Create a mix of eye-catching animated videos and static images for some of the year-round offerings that T-Mobile has, keeping the creative and dynamic feel that has grown to be synonymous with T-Mobile.
T-Mobile's always got a lot of good stuff going on - whether it's perks, products, features, or phones - and when their employees turn to social media, all set to talk about that good stuff, they want to show up and post some dope content. In the past, that meant creating cool animated GIFs, and you've probably seen one of the many GIF projects that we ran last year. For 2023 though, we're evolving. Instead of GIFs, we're now delivering the same content as short videos, with sound and music, and none of the pesky quality trade-offs that come with the GIF format. Yay! With that in mind then, we're looking for animators, illustrators, and other design wizards who can create something elevated and unexpected, and this project's going to involve promoting T-Mobile's "evergreen" offerings, like global cell coverage and in-flight WiFi, their 5G Home Internet service, and the special phone plans they've got for first responds, veterans, and senior citizens.
The goal here is for you to create a suite of six assets to promote three different T-Mobile offerings, which we cover in the Background. The content needs to be bright, energetic, and eye-catching, and we'll need a single short animated video for EACH of three offerings, as well as a single static image for each offering, and they should all convey some key messaging about the various perks, features, and advantages that set T-Mobile apart. Videos can be anywhere from :05 to :20, but know that when they're used, they'll LOOP, so it'd be cool if you planned for that.
Two creators will be greenlit for this project, as we are looking to have some stylistic variety, and when we say "animated," we mean that we're open to traditional motion graphics and 2D, but also stop motion, 3D, papercraft, mixed media, or something else entirely. It's up to you, but keep in mind that this really is for T-Mobile's employees to share, top to bottom, and they're gonna share this on their own social feeds, for their own family and friends and business contacts. That means your style can't feel über corporate. Polished and professional, sure, but T-Mobile's the Un-carrier - think cool, clever, even a little quirky. You can use stock photography, but we don't want to see stock photos of smiling actors against a magenta background with some text - that's boring. We're also looking for more than motion text with crazy abstract shapes and lines. Check out some examples in the Background, then go wild.
For your pitch, we highly recommend submitting a proof of concept video or static image along with your Treatment. For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 6 total assets, per creator.
TIMELINE: HERE
EXPOSURE:
TARGET AUDIENCE: Employee's friends, family, business contacts, and social networks.
TONE:
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.
T-MOBILE EVERGREEN OFFERINGS: While you should touch on some of the messaging below in your content, the text here is intended as description, not required copy.
PREVIOUS T-MOBILE GIFS: Prior to this project, all content was delivered as a GIF, and these are just a few of the recent GIFs created on Tongal. They're a good example of how much stylistic diversity and freedom you have in approaching this project. For the static image assets, take a look at these and imagine what a single frame would look like.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and content will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer beforehand, and an account will be created for you to access the library and its features. Once your video submissions are approved by the Sponsor, you must provide a complete list of all Storyblocks video content that you used. "
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.