Adapt a pre-existing Purina ONE asset into a :30 direct response video optimized for Roku with their creative best practices in mind.

Purina ONE pet food expertly combines natural, high-quality ingredients to create nutrition that can lead to visible differences in your pet's health. Roku is America's #1 streaming platform. Together, through a brand new partnership with Walmart, they will be bringing consumers the opportunity to purchase Lamb and Rice Formula Dry Dog Food directly from a connected TV using the power of the Roku remote. The goal of this project is to create a direct response video that prompts viewers to 'Pick Up Your Roku Remote To Purchase On Your TV Screen.'

Using a combination of this :15 video and these additional assets, you'll create a :30 video that adheres to Roku's creative best practices and that integrates a strong call to action (CTA) leading the viewer to press OK on their Roku remote. We're open to creative takes on how to best do this, whether that's on-screen text and animation or new voiceover. However, we don't expect the creative direction of the original video to be drastically altered. The biggest challenge you face is in extending this video to :30 while incorporating that strong call to action. Roku's best practices do call for the CTA to be in the beginning and end, but it's most important that it fits in naturally with the flow of the current video. As the additional assets are all stills, we expect this execution to be motion graphics and VO heavy in order to get the idea across. 

The brand has also requested that you find a way to incorporate this QR code with the MyPurina logo and headline: "“Download the myPurina app to earn rewards when you buy your Purina ONE favorites at Walmart!” or abbreviated “Download to earn rewards when you buy Purina ONE at Walmart!” In doing so, ensure that it does not directly compete with the Roku-specific CTA. 

Note that an interactive overlay will be placed over your video by the Roku team before it's deployed. You don't have to do anything special for this, but it would be helpful to plan your visual arrangement to accommodate the eventual inclusion of this overlay. To clarify, you WILL NOT be editing the overlays, so don't use this as part of your pitch. Check out more information on how the interactive element works, as well as Roku's creative best practices in Background. It's important to note that while you'll be adapting to Roku's creative best practices, you should still adhere to Purina's brand guidelines.

Importantly, Purina is a Screen Actor's Guild (SAG) signatory, so your voiceover actor will receive the SAG minimum usage rates (i.e. 4 weeks usage at $1,574 per talent). To clarify, the actor does not have to be a member of SAG, and the aforementioned rates will be paid to the actor independent of your production budget on top of any compensation agreement you may arrange with your actor. This should help you bring in some talented VO artists; we've included more detail about SAG in the Executional Mandatories and are happy to answer any further questions you may have about this process.

For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 2 total video assets.

• One :30 video (16x9)
• One alternate :30 version (16x9) 
• Alternate variations will involve minor editorial changes, such as CTAs, end-card designs, on-screen text copy, voiceover lines, or other minor edits. This will be decided between the selected editor and client during the revisions process.

TIMELINE: HERE

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.

• Roku Streaming Services

TARGET AUDIENCE:

• Dog Owners

EXECUTIONAL MANDATORIES: 

• Adhere to Roku's creative best practices.
• Must include the CTA 'Press OK to Shop Now.'
• Must use VO for CTA in at least one creative version.
• DO NOT animate or alter the overlays. You will not be editing or altering the overlays. They are placed on your video AFTER delivery.
• You must hire SAG talent and/or pay SAG minimum usage rates for any talent in your video, and you must also specify that this is a SAG production in any casting calls. This does not mean that you're limited to casting SAG voice actors though; instead, any actor you hire must be paid the SAG minimum usage rates (4 weeks, $1,574 per talent), and that payment will be handled through Tongal's vendor. If your actor is not SAG, they will need to sign a Taft-Hartley form for the union. Tongal can help you with this paperwork if you've never done it before, and it's not difficult.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

ROKU INTERACTIVE ADS:

With Walmart Connect + Roku, streamers will now be able to purchase any product fulfilled by Walmart right on Roku, America's #1 streaming platform, by simply pressing OK on their Roku remote.

Here is an example of the overlay in action. As you can see, once the viewer hits okay to buy they're taken to a checkout screen wherein they can quickly purchase the item using pre-populated payment information without interrupting the flow of their viewing experience. 

Your number one goal, as stated above, is to get the viewer to Press Okay to Buy. This technology is relatively new, so Roku is interested in unique ways to tackle this challenge.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• SAMPLE VIDEO (REQUIRED): Utilizing the provided video, please provide a :30 sample video demonstrating your approach to optimizing them for Roku, while integrating the messaging elements outlined in the Executional Mandatories.

The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.

Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal. 

BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.

REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.

MUSIC: If you use any music from a library for your content, you MUST use one of Tongal's three music providers - Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.

ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.

To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.