Create a Script for a 30-second Schnucks Radio Spot that introduces grocery shoppers to Schnupons and explains how they can avoid being That Guy. Scripts should highlight how fast and easy it is to start saving with Schnupons.

There are few people grocery shoppers fear more than That Guy. You know – that guy at the head of the line who spends an hour searching through a giant bag of coupons just so he can save a few cents on peas. You don’t ever want to hold up the line and get caught being  That Guy.

Luckily, Schnucks has a better way to save. Introducing Schnupons - the fun word that equals great additional savings every day without needing a pair of scissors.  Just visit Schnupons.com on your home computer or mobile device to create a Schnupon account where you’ll be presented with the latest amazing coupon deals you can now clip digitally and add to your digital wallet. Then, the next time you’re in line at Schnucks, just give the cashier your phone number or scan the barcode on your mobile device and your Schnupons will automatically be deducted from your total bill. No bag required.

Now, Schnucks is looking for one talented writer to create a clever and upbeat script that raises awareness of Schnupons and uses humor to tell shoppers how they can avoid being That Guy at the grocery store by utilizing Schnupons. Check out the objectives tab to find out more.

The goal of this project is to create a Script for a 30-second Schnucks Radio Spot that introduces grocery shoppers to Schnupons and how they can avoid being That Guy. Scripts should highlight how fast and easy it is to start saving with Schnupons.

--Key Marketing Messages: 

• Save time and money
• Schnupons, our new digital coupons.
• One silly word, hundreds of savings.
• Love coupons? Get Schnupons.
• Unique offers, only available online.
• Schnupons help you to save additional money to our weekly deals and specials.
• Clip. Shop. Save. at Schnupons.com

--Target Audience: Household gatekeepers, primarily women (70%) with an average age of 35-49. Has a family, with children and she shops at multiple grocery stores. Lives in the St Louis metro area.

--Executional Mandatories:

• Brand name must be said within first 3 seconds. Scripts must mention Schnucks 3 to 4 times in the spot.
• Must clearly communicate what a Schnupon is and how easy it is to “clip, shop, save.”

--Tone: Engaging, fun, playful, clever, smart, new and upbeat.

• Schnucks is a brand most people know and grew up with. This spot should make listeners feel like we are trying new things and evolving to better meet their needs.  We are still the same great brand, just doing things in great new ways.
• These spots can be humorous but please consider what might be relevant humor for the Midwest.
• This should not feel like your average/run of the mill grocery store spot. It’s meant to be memorable and turn heads.

PHASE 1: SCRIPT – Upload a PDF of your 1-2 page SCRIPT for a 30-second Schnucks radio spot based on the winning Concept. You can use the text box to provide a logline or overview of your Script using 250 characters or less. The most compelling Script will be selected as a winner and will receive $1,000 upon submitting their Winner’s Affidavit, IP Assignment, W-9, and final revised script. All scripts will remain private until after the Project is complete.

--Script Phase Payout: The winner of the Script phase will receive $1,000 upon submission of their final revised script.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

7. Scripts must be in the English language.

8. Limit 5 submissions per member, per Phase.

9. You must be at least thirteen (13) years or older to enter.

10. In the event that fewer than 15 Scripts are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

11. The Sponsor will be entitled to reasonable revisions on the finished Scripts without providing additional compensation.

12. Winning creators must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment to claim their prize.

13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.