To inspire new mothers to think about the importance of their child’s development, let’s produce Videos that bring to life a baby's first sensory experiences in creative and emotional ways. 

Imagine the world around you, filled with experiences that stimulate the senses. Hearing your favorite song. Feeling the warmth of sunlight on your skin. Giving your parents a hug. Smelling a cake in the oven, and then an hour later, tasting it.

Now try to remember what those experiences were like the first time they happened, and you’ll have an idea of what a newborn baby feels moment by moment as the world unfurls before them.

Imagine your mother’s warmth and heartbeat as she holds you against her chest. The feeling of warm, lathered water on your skin. The first time you hear music. The first time you feel the breeze and hear the sound of leaves rustling. A kiss on your cheek. The power of you and your mom locking eyes during a game, a bath, a song.

We need your help to tell this story. Bring this orchestra of sensory experiences to life and show how they slowly introduce a baby to the world, and work to shape their developing brain.

The goal of this project is to create 30-60 second Videos (with 15 second cutdowns) that bring to life the wonder of the senses and intimate bonding experiences with mom for a baby (0-3 years).

Think about the visceral, tactile and sensory experiences for a baby. Bring ‘smell, sight, taste, sound and touch’ to life in a creative way so viewers will be able to feel the experiences themselves. Inspire Moms to think about how important each of these developmental moments and sensory experiences are to their baby. Your Video does not have to be from a baby’s POV, it can feature babies – how can you show & share this sensory journey? The Sponsor is open to live action, animation, mixed media - however you creatively see this coming to life. 

Ideators AND Filmmakers: Think about themes that are globally relevant - the excitement and wonder of the senses for a newborn baby, the closeness a mother feels when she is interacting with her baby. These are true for every mother no matter where in the world she lives. How should this story be brought to life in a way that is relatable and shareable?

While bath time or bathing rituals should be a part of your Video, you do not need to focus on bathing and you should not show packaging/branding/labels of any bath products. 

Important Note:  Authenticity is KEY. Families and scenarios should feel like real life and be relatable. Also, these videos should feel relevant to moms/babies/families all over our world and do not have to be in English.

DO USE:

• Bright, high contrast photos with baby engaging or interacting with their surroundings.
• Real life situations, not posed or studio shot. Think about what a real mom posts on Instagram.

DON’T USE:

• ‘Stock” looking imagery with white background.
• Image of perfect baby and family, smiling, looking at camera.

NOTE: The 30-60 second video and 15 second cut-down are both due at the close of the Video Phase.  Please upload them as separate videos when submitting your Videos.

--Inspiration: Check out these videos for inspiration. 

• https://www.youtube.com/watch?v=VI8yKCkl2HA
• https://www.youtube.com/watch?v=FJ39-KJr_vA

--Key Marketing Messages:

• Each new sensory experience helps your baby develop and learn. [You do not need to use this language, but your Video should convey this sentiment.]

--Target Audience:  Pregnant women and new moms with babies 0-6 months old, GLOBALLY.

--Executional Mandatories:

• Think about the visceral, tactile and sensory experiences for a baby. Bring these to life in a way that viewers will be able to feel the experiences themselves.
• Bumpers will be provided to the finalists in revisions.
• Product DOES NOT need to be featured in the Video, and do not show packaging/branding/labels. Your Video should not feel branded or sponsored.
• Don’t show unattainable or idyllic families/scenarios. Make sure that your Video is relatable, authentic, and real-life.
• When showing a baby in a bath, you MUST ALWAYS show mom or dad’s hand on baby for safety. Baby MUST NOT be shown unattended near water. When showing a baby, do not show genitals.
• We encourage diversity. All languages & ethnicities are welcome.
• DO NOT show a baby under a running faucet as it’s a safety hazard. In addition, any bath faucet should have a cover over it so the baby doesn’t hit his head on it.

--Tone:  Emotional, inspiring, uplifting, warm, loving. Authenticity is KEY. Families and scenarios should feel like real life and be relatable.

--Exposure:  This Video is intended for use on social and blogger sites.

This Project will be worth a total of $45,000 and consists of 3 Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: IDEA  – Tell us your Idea for the Wonder of Bath Time Project in 140 characters or less.  Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.  As always, Ideas should be clever and engaging.  The winning Idea creators will receive $250 each and a 5% one-time residual payment for any winning Videos based on their Idea. (That means if your winning Idea is the basis for the 1^st place Video, you will receive $825, the 2^nd place Video $450, 3^rd place Video $375, 4^th place Video $250) – see Video Phase Payout details for more information.

PHASE 2: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Script (Optional): This should include dialogue from the video you intend to create. 

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The 3 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $2,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $5,000, at a minimum, and have a chance to compete for the $16,500 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 3: VIDEO – The 3 winners from the Pitch Phase will each create a 30-60 second Video with a 15 second cutdown based upon their winning Pitch.

NOTE: The 30-60 second Video and 15 second cut-down are both due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.

All other creators are invited to enter a Wildcard (What Is a Wildcard?) submission that can be based on one of the winning Ideas from the previous Phase or a totally original concept that is not based on any winning material from the Idea Phase.  The Judges will score all Wildcard submissions and the 1 highest scoring Wildcard Video along with the 3 winning Videos submitted by Pitch winners will be scored to determine the standings for the Video Phase.  Remember, the 3 Pitch winners, along with 1 Wildcard creator, will receive prizes.

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $16,500, 2nd place $9,000, 3^rd Place $7,500 and 4^th place $5,000 (less any 5% one-time residual payments paid to the Idea winners, as applicable).

--Music:  Tongal has partnered with three premiere music providers: Audiosocket, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $1,900 up to $500 per place) in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Video MUST not exceed 60 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Limit 5 submissions per member, per Phase.

9. You must be at least thirteen (13) years or older to enter.

10. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

11. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

12. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

13. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

14. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.