You know the cell phone drill: Plug in before you get in bed. Plug in when you get in the car. Plug in when you get to the office. Borrow a friend’s plug before you go out. Plug in whenever you see a plug. Forget turning into a cat lady, you are the charger in-every room guy.

You probably spend more time checking your battery life than you do checking your phone, which officially turns the device you rely on most into the most unreliable device you own.

Lucky for us, Duracell®  (the brand you already trust to keep tons of your gadgets going strong) has created a solution. With Duracell Powermat PowerCases, PowerPacks and Powermats, you give your smartphone and tablets and extra life AND juice up wirelessly simply by placing your phone (in its case) onto a Powermat. That means you can kiss your tangled pile of cords goodbye, and never get stuck next to a plug waiting for your battery to reach 100% so you can get back to living your life.

Now Duracell Powermat needs YOU to come up with a tagline/slogan – one sentence or phrase that will express to 24-44 year old smartphone and tablet users that Duracell Powermat is a necessary accessory to keep their devices charged all day, hassle free.

The goal of this project is to create (using 140 characters or less) a Tagline or slogan that in one short phrase or sentence convinces 24-44 year old smartphone and tablet users that Duracell Powermat is a necessary accessory to keep their devices charged all day, hassle free.

--Important Considerations:

• Avoid focusing on the problem or doom and gloom.
• Your tagine should not criticize iPhones. Don’t focus on the problem of battery life, rather highlight how awesome the Duracell PowerCases, PowerPacks and Powermats are.
• Check out the product here: https://www.youtube.com/watch?v=I4uuyOWQrao&list=UUKnZ3bqOjnt2WxV4wdi3gaQ

--Target Audience: 24-44 year old frequent smartphone and tablet users in the US.

This Project will be worth a total of $2,500 and consists of 1 Phase: a Tagline Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: TAGLINE – Tell us your Tagline for Duracell Powermat in 140 characters or less.  Remember, a Tagline should be a short, memorable slogan or phrase that gets the thought across without a lot of explanation. The winning Tagline creators will receive $500.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

7. Taglines must be in the English language or subtitled.

8. Limit 5 submissions per member, per Phase.

9. You must be at least thirteen (13) years or older to enter.

10. In the event that fewer than 100 Taglines are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

11. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.