Keeping the same modern edginess and energy that has come to be associated with T-Mobile, create a suite of eye-catching animated videos and static photos for some of the year-round offers that T-Mobile has for its employees.
T-Mobile employees post about T-Mobile on social media all the time, and when they do, they want to show up with cool content too, especially when it comes to talking about the amazing stuff the company offers - whether we're talking benefits, products, features, or phones. That's probably no surprise for you though, because Tongal's been creating content for them - in projects just like this - for quite some time. What's new this time around is that we're refining our creative direction a bit to reflect the style of content that T-Mobile has responded to most often, to make sure you hit closer to the mark, and that we keep seeing new creators in the mix.
For subject matter this time around, T-Mobile is promoting its latest "evergreen" offerings, such as their 5G Home Internet service, their global cell coverage, and the unique phone plans they have. The goal here is to produce a suite of content - both videos, and static images - to promote three distinct T-Mobile offerings, which we cover in the Background. Ultimately, you'll create multiple pieces of content to promote each offering, but we'll break it all down in greater detail after creators are selected.
We're aiming for something that feels a little more modern, slick, edgy, confident, and cool. Think about designs that bring a dynamic energy that almost feels electric, and that's tech-forward in its design aesthetic, with slick visuals - perhaps a little unexpected playfulness, but nothing that you'd really call "quirky" or "corporate." We expect that you'll want to lean heavily on 2D animation and mixed media styles, and 3D if it makes sense, but motion text alone doesn't feel like it'd be enough, and if you're using stock imagery or video, you'd have to do something transformative with it. Stop motion and papercraft probably feel a little too DIY for this. Highly recommend you check out links in the Background to see what T-Mobile's had created lately.
In terms of the assets, the videos can range in length from :05 to :20, but it would be good if you planned for the fact that they will loop when used. The images won't be screengrabs, but tailor-made unique assets, although they should obviously feel like part of a coherent suite with the videos. Your messaging should be pretty simple and straightforward - we want the artistry of the asset to shine, and hook audiences, so that that simple message lands.
In order to still bring different artistic perspectives, two creators will be chosen for this project. Keep in mind that this is primarily for T-Mobile employees to share too; they will do so on their personal social media accounts for their family, friends, and professional contacts. That's why it's gotta be cool.
For your pitch, we'd request that you submit a proof of concept / first draft of an image for the AAA asset along with your Treatment. We'll need to deliver several AAA assets by Friday, 05/05, so that's a top priority. For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are a total of 2 videos and 11 static images, per creator.
TIMELINE: HERE
EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.
TARGET AUDIENCE:T-Mobile employees, friends, family, business contacts, and social networks. This runs the gamut because we're talking about both corporate and in-store employees, so go for broad appeal.
TONE:
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
T-MOIBLE OFFERINGS AND KEY MESSAGING: You don't need to include all the bullet points for each of the offers messaging, but it should help demonstrate how they're discussing their offers. It's likely that you may create more than one asset with the same messaging - that's okay - we're trying to provide a diverse range of options for T-Mobile employees to use when they post on social media.
#1- T-Mobile's 5G Network & AAA Partnership - You *may* create 1 video for this, but you'll definitely create at least 3 images.
#2 - Travel Benefits and "Coverage Beyond" Offering - You'll likely create 1 video for this, and at least 3 images.
#3 - T-Mobile 5G Home Internet - You'll likely create 1 video for this, and at least 3 images.
PREVIOUS T-MOBILE CONTENT: This is some of the recent video and image content created on Tongal, and they're all great examples of the style we're looking for, but still showcase how much diversity is possible.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and content will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer beforehand, and an account will be created for you to access the library and its features. Once your video submissions are approved by the Sponsor, you must provide a complete list of all Storyblocks video content that you used. "
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.