Create a joyous and trendy concept for a TikTok video featuring the Carly Rae Jepsen song "Cut To The Feeling," and give people a way to join in and express the idea that wellness is about how you feel.

Our mystery sponsor is a health and wellness company that wants to convey wellness is how you feel and not just about how you look. 

The goal of this project is to come up with a TikTok concept that makes people feel good and uses the song "Cut To The Feeling" by Carly Rae Jepsen. No need to integrate products but concepts need to be something people can participate in. Any kind of TikTok trend or creative format is welcome, whether it's a challenge, a stitch, or a duet, they're all are all on the table. Think about the different ways that people edit TikTok videos, or how they use clever camera tricks, well-timed cuts, interesting dances, unexpected twists, offscreen characters, and often break the fourth wall. 

Concepts with Carly Rae Jepsen can be considered, but she's not affiliated with the project herself. Concepts with other TikTok influencers are welcome too. There's no need to think about product integration to your concept. Our sponsor wants people to hear the song and associate it with their brand and feel good. 

For any questions or other project updates, check out the Project Forum.

EXPOSURE: TikTok

TARGET AUDIENCE: People 25-54

TONE: Fun and Engaging

EXECUTIONAL MANDATORIES: 

• Your concept must involve something people could do in reaction to seeing the TikTok video, e.g. a dance or a challenge

NOTE: In addition to the 4 concepts that the Sponsor will be selecting, five additional submissions will be selected for Honorable Mention, and each will receive $50 for the great creative work that went into them. Submissions selected for Honorable Mention will not be used by the client, and not all submissions identified as Finalists will receive an Honorable Mention.

CONCEPT (REQUIRED): Tell us your concept in 250 or fewer characters. Remember, a concept is not a detailed script — it is a spark of inspiration or a distillation of what will happen in the video. As always, concepts should be clever and engaging.

HELPFUL LINKS TO PRE-EXISTING VIDEOS (Optional): Seen other TikTok trends, Hashtag challenges, Duets, Stitches out there that you think makes for a helpful reference? Or something that helps illustrate the concept you're submitting? Feel free to include it and remember, there's no product integration necessary, concepts should be all about making people feel good!

Four concept submissions will be selected and receive $250 each. Five additional concept submissions will be selected for Honorable Mention, and will receive $50 each. Submissions selected for Honorable Mention will not be used by the client, and not all submissions identified as Finalists will receive an Honorable Mention.

Should your concept be selected, you must complete the Winner Affidavit and IP Assignment forms in order to receive payment. All submitters will also receive an automated email notification when a selection has been announced. To ensure that you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
   
   
6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
   
   
7. Limit 5 submissions per member.
   
   
8. You must be at least thirteen (13) years or old to enter. The Sponsor reserves the right to repost the contest at their discretion.
   
   
9. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.