The truly great toys are the ones that compel kids to see the limitless possibilities of their own imaginations. They inspire them to view the world not as something to passively observe but a place to bring their own ideas and creativity to bear. Plus they’re really fun to play with!

For nearly 80 years Hasbro has been inspiring kids to use their imaginations and have a blast doing it. In keeping with this ideal they developed DohVinci -- an awesome new way for kids ages 7-10 to make art and express their creativity. You can see it in action here. Similar to a certain digital platform DohVinci empowers individuals to set their creativity free.

Arriving in stores later this year DohVinci wants you to come up with cool and innovative ways that kids can create and play with this new craft friendly toy. Please read the Objectives section for all the important details and prepare to unleash your inner crafter!

The goal of this project is to make an authentic and aspirational 30-90 second Video that gets kids ages 7-10 excited about the endless creative possibilities of DohVinci. Please check out this video to see it in action and get your creative juices flowing. However, before you get started Hasbro would like to you to consider the following questions:

• What ways would kids (ages 7-10) use DohVinci in ways we haven’t imagined and inspire different ways of thinking?

• Where and what they would use it on?

• What do they want to design around seasons and holidays like summer or Halloween?

Additionally, while the target audience is kids 7-10 Hasbro would also like to open the project up to artists in general (any age or gender) to see what creative ideas and applications they can come up with.

DohVinci brand personality: Inclusive, encouraging, experimental, and passionate.

--Key Marketing Messages: DohVinci is a new, fun and exciting way of expression through style and design. It’s creativity that pops off the page!

--Target Audience: Kids 7-10 years old.

--Executional Mandatories:

• Do not show competing products.

• Don’t use on any surface that wouldn’t be okay to paint on.

• Don’t use on public property.

• Don’t use on or near a heating element e.g. lampshade, light bulb, etc.

--Tone: Authentic, creative, and aspirational.

--Exposure: Hasbro’s web properties and social channels.

Product: Product will be provided to the Pitch winners and a limited number of Wildcard producers.

Bumper:  If you would like to create a bumper please see the Assets tab for logos and product shots.

This Project will be worth a total of $40,000 and consists of 3 Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: IDEA  – Tell us your Idea for Hasbro’s DohVinci in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. The winning Idea creators will receive $250 each and a 5% one-time residual payment for any winning Videos based on their Idea. (That means if your winning Idea is the basis for the 1^st place Video, you will receive $750, the 2^nd place Video $425, 3^rd place $300, 4^th place $250) – see Video Phase Payout details for more information.

PHASE 2: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Script (Optional): This should include dialogue from the video you intend to create. 

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

• Image (Optional): Additional concept art, storyboards, shot list, casting notes, anything that helps get your point across.

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The 3 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $1,500 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $5,000 at a minimum, and have a chance to compete for the $15,000 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 3: VIDEO – The 3 winners from the Pitch Phase will each create a 30-90 second Video based upon their winning Pitch. All other creators are invited to enter a Wildcard (What Is a Wildcard?) submission that can be based on one of the winning Ideas from the previous Phase or a totally original concept that is not based on any winning material from the Idea Phase. The Judges will score all Wildcard submissions and the 1 highest scoring Wildcard Video along with the 3 winning Videos submitted by Pitch winners will be scored to determine the standings for the Video Phase. Remember, the 3 Pitch winners, along with 1 Wildcard creator, will receive prizes.

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1^st place $15,000, 2^nd place $8,500, 3^rd place $6,000, 4^th place $5,000 (less any 5% one-time residual payments paid to the Idea winners, as applicable).

--Music:  Tongal has partnered with four premiere music providers: Audiosocket, Killer Tracks, Epidemic Sound and Music Dealers. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the four providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $1,475 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Video MUST not exceed 90-seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. Videos must be in the English language or subtitled.

8. Limit 5 submissions per member, per Phase.

9. You must be at least thirteen (13) years or older to enter.

10. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

11. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

12. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

13. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codecto claim your prize.

14. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.