Create scripts with descriptive visuals that could be made into 4 separate storyboards or :30 videos, each featuring a different Cuisinart product.

The best kitchen appliances aren’t the ones with the most features, the most complicated instructions or the highest likelihood that you’ll use it once and then stick it in a cabinet forever. The best appliances find a way to simplify, make cooking more enjoyable, and even inspire you to do more than the same old chicken dinner.

Cuisinart is a master in the category, developing high-end kitchen products that enable consumers to savor the good life™ right at home with family and friends since 1971. And because of the history of consumer trust and satisfaction, Cuisinart is able to provide a wide variety of kitchen appliances to make your life happier, easier, and more delicious.

Now, Cuisinart needs YOUR help creating Concepts and Scripts that could be used to make commercials for 4 products.

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Cuisinart needs YOUR help creating Concepts and Scripts that could be used to make commercials for 4 products.

Select a product and submit a Concept. Once winning Concepts are announced, submit a Script with tons of good visuals that could be turned into a storyboard or a 30-second commercial.

The goal of this project is to create scripts with descriptive visuals that could be made into 4 separate storyboards or :30 videos, each featuring a different Cuisinart product. Each concept must be about one product in particular. We are NOT looking for Concepts that would require every product in one Script. When submitting your Concept, select one of the products from the dropdown menu or select “Any Product.”

Please review the information for each product below before submitting Concepts. Please note that there will be one round of revisions in the Script Phase.

--Target Audience: At-home cooks who appreciate product innovation, simplicity in design and total product functionality. Though specific targets change slightly depending on the product, the widest part of the target market encompasses women 25-54 (and couples, too!).

--Executional Mandatories:

• Your script must contain descriptive visuals that could be turned into storyboards.
• Must name the product and brand in script.
• Your Script MUST rely on VO. Please do not feature on screen dialogue.
• Must include top features and tie to consumer benefits.
• Additionally, any specific food featured must be a recipe from a Cuisinart instruction booklet for the product featured.

--Tone: Upbeat, natural, inclusive. Your Concepts and Scripts should inspire consumers to purchase the product in order to make their lives easier and more delicious. Check out this sample commercial for an example of the brand’s tone: https://youtu.be/Rvs1bHJp1TM.

--Exposure: Intended for use in creating story boards or :30 commercials.

Hand Held Cordless Rechargeable Blender with Electric Knife

--Features:

• Cordless & rechargeable
• Electric knife attachment
• Adjustable speed control
• Cordless rechargeable handle blender
• Powered by 2 cell lithium ion batteries
• 20 minute run time
• Quick charge & quick
• Recover timing
• Multi-purpose 10.5” knife attachment with safety switch
• Stainless steel wrapped
• Power handle
• Adjustable speed control
• w/ LED indicators
• Power indicator w/ red/green LED
• New lock/unlock feature
• 9.5” stainless steel blender shaft
• 3” commercial bell & blade guard design for increased performance
• Attachments/accessories included:
  • Soft Storage Case
  • 4 cup beaker
  • 3 cup chopper bowl
  • Whisk attachment
  • Knife attachment

--Commercial Style: heavy on the features and benefits, high end appropriate to the price point of the product. Show all attachments and uses.

--Specific Executional Mandatories: Your Script should use a combination of visuals and words that position the product as an amazing tool capable of handling many tasks just by switching out the attachment which is mounted upon the rechargeable handle.

STM-1000 NutriSteam™ Digital Glass Steamer

--Features:

• Powerful steam system
• 5L Glass Pot for healthy cooking
• Reheat function
• Countdown timer
• 1.0L removable water tank
• Stainless steel steaming rank
• Glass cooking vessel in over/microwave/freezer safe
• Glass lid with stainless steel rim
• Additional accessories to be offered

Please include these statements in your script:

• 1875 Watts – Instant Steam: Generates powerful steam in 20 seconds.
• 5-Liter Glass Steamer Pot: Large capacity, non-porous glass for healthy steam cooking
• Digital Precision: LCD control panel, preset timed food settings, interactive manual control
• Reversible Stainless Steel Rack: Two positions accommodate various food shapes and sizes
• Steam Tower: Injects steam through top of unit, surrounds food for superior results
• 1875 Watt Digital Technology: Quickly heats to reduce wait for steam. Cook an entire family-sized meal in 30 minutes or less.
• Healthy Cooking: Steaming maximizes foods’ nutritional value. 5-liter glass vessel prevents leaching of hazardous chemicals found in many plastics.
• Easy Digital Control: Select preset times for different food types, or choose your own for personal taste. An automatic Keep Warm function and Reheat setting make this a very versatile steamer.
• Cooked to Perfection: Bright LCD displays function selected and counts down steaming time to make perfect results foolproof.
• Fewer Fill-ups: Removable 1-liter reservoir requires less frequent filling.
• Quick Cleanup: Vessel is dishwasher safe; the touchpad and base wipe clean.
• Automatic Steam Pause: Pauses steam when lid is lifted
• 3 Year Warranty**

--Commercial Style: Heavy on the features and benefits, high end appropriate to the price point of the product.

--Specific Target Audience: Adults 25-54 heavily interested in keeping a healthy lifestyle, those who keep a fitness regime, those watching overall food consumption. Those attempting to maintain their health as they age gracefully.

--Specific Executional Mandatories: Must include top features and tie to consumer benefits.

Fp-11 and fp-8 Elemental Food Processors

Web link to the product for features/benefits:

Fp-11 http://www.cuisinart.com/products/food_processors/fp-11sv.html

Fp-8 http://www.cuisinart.com/products/food_processors/fp-8sv.html

Product demo video (fp-8 version): https://www.youtube.com/watch?v=iocyCX421vs

--Commercial Style: Focus on the features and benefits. Additionally, some part of this audience may be inspired by all the creative food items you can make quickly and easily. Because this is an entry level product it is not as laden with major points of difference compared to the competition.

--Specific Executional Mandatories: The fp-11 should be the featured item and the last scene of this script for the food processor must include a group shot of both the fp-11 and fp-8.

Tob-260 Chef’s Convection Toaster Oven Broiler

Web link to the product for features/benefits: http://www.cuisinart.com/products/toaster_ovens/tob-260.html

This is a sample video of the TOB-260 in store sales version used by our retailers https://www.youtube.com/watch?v=Cg8l0kvMiNU

--Commercial Style: Focus on the features and benefits.

--Specific Executional Mandatories: Last scene of this script for the toaster oven must include a group shot this oven plus three other ovens.

This Project will be worth a total of $15,000 and consists of 2 Phases: a Concept Phase and a Script Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: CONCEPT – Tell us your Concept for ONE of the four Cuisinart Product Scripts in 500 characters or less. You can submit a Concept for one product OR a Concept that could apply to any product. The winning Concept creators will receive $750 each. There are no residuals for this project.

PHASE 2: SCRIPT – Submit your Script that could be made into a :30 Video for an individual product. Scripts should NOT focus on more than one product.

Winners of the Script Phase will earn the following prizes: 1st place $4,500 and 2nd place $2,500 and 3^rd place $2,500 and 4^th place $2,500.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

7. Scripts must be in the English language or subtitled.

8. Limit 5 submissions per member, per Phase.

9. You must be at least thirteen (13) years or older to enter.

10. The Sponsor will be entitled to reasonable revisions on the finished Scripts without providing additional compensation.

11. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.