: Conversational, empathetic, confident, credible, approachable, friendly.

This Project will be worth a total of $5,250 and consists of a Brand Promise Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: BRAND PROMISE– Tell us your Brand Belief for Exuviance (in 250 characters or less) based on the info and Insights listed in the brief. Then tell us your Brand Promise that builds upon your Belief in 250 characters or less. Finally, please give us a compelling Tagline that reflects your Brand Belief and Promise in 140 characters or less.

--Brand Promise Phase Payout: Winners of the Brand Promise Phase will earn the following prizes: 1^st place $3,000, 2^nd place $1,500 and 3^rd place $750.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member, per Phase.

7. You must be at least thirteen (13) years or older to enter.

8. Submissions must be in the English language.

9. In the event that fewer than 100 Brand Promises are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

10. Winners must complete the standard Tongal W-9, Winner Affidavit, and IP Assignment.

11. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.