Create an inspiring video about the exciting intersection of digital and health to help a pharma company kick off their Digital Innovation Summit. 

The technology of health looks a lot different now than when we used to get lollipops after shots. That’s because innovative digital tools are drastically changing the way people engage with their health. Whether it’s educational content online and mobile apps that track your wellness; devices that measure your fitness and monitor your heart rate and glucose levels; or even remote patient monitoring – the interactivity of healthcare has evolved.

Think about it: how has digital innovation impacted healthcare? How has it given you a more personalized experience when it comes to treatment that’s customized for you? How has it helped you become more aware of taking control of your own health – from providers to medication to managing chronic disease? How has it connected you to the right healthcare professional in times of need?

Now, a pharma company that is a leader in digital health wants your help! Together, let’s make a feel-good video that inspires a room of marketers to reflect on the innovative ways people are using digital to manage their health.  Read on for more thought-starters and reference links…

The goal of this project is to create an exciting and inspiring Video, up to 3 minutes in length, that will screen live at the inaugural Digital Innovation Summit this December. Let’s get digital marketers at this pharma company excited about the impact of digital health innovation that is already out there and thinking toward the future as to what’s possible.

This is less about all of the cool fitness gadgets that are out there, and more about how digital is enabling greater education, awareness and management of diseases.

Your Video will kick off this groundbreaking two day summit and set the tone for viewers to engage in thought-starters like:

• “How can leading edge digital innovation spark new ways to engage stakeholders differently in the evolving healthcare journey?”
• “How can digital improve people’s ability to manage health (such as the rise of digital health tools and technologies for engagement, education, awareness, chronic disease management, etc)?”
• “With this in mind, what new ways can we leverage digital when developing our marketing materials?”

--Inspiration:

• TED talks, iPad commercials: https://www.youtube.com/watch?v=RQieoqCLWDo
• “Is Social Media a Fad?”: https://www.youtube.com/watch?v=sIFYPQjYhv8

--Key Marketing Messages:  Innovative digital tools are drastically changing the way people engage with their health.

• Digital health technology is enabling people living with disease to become more involved with owning their health, and giving them the digital tools to take better control.
• It’s bringing health care professionals and people living with disease closer together.
• And it’s driving new product innovation which helps physicians and people living with diseases to deliver improved outcomes.

--Target Audience:  Pharma Digital Marketers

--Executional Mandatories:

• Stay away from any messaging that is anti-pharma.
• Do NOT call out drug names or pharmaceutical/med device manufacturer names.

--Tone:  Motivational, visionary, empowering, inspiring, a sense of urgency / relevancy.

--Exposure:  Intended for use on the big screen at the Digital Innovation Summit.

This Project will be worth a total of $12,500 and consists of TWO Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on the Project Objective using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Script (Optional): This should include dialogue from the video you intend to create. 

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $5,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $7,500. For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

PHASE 2: VIDEO – The ONE winner from the Pitch Phase will create a Video, up to three minutes in length, based upon their winning Pitch.

--Video Phase Payout: The winner of the Video Phase will earn the following prizes: 1st place $7,500.

--Music:  Tongal has partnered with three premiere music providers: Audiosocket, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $500 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Video MUST not exceed 3 Minutes in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 25 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.